The awards recognize the most innovative and cutting-edge aftermarket products that will be for sale in 2021.

SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas.

Attendees at the industry celebration will enjoy entertainment by Light Balance, a hi-tech neon and LED show with elements of acrobatic and dance choreography.

It’s not too late to enter a product(s) in the New Products Showcase—the No. 1 reason buyers attend the SEMA Show.

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

SEMA eNews highlights SEMA-member companies’ websites weekly through Hot Links to Cool Sites.

The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.

The free app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their during the week of the SEMA Show.

The price is now $90, and domestic attendees can pick up their badges on-site.

While it's nearly impossible to highlight the more than 240 Battle of the Builders entries we’ve received, here are a few hopefuls looking to make it to the finals.