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Council or Network Update
In collaboration with the SEMA Future Leaders Network, the SEMA Truck & Off-Road Alliance (TORA) will host a networking mixer at Jeep Beach Week in Daytona, Florida. The event will take place on Wednesday, April 24, from 4:00 p.m. – 6:00 p.m. (EDT) on the third level of the Daytona International...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) has named Jenna Jefferies, Truck Category Manager at Vance & Hines, as the council's newest spotlight volunteer. Get to know Jefferies in her interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off-road industry...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) collaborated with the SEMA Professional Restylers Organization (PRO) to release an updated edition of the PRO Sales Training Manual, a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy...
Event
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In partnership with Honda Motors, the SEMA Garage has announced a measuring session for the all-new '24 Honda Ridgeline. SEMA members will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience ahead of the vehicle's public release. Take advantage of this...