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Magazine (News) Article

The Tales Your Tire Treads Tell

“The study of tread wear is as important to a mechanic as the study of fingerprints to a detective.” So wrote SAE engineer Ed Packer to open a February 1959 Hot Rod technical article about interpreting tire tread wear. By “watching your treads,” Packer stated, “you can keep your roadster or family...

eNews Article

Spy Shots: 2024 GMC Sierra AT4X HD Caught Testing in Metro Detroit

The heavy-duty, off-road rig is wearing a healthy amount of camouflage front and back, disguising what is likely to be high-clearance front and rear fascias.

eNews Article

SEMA WTC Launches New Coffee and Conversation Series

The online series includes five events throughout 2023 and offers members an open forum to discuss the wheel and tire market's hottest topics and issues.

eNews Article

Save Now on Your 2023 SEMA Show Hotel

To ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set.

eNews Article

10 Questions for TIA CEO Dick Gust

When the subject of conversation turns to tires, few industry experts can speak with as much authority as Dick Gust.

eNews Article

New Jobs Added to SEMA Career Center

The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country.

eNews Article

Upcoming Events

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

eNews Article

Automotive Restylers Invited to PRO General Membership Meeting

General membership meetings are the ideal time to learn about what the council has planned for the year and get updated on programs available to help automotive restylers succeed in the marketplace.

eNews Article

Vin Anatra of Hoonigan Shares Content Creation Best Practices

Anatra helped build one of the most notable and influential brands in the automotive apparel and media space: Hoonigan.

eNews Article

Acura Notches First GTP Win With Meyer Shank Rolex 24 Repeat

Meyer Shank Racing's Tom Blomqvist drove the pole-winning No. 60 Acura ARX-06 to a 4.190-second victory to win the Grand Touring Prototype (GTP) class win in the first race with hybrid-powered prototypes.