TORA COBB Tuning as the council's newest member spotlight company. Get to know their story in the SEMA News interview with COBB Tuning's Kirstin Backes below. SEMA News: Tell us the story of COBB Tuning. How did the company start? Kirstin Backes: COBB Tuning is an automotive engineering company...

Looking for ways to give back to the truck and off-road aftermarket? TORA subcommittees have open volunteer positions that can really benefit from your participation! Volunteering requires minimal time (as little as one hour per month), and it's a great way to get involved and make a difference in...

Ten truck and off-road vehicles have been selected to participate in the TORA Feature Vehicle Program at the 2023 SEMA Show! If you plan to be at the Show, be sure to visit the TORA Feature Vehicle Trail located on the walkway outside between LVCC West Hall and North Hall. You will be able to view...

The SEMA Show Overland Experience, a popular specialized showcase at the world's leading automotive trade show, is moving to a new location in 2023 to give attendees a more immersive introduction into the world of overlanding. The dedicated display will be prominently featured in the Diamond Lot...