All buying decisions are made based on emotion, as are all decisions NOT to buy, according to Larry Merserearu—small business consultant, speaker and author in the field of marketing and promotion.Emotions fall under two general categories: fear and greed. Almost any product can be advertised using...

Automakers continue to focus on new technologies that enhance driver safety. For example, electronic stability control is becoming more prevalent in the new vehicles released by the OEMs. In addition, automakers are now using electronically controlled suspensions to enhance consumers’ driving...

According to a recent Ward’s Auto article, German manufacturer ZF Friedrichshafen AG introduced a rear-wheel drive eight-speed automatic transmission at the International Vienna Motor Symposium.

Market-watchers have been particularly interested in the rash of announcements on fuel-cell (FC) vehicles that surrounded the 2007 Shanghai Auto Show and the recent funding and development news at the Hydrogen & Fuel Cells 2007 exhibition in Vancouver, according to a recent Fuel Cell Today article.

Although convertible hardtops have been around for some time, this past year has seen a huge influx of less expensive niche models with folding hardtops, according to a recent AutoWeek article. The article states, as hardtop convertible variants were introduced on vehicles, such as the Volvo C70...

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More than 550 exhibitors are expected at this year's PAACE Automechanika taking place this July 11–13 in Mexico City. To date, 30 SEMA-member companies have signed up to exhibit at the largest automotive-parts trade show in Latin America. The Salon de SEMA section of the show will once again feature...

SEMA-member companies that would like to receive the SEMA PAC Newsletter featuring up-to-date information on Capitol Hill, friends and allies in Washington D.C., and information on SEMA PAC activities, are invited to click here. For more information regarding the SEMA Political Action Committee...

Learn how much money you can save on shipping through the SEMA Freight Savings Plan by participating in the SEMA Freight Savings Program webcast today (Thursday, May 3) at 10 a.m. (PST). By using the collective strength of the association’s membership to secure substantial discounts with specific...

At the recent 2007 Global Automotive Conference in Louisville, Kentucky, John Waraniak, SEMA vice president of Vehicle Technology and Phil Martens, president of ArvinMeritor's light vehicle systems, gave a compelling overview of the OEM and aftermarket industries. Their comments referenced and built...