SEMA Wheel & Tire Council members are invited to an ambassador meeting on April 3 at the SEMA Garage in Detroit, MI. This is the ideal time to meet and connect with other wheel and tire professionals as you openly discuss challenges and wins that your company is experiencing. Join the meeting to...
This past November 3, nearly 3,000 industry professionals gathered for the annual 2022 SEMA Show Industry Awards Banquet in Las Vegas. The Thursday-night celebration encompasses the presentation of several distinguished honors, but perhaps none as prestigious as the SEMA Person of the Year Award...
As a public servant, California Senator Josh Newman’s mantra has been to put his constituents over politics. Since his first election to the California Senate in 2016, Senator Newman has routinely gone above and beyond to promote the specialty automotive aftermarket industry in his home state. Why...
For any company or corporate executive team, responding to an unexpected liability-insurance claim is not the time to find out that the business' coverage is inadequate.
SEMA News highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org. Wilwood Disc Brakes Big Brake Kits for Polaris RZR UTVs Wilwood launched an entirely new caliper and rotor design for the...
Businesses are increasingly turning to AI editors to help ensure their workers write in the same brand voice, and stay out of trouble when it comes to legal vulnerability.
When the subject of conversation turns to tires, few industry experts can speak with as much authority as Dick Gust. The current CEO of the Tire Industry Association (TIA), Gust started his decades-long career while still in college, and upon graduation was hired as a design engineer with Uniroyal...