The Motorsports Parts Manufacturers Council (MPMC), a SEMA council, launched a new campaign to increase attendance at motorsports events and public awareness of the industry. The program is titled “Take a Friend to a Race” and includes a series of ads and promotional pieces that urge enthusiasts to...

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Last Thursday’s webinar, “Highly Effective Low-Cost Marketing Strategies,” communicated that a company does not have to make huge investments in order to reap big rewards.Presenter Debbie Allen, a Certified Public Speaking Professional, advised companies that they should never stop marketing...

Make the most of your 2008 SEMA Show venture by using My Show Planner, an online tool that allows registered attendees to create and save a personalized itinerary for the Show. Through My Show Planner, you can personalize your Show experience by creating a day-by-day calendar with the seminars and...

Brenda Priddy and her spy photographer network recently caught testing what Priddy believes is the next version of "Cadillac One," the United States presidential limousine. Photographed on public roads and highways, Priddy says this behemoth may be more truck than car, likely using the GM Topkick...

President Bush intends to sign into law legislation to increase the authority of the Consumer Product Safety Commission (CPSC) to protect the public from unsafe or substandard products. The CPSC has jurisdiction over more than 15,000 consumer products, from toys to refrigerators. The agency has been...

Greg Weld, the creative pioneer behind racing and custom wheels, has died from undisclosed complications. He was 64. "Greg Weld was a visionary in the motorsports industry," said Bob Baker, president of the Sprint Car Hall of Fame. "He raced his way into the record books and into the hearts of many...

NEW SCHEDULE: The IRL IndyCar Series set an 18-race schedule for 2009, adding road courses at Exhibition Place in Toronto, the Toyota Grand Prix of Long Beach and Edmonton (Alberta) to the slate. The oval race at Nashville (Tennessee) Superspeedway was dropped and races at New Hampshire Motor...

Bridgestone Firestone North American Tire (BFNT) promoted Robert W. Handlos, currently the vice president of materials development, to vice president of product development, a newly created position for the company. Each of the product development groups located at BFNT’s Akron-based technical...