The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...

According to recent research by SEMA, 49% of all late-model pickups are modified with specialty-equipment parts. The finding was detailed in the “2022 SEMA Pickup Accessorization Report,” which provides a comprehensive review of how the pickup accessorization landscape is evolving.

Last year was a record year for the specialty-equipment industry, with U.S. retail sales hitting $50.9 billion for the first time. But who are accessorizers? Accessorizers skew young. In 2021, more than half were under 40. Younger accessorizers are more likely to be enthusiasts and tend to make more...

It’s no secret that overlanding has been one of the fastest-growing segments in the automotive aftermarket, and as it has gained popularity over time, the market has diversified. This can be seen in the types of vehicles employed as build platforms. Once dominated by midsize Toyotas, the overlanding...

Many employees hear things like “the company’s for sale” or “we’re being sold to a private-equity firm” and conjure up an image of Michael Douglas playing the role of Gordon Gekko, the ruthless slick-haired Wall-Street tycoon. They see the man who said “greed is good” taking over their company...

The laws and regulations that govern SEMA members affect the way automotive specialty-equipment products are made, distributed, and marketed. The responsibility of the SEMA government affairs office is to stay on top of all relevant state and federal legislation and regulations and advocate for...

At age 17, Duran Morley was involved in a high-speed motorcycle accident. “My motorcycle caught fire,” he said. “I’m lucky to be alive.”