Longtime followers of the automotive aftermarket need no introduction to Jim McFarland. Formerly an editor at Hot Rod who attended the first-ever SEMA Show, he became renowned for his work at Edelbrock as vice president of R&D through the ‘70s and ‘80s. Later, he worked in marketing and engineering...

RPM Act: SEMA and the Performance Racing Industry (PRI) continue to lead the fight to pass the Recognizing the Protection of Motorsports Act (RPM Act; H.R. 3281 and S. 2736) into law. The RPM Act, if enacted into law, would clarify that it is legal under the Clean Air Act to make emissions-related...

Barry Moltz revealed 14 of his 100 shortcuts to success at his education session—aptly named after one of his books, Small Business Hacks—during the 2021 SEMA Show in Las Vegas. The author—a three-time entrepreneur, public speaker and business consultant—kept it lively by telling jokes (often at his...

The onset of the COVID-19 pandemic in spring 2020 and the ensuing quarantines and lockdowns it occasioned highlighted the need for companies to build and maintain a robust online infrastructure to optimize consumer outreach and leverage sales when conventional retailing methods aren’t an option...

“It’s not about what you know, it’s about who you know.” We’ve all heard this axiom more times than we can count, but I’ve got a better one for you. “It’s not who you know, it’s who knows you.” This is SEMA’s unofficial credo when it comes to advocating for the interests of our member companies in...

The SEMA Garage in Diamond Bar, California, was conceived as a comprehensive product development center to address the needs of manufacturer members. It was equipped with state-of-the-art tools and equipment and staffed with expert personnel. Since it opened almost nine years ago, hundreds of...

Sixty years ago, what we know now as the Rolex 24 at Daytona began as the three-hour Daytona Continental. It was the brainchild of NASCAR’s Bill France, Sr., and was intended to bring the world’s best sports and road-race cars to his Daytona Speedway.

At the 2021 SEMA Show, exhibiting manufacturers voted on the best new vehicles for personalization and presented them with SEMA Awards, an annual recognition given to the top trending vehicle models in five categories. The 2021 SEMA Award Winners were the Ford Mustang (Car of the Year), Toyota Supra...

Hyundai’s Prophecy concept car will morph into the Ioniq 6 when it finally hits dealers in production form in 2023. As expected, spy shots now prove that the radical design of the Prophecy has been toned down considerably for the Ioniq 6.

Industry news from SEMA-member companies, including Pinnacle Media, Quadratec Inc., Covercraft and more.