The prototype, caught in white, appears to be the High Altitude trim and, surprisingly, is entirely free of any exterior camouflage.

By SEMA Editors Kahn Media--the full-service marketing agency specializing in the automotive, outdoor and luxury/lifestyle markets--has received three industry gold awards recognizing its 2022 public relations and influencer marketing campaigns. Most recently, Kahn Media received a Hermes Creative...

Connect with friends and family who share a passion and love for the industry and join others in helping celebrate Hall of Fame inductees' lifetime achievements.

SEMA is opposed to BLM's current proposed rule.

By Ashley Reyes Two customized Jeeps and one customized 4Runner, modified as part of the SEMA High School Vehicle Build Program, are now available for purchase via auction on BringaTrailer.com. Each vehicle features dozens of donated parts from automotive parts manufacturers and was built by...

In the traditionally male-dominated automotive aftermarket industry, establishing an organization in which women are supported by their male counterparts fosters innovation and success.

Both SEMA Garage locations offer state-of-the-art installation centers that members can access for free.