PRO named Mountain Top USA as its newest member spotlight company. Get to know the story of the company in SEMA's interview with North American Sales Manager Dennis Noonchester, below. SEMA: Tell us about your company. Dennis Noonchester: We've come a long way. With 40 years of experience in the...

PRO is excited to welcome our newest member companies! Avenue Autosport Barrett Performance and Engineering LLC Big Shot Rides LLC BluePrint Engines Colorado Car Addicts Car Care LLC E-Scrap Canada Inc Form Design Hypertech Inc. ICD Design LLC Magnuson Products LLC Modern Parts Sales and Marketing...

Want to use your expertise to give back to the automotive aftermarket? PRO subcommittees have open volunteer positions that can benefit from your participation! Volunteering requires minimal time (as little as one hour per month) and is a great way to get involved and make a difference in the...

The new SEMA Member Portal at www.SEMA.org makes it easier than ever for PRO members to take advantage of the many benefits and opportunities available to them. The custom dashboard now shows PRO members all the benefits open to them, including the Online SEMA Business Member directory, free market...

The specialty-equipment market showed positive results in 2022 with an overall market growth of 2% and reaching $51.8 billion in sales, according the new 2023 SEMA Market Report. This continues a decade of growth for the industry, even among recent economic turmoil created by the pandemic. While the...