Available for streaming on the SEMA YouTube channel, a new podcast featuring PRO select committee members discussing pressing issues facing the automotive restyling industry is available to help other companies deal with common challenges. Tune in and discover effective strategies for dealing with...

PRO is excited to join the industry at the 2021 SEMA Show, the first industry-wide, in-person gathering in nearly two years. Taking place November 2-5, 2021, in Las Vegas, Nevada, the weeklong event will allow PRO members to reconnect with one another after being physically distanced for so long...

Eric Holmes, national sales manager at Eastman Performance Films, and Garrett Pahlke, CEO at Top Coverage have been named PRO’s most recent volunteer spotlight members. Holmes, who’s company was recognized as the 2017 PRO Manufacturer of the Year, is passionate about the industry and loves the...

With new vehicles equipped with ADAS technology, SEMA manufacturers, engineers, and installers must learn how to integrate aftermarket products onto the vehicles while maintaining OEM functionality and compliance. PRO Members are invited to take part in a new 3-Part webinar series which highlights...

This or that? Fabric or Leather Interior? There’s no right or wrong answer, which is one of the great things about automotive customization. Vehicle owners have choices and can modify their vehicles to make it unique and unlike any other. Show us what you’ve come up with! PRO is seeking to feature...

The automotive specialty-equipment industry has largely weathered the pandemic, with many companies reporting sales growth over the past year and anticipating continued growth in the coming months, according to new SEMA Market Research. Findings from the new “SEMA State of the Industry—Spring 2021”...