Born on September 10, 1926, Liffick’s life journey encompassed significant contributions to the automotive sector, ultimately leaving a legacy that continues to inspire. Liffick died on December 8, 2023.

The SEMA Wheel, Tire, Suspension, & Brake Council (WTSBC) is proud to welcome the council's newest members! DEMARREURS MD KRNC Forged TMS Diesel

Customers often prefer a one-stop shop where they can get everything they need in a single purchase. When it comes to wheel, tire, suspension and brake products, selling complete solutions, as opposed to piecemealing products in a do-it-yourself style, not only provides convenience to the customer...

The SEMA Wheel, Tire, Suspension, & Brake Council (WTSBC) has released a new installation poster for wheel and tire shops. The poster is a quick reference guide for any shop installing wheels and tires. It has guidelines to follow, problems you may encounter, applications for hardware and best...

Want to contribute to the advancement of the wheel, tire, suspension and brake industry? WTSBC subcommittees have open volunteer positions that can benefit from your participation! Volunteering requires minimal time (as little as one hour per month), and it's a great way to get involved and make a...

Collaboration is the engine that drives innovation in the specialty-equipment market, and SEMA and the Tire Industry Association (TIA) are a prime example. The duo is leveraging their 25-year relationship to propel growth in the tire segment with SEMA Show's Global Tire Expo--Powered by TIA, one of...