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Council or Network Update

PRO Sales Training Manual Tip: Know Your Company

The SEMA Professional Restylers Organization (PRO) has released a new edition of the PRO Sales Training Manual, a unique resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Below is an excerpt from the manual that outlines an...

eNews Article

New Products From FiTech EFI, Nitrous Supply, Cobra Electronics

See the latest products from Nitrous Supply and Cobra Electronics.

eNews Article

Spy Shots: '26 Mercedes-Benz S-Class, '25 Ford Maverick XLT, Ferrari SF90

By SEMA News Editors '26 Mercedes-Benz S-Class Spied Testing in Germany With Revised Looks New images have emerged of a refreshed Mercedes-Benz S-Class sedan, which is expected to debut in 2025. As previously announced, an infotainment display that extends from the left A-pillar to the right A...

eNews Article

Advocacy - PROP 65

California Updates Proposed Proposition 65 Changes That Would Impact SEMA Businesses

The modifications would extend the implementation period, revert warning content to the original regulation text and give internet retailers a 60-day grace period.

eNews Article

SEMA PRO Cup Challenge Seeks Automotive Restylers for 2024 Competition

PRO is seeking applications that represent all vehicle segments with the goal of highlighting the diversity and opportunities available within the automotive restyling market.

Council or Network Update

SEMA Market Research Shares Update on Current Business Climate

The automotive specialty-equipment industry continues to see growth, strong demand, and less volatility this year, according to the new "SEMA State of the Industry–Spring 2024 Report," a bi-annual report focusing on the current business climate, key industry trends and metrics. The report is...

Press Release Article

SEMA ANNOUNCES BOARD OF DIRECTORS ELECTION RESULTS

June 2024

SEMA ANNOUNCES BOARD OF DIRECTORS ELECTION RESULTS -- SEMA members vote Bill Bader, Doug Lane, Kelle Oeste, Kim Pendergast, and Melissa Scoles to lead the Association -- DIAMOND BAR, Calif. (June 19, 2024) – The Specialty Equipment Market Association (SEMA) has announced the results of the 2024-2025...

eNews Article

Movers & Shakers: RANDYS Worldwide Acquires Cognito Motorsports

By SEMA News Editors RANDYS Worldwide Acquires Cognito Motorsports RANDYS Worldwide--a national supplier of automotive aftermarket parts design, manufacturing and distribution--has announced its strategic acquisition of Cognito Motorsports, a renowned manufacturer in the truck and off-road...

eNews Article

Advocacy - Small Business

SEMA Businesses Engage With Lawmakers, Advocate for Pro-Industry Policies at SEMA Pennsylvania Rally

By the SEMA Washington, D.C., office Earlier this month, SEMA's Washington, D.C., office organized the SEMA/PRI Pennsylvania Rally at the state capitol in Harrisburg, bringing together automotive aftermarket and motorsports businesses to engage with lawmakers and advocate for industry-supportive...

eNews Article

SEMA Announces 2024-2025 Board of Directors Election Results

The current and outgoing SEMA Board of Directors will be recognized during the SEMA Leaders & Legends Gala next month in Anaheim. Tickets are still available!