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eNews Article

SEMA INDEX SHOWS CONSUMERS DEMAND APPEARANCE PRODUCTS

After taking a hit in March, the SEMA PADI recovered by 14 points in April, showing that consumers were feeling more optimistic about spending their money on automotive specialty-equipment last month. The current PADI reading is at 56, jumping 35% from a March reading of 42. The current index value...
eNews Article

AVOID MAJOR WEB-MARKETING MISTAKES WITH THESE RESOURCES

SEMA Webinar: “Advanced Guide to High Search Engine Rankings”Thursday, May 8, 2008, 10:00 a.m. (PST)Don't underestimate the business importance of a good website. A clear, uncluttered web presence can mean the difference between a walk and a sale. But if customers can't find your site to begin with...
eNews Article

FOUR LEADERS NAMED TO SEMA HALL OF FAME

Raymond Bleiweis, Ben Nighthorse Campbell, Corky Coker and Robert Cook will be inducted into the SEMA Hall of Fame, an elite group of industry innovators and pioneers who have played a key role in the automotive specialty equipment market.Since 1969, the SEMA Hall of Fame has paid homage to the...
eNews Article

SEMA SHOW GEARS UP FOR SELL-OUT YEAR

Manufacturers of automotive accessories are showing no signs of slowing down, with 1,643 exhibitors already signed up to participate in the 2008 SEMA Show on Tuesday–Friday, Nov. 4–7, 2008, in Las Vegas. The trade-only event targets the $36.7 billion automotive specialty-equipment market, which...
eNews Article

BRIAN DUGGAN TO LEAD SEMA’S EXPANDED CONGRESSIONAL AFFAIRS EFFORT

SEMA announced the appointment of Brian Duggan as its new Director of Congressional Affairs. Duggan comes to the association with a broad range of public policy expertise. He has a combined experience of 20 years in lobbying, government relations and policy having previously worked in Washington, D...
eNews Article

SEMA SHOW ATTENDEES: CONFIRM YOUR REGISTRATION TO GET YOUR BADGES MAILED

If you have already registered for the 2008 SEMA Show you should have received a confirmation e-mail that includes a link that ensures Show badges will be mailed two weeks prior to the event. Attendees who have not done so are encouraged to access the link to receive their badges in the mail...
eNews Article

WHY MASS CUSTOMIZATION COULD HELP YOU SELL MORE PARTS

During the SEMA National Education Conference, April 10–11 in Nashville, Motor Age interviewed SEMA Vice President of Market Research and Information Jim Spoonhower about the specialty-equipment industry’s expansion.