SEMA President and CEO Chris Kersting delivers information on SEMA's ProPledge—a warranty assurance program that provides end users with a 36-month/36,000-mile warranty on participating specialty-equipment products and installation. Read the complete story here.

Other than powertrain components that have to coexist with vehicle on-board computers, mobile electronics components can often be the most complex specialty-equipment accessories added to a vehicle. The key to success in this market is the ability to convince enthusiasts and consumers alike that...

SEMA will host a special workshop on product data standards at the Performance Racing Industry (PRI) show in Orlando, Florida. All product manufacturers will benefit from the session, "Factory Product Information—Vendors... It's Time to Clean House! We Want to Sell Your Products But Your Data Won’t...

Decked-out with custom mods inside and out from SEMA member companies, this 2009 Ford F-150 Super Crew 4x4 is now up for auction on eBay, with proceeds from the sale benefitting SEMA Cares charities ChildHelp and Victory Junction Gang Camp.

News and information from SEMA's councils and committees.

Not only the year’s best opportunity for the specialty-equipment industry to do business, the SEMA Show also serves as the incubator for trends both flashy and functional.

Industry news: Miller Beer returns as sponsor of Motorsports 2010 presented by StreetBlaze; Auto Body World of Tolleson, Arizona, named the Automotive Body Repair News (ABRN) Top Shop for 2009; Rick G. Ballard from Hurricane, Utah, received the Technician of the Future award; 2009 SCCA Pro Racing...

Suzuki is preparing the launch of its all-new 2010 Kizashi five-passenger sedan and is inviting all SEMA manufacturing members to its December 11 measuring session to get hands-on with the new specs. The front-drive 2010 Kizashi (also available in AWD) will feature a 2.4L four-cylinder engine...