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SEMA advocacy activities are grounded in our commitment to safeguard the interests of the automotive specialty equipment market and performance racing industries.

Our experts in Washington have seen firsthand how the decisions made in Congress and the halls of state capitols can have a lasting impact on our members and the industry more broadly—from how automotive aftermarket products are made, distributed, and marketed. That's why our Public and Government Affairs team is advocating for policy issues that are core to SEMA's mission by ensuring policymakers hear a clear, strong, and unified voice representing not only SEMA members, but also the specialty equipment industry and auto enthusiasts.

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Key Advocacy Issues

Policy Position

Advanced Drivers Assistance Systems (ADAS) are active and passive safety performance technologies that assist drivers and automate vehicle systems. Consumer demand for safety-performance systems, products, and technologies is growing rapidly. Automakers are integrating active and passive ADAS technologies into new cars, and these systems are bringing significant real-world benefits by reducing automotive injuries and accidents. ADAS is a necessary and life-saving technology that brings significant opportunity for aftermarket retrofitting and vehicle upgrades with advanced technology. 

It is essential that ADAS technology maintains full functionality after vehicles are modified. The SEMA Garage Detroit, a state-of-the-art facility, features an ADAS research and development center. The center helps manufacturers obtain static calibration of on-board vehicle ADAS systems (radars and cameras) to troubleshoot software/hardware obstacles easily.

SEMA members are committed to making products that modify vehicles with ADAS equipment, ensuring they are interoperable with OE driver assistance technology. While SEMA supports advancements that make vehicles safer, ADAS should not be used as a mechanism to prevent aftermarket businesses from producing and installing products that modify vehicles. Congress and state lawmakers must consider the aftermarket when pursuing ADAS legislation to ensure the safety of all car enthusiasts who want to modify their vehicles. 

 

Learn More

SEMA ADAS Technology Center

ADAS and the Art of Vehicle Modification

SEMA Show Panel Discussion: John Bean ADAS

SEMA Show Panel Discussion: 1-I-CAR SCRS ADAS

 

Articles

Magazine (News) Article
Every year, collector car aficionados and restoration pros gather at Spring Carlisle, the world-renowned classic car swap meet, car corral and auction.
Magazine (News) Article
The products featured are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...
Magazine (News) Article
Marketers looking to hyper-personalize their newsletters to customers are using new technology—enhanced Customer Data Platforms (CDPs)—to ensure the personalized details they have on each customer is maxed-out.
Magazine (News) Article
2023 marks the 100th anniversary of Carroll Shelby’s birth. The milestone will be celebrated in a number of ways, from a Centennial-Edition Mustang by Shelby American to a tribute to his life and cars at the Goodwood Revival in England this fall.
Magazine (News) Article
Along with SEMA’s work in government affairs, trade events, and professional advancement programs, it’s long been a top priority to help businesses make data-driven business decisions by means of targeted research. The goal is to help members understand the size and scope of the industry, and help...
Magazine (News) Article
Chris Stewart was walking out of a concert in Grand Rapids, Michigan, in 2003 when a lowered white Honda Civic ES hatchback caught his eye. He was running a car club for import-car owners out of the house he rented while attending college and thought the car’s owner could be a good fit.
Magazine (News) Article
A pattern began to emerge while researching “Your Message Here,” our October 2022 SEMA News article explaining why and how industry professionals should contribute to automotive podcasts as guests: It felt impossible to talk about the marketing potential of appearing on a podcast without examining...