You probably have a good idea of who your existing customers are, their similarities, needs, etc. Future customers, on the other hand, may have unique needs that require a new approach in order to get them to buy your products. In a recent article by the National Federation of Independent Businesses...

Earlier this month it was reported in eNews that PPG had just released its Sungate EP automotive glass windshield, which they said significantly reduces the transmission of solar energy into a vehicle, keeping the interior cooler and improving fuel economy. The new technology employs a glazing...

Rapid solidification rate (RSR) technology enables production of fine-grained (nanometer-scale) and amorphous metals with uniform chemistry. These unique microstructures result from very high cooling rates that are unattainable through gas atomization or other methods. Ervin Industries has developed...

Consumers turn to the Internet to research the cars and trucks they plan to buy. Roughly one in five (21%) new-car buyers say that the Internet influences their vehicle-buying decision, according to SEMA data. Cars.com, an automotive research website for new vehicle buyers, recently advised...

A new Mercedes-Benz B-class small car could enter the U.S. market as early as 2011, according to a recent AutoWeek article. The automaker said that if they were to bring the B-class here, it would be the next generation model due in 2011. The article also noted that Mercedes may bring an SUV smaller...

TRW Automotive recently unveiled its Electrically Powered Steering (EPS) Belt Drive system that will launch on North American models in 2008, according to a TRW Automotive press release.

SEMA is writing a report on the Chinese specialty-equipment market. If you are selling in China and would like to be featured in the report, or if you offer a service to SEMA members seeking to sell in China, please let us know. We would love to interview you and include you in the report's list of...

Seven hundred SEMA members receive free updates on the issues that impact the specialty-equipment industry on Capitol Hill, as well as how SEMA supports our congressional friend through the SEMA Political Action Committee.

Exhibit at the Salon de SEMA, a section of the Mexico-city based PAACE Automechanika show taking place July 11–13. In one week, you can display your products in front of thousands of buyers, be interviewed about your company and product on stage by AJ, co-host of the hit TV show "Overhaulin,'" meet...