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eNews Article

OEM Announcements: Toyota, VW, Nissan Unveil New Concepts

The new Associated Accessory Products (AAP) program will bring third-party accessory brands into the vehicle-purchase process to broaden and streamline the ways customers can accessorize their Toyota and Lexus vehicles at the point of purchase.

eNews Article

New Products Showcase Brings Showgoers Two New Product Categories

Consistently voted as the No. 1 destination by SEMA Show buyers and media, the 2022 New Products Showcase has expanded to include the electric vehicle (EV) and advanced driver assistance systems (ADAS) categories.

eNews Article

Don't Miss Pennzoil Dare to Perform, SEMA Electrified, TIS Off-Road and Lifestyle Showcase, OPTIMA Village

Interactive features, including Pennzoil Dare to Perform, SEMA Electrified, TIS Off-Road and Lifestyle Showcase, and OPTIMA Village, highlight the 2022 SEMA Show in Las Vegas.

Press Release Article

SEMA REVEALS BATTLE OF THE BUILDERS TOP 40

November 2022

SEMA REVEALS BATTLE OF THE BUILDERS TOP 40 -- Top 12 finalists to be announced Wednesday, Nov. 2 -- LAS VEGAS, Nev. (Nov. 1, 2022) -- The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the SEMA Battle of the Builders sponsored by Mothers Polishes competition. Battle...

Press Release Article

SEMA SHOW RETURNS FOR 2022 AS THE ANNUAL EPICENTER OF AUTOMOTIVE BUSINESS, TRENDS AND CULTURE

November 2022

Photos for this release: Photo 1 Suggested caption: The SEMA Show, featuring more than 1,900 exhibiting companies and nearly 65,000 buyers, runs through November 4 and covers all four Las Vegas Convention Center halls. SEMA SHOW RETURNS FOR 2022 AS THE ANNUAL EPICENTER OF AUTOMOTIVE BUSINESS, TRENDS...

Press Release Article

SEMA ANNOUNCES NEW PRODUCT AWARD WINNERS

November 2022

SEMA ANNOUNCES NEW PRODUCT AWARD WINNERS LAS VEGAS (Nov. 1, 2022) -- The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2022 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that...

Press Release Article

NEW MONEY-SAVING BENEFITS AVAILABLE TO SEMA, PRI MEMBERS

November 2022

NEW MONEY-SAVING BENEFITS AVAILABLE TO SEMA, PRI MEMBERS -- Automotive and motorsports enthusiasts, businesses can now access perks and discounts on parts, services, apparel, and more -- DIAMOND BAR, Calif. (Nov. 1, 2022) – SEMA and PRI launched a new, first-of-its-kind benefits program for the...

Magazine (News) Article

Behind the Scenes at the First SEMA Show

Fifty-five years ago, during a cold and blustery week in early January 1967, 120 members of the performance aftermarket manned 98 booths on the Stadium Club level of Dodger Stadium for what was billed as the First Annual High Performance and Custom Trade Show. More than 3,000 people attended the...

eNews Article

SEMA Battle of the Builders Presented by Mothers Polishes Top 40 Finalists Announced

Since the SEMA Show’s annual Battle of the Builders Presented by Mothers Polishes debuted in 2014, the nationwide competition series has become one of the most anticipated events of Show Week.

eNews Article

SEMA Announces New Product Award Winners

SEMA's annual New Products Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show.