See the who's who of this year's PRO Cup Challenge, which pits restyler against restyler to develop an accessory package for a new-model vehicle that is profitable and easy to replicate.

Enjoy exclusive perks at three different SEMA Business Member Lounges strategically located throughout the SEMA Show.

Attendees who have secured their SEMA badges can purchase the SCRS pass, which is currently discounted at $375 and increases to $425 after Friday, September 29.

Rossi's new appointment marks a new chapter for The Wheel Group, says executive chairman Wade Kawasaki.

The must-attend experience features incredible activations the SEMA crowd is used to, like Nitro Circus, Formula DRIFT, Ride With Us and more, plus the addition of world-class musical acts.

SEMA needs your help; send comments opposing the new regulation to New Mexican officials with just a few clicks.

Students, faculty members and industry companies are invited to join this experience that prepares students for careers in automotive, November 1-2.

Nominees must be automotive or motorsports journalists with work published in print or online and must actively support the industry with positive content.

Join us as we recognize SEMA Person of the Year, Gen-III Innovator of the Year, Content Creator of the Year and the Chairman's Service Award, Thursday, November 2.

The SEMA FutureTech Studio in the new EV & Future Propulsion section will give SEMA Show attendees an in-depth look into emerging technologies.