Owners of classic cars, musclecars and hot rods form a significant part of the specialty-equipment industry's core. Their involvement has helped establish the lifestyles, cultures and beliefs of the industry, and they remain dedicated to the hobby even in light of current economic conditions.

SEMA research shows that enthusiasts who purchase custom exhausts for their vehicles will also purchase more efficient custom air intakes as well. Analysis of 2007 Automotive Lifestyles Survey data, which surveyed automotive enthusiast magazine subscribers last summer, shows high levels of cross...

Blockbuster movies and epics of the big screen have been helpful ambassadors of the specialty-equipment industry, exposing generations of moviegoers to gadget-laden heroic rides, get-away vehicles in dynamic chase scenes and comedic transporters. Famous movie stars often have notable sidekicks or...

Pickup sales have experienced a positive response due to the cheaper gas prices of recent weeks, as reported by The Wall Street Journal. Auto dealerships still have an influx of leftover 2008 models, but with gas well below $3 a gallon, buyers are taking advantage of special promotions and discounts...

With social networking sites becoming increasingly relevant to a business marketing campaign, the SEMA Businesswomen's Network (SBN) is sponsoring the "How to Make Money with the Right Social Media Tools" webinar to ensure that SEMA members stay current with a technologically advancing market. This...

GM's Camaro Black Concept proved a favorite with showgoers and journalists.