By SEMA Editors Lifestyle brand RealTruck Inc.-- the premier manufacturer and retailer of aftermarket truck parts and accessories--will kick off National Get Outdoors Day (Saturday, June 10) by introducing its roster of outdoor enthusiasts who "live and breathe the RealTruck way of life." The...

By Ashley Reyes Aftermarket engineers looking to learn about new technologies that can help get their products to market faster, boost productivity and stay ahead of the competition can register now for the 2023 Networking, Education, Resources and Development (N.E.R.D.) Symposium--a unique event...

By SEMA Editors In partnership with General Motors, SEMA Garage Detroit has announced an all-new measuring session for the newly designed '23 and '24 Chevrolet and GMC trucks. The event, June 13-15, will allow companies to measure, 3D scan, test-fit prototypes, and have a close-up experience with...

During Miller's tenure as senior vice president, SEMA has evolved to meet the challenges and needs of its membership.

By Ashley Reyes Virtually every new OEM vehicle features advanced driver assistance systems (ADAS) as a standard today, and automakers utilize different types of tests to develop and validate their respective systems. Knowing how these vehicles are evaluated can help automotive professionals plan...

Litigation is scheduled for a June 15 hearing in the California Superior Court of San Luis Obispo.

By Ashley Reyes Manufacturers, retailers and builders can gain exposure through sponsorships, but of course, the partnership must benefit both parties. Understanding the give and take of these relationships is essential to a successful experience in sponsoring a vehicle, manufacturer, team, event or...

By Ashley Reyes Designing wheels can be challenging. So what can designers do--within the confines of a circle--that will meet buyers' needs for both style and functionality? Wheel and tire industry members can learn new approaches to knowing when to keep, refresh or create new wheel designs that...

By Ashley Reyes The recent SEMA Future Leaders Network (FLN) Professional Development Program provided valuable knowledge and insights to FLN members for becoming more impactful, empathetic and effective leaders in their organizations. Facilitated by trainers from the world-renown Dale Carnegie...