Essentially, a “Usually Loads Slow” splash screen served up by Google would pretty much be the kiss of death to any website, encouraging a web surfer to move along to an alternative site with better performance.

“The best laid plans of mice and men often go awry,” wrote the Scottish poet Robert Burns, which aptly describes many of the plans the SEMA Businesswomen’s Network (SBN) had put in place for 2020 but which came to an abrupt halt as a consequence of the COVID-19 epidemic. First to go was an SBN Meet...

When the United States was put on a nationwide lockdown, SEMA councils and networks had to put some programs on hold while also moving forward with other initiatives to help keep members informed, motivated and involved. The Emerging Trends & Technology Network (ETTN) was no exception. According to...

The gentleman on the left—Winston Roche of North Hollywood, California—bought his ’34 Ford sedan as a new car. His job as a civil engineer took him all over the country, and the Ford’s trusty Flathead V8 carried him on his rounds for 20-some years, covering more than 300,000 miles in the process. By...

Catalysts for growth in 2021 include bringing the industry a productive SEMA Show in November and the PRI Trade Show in December. As this issue of the magazine goes to print, both shows are coming together as planned, with the vast majority of businesses indicating determination and plans to set...

For many decades, motorcycles and ATVs dominated the powersports category. In recent years, however, UTVs have exploded onto the scene, becoming the category’s chief growth driver. Still, there is a lot of crossover in the powersports lifestyle, and enthusiasts frequently own more than one type of...

The Wheel & Tire Council (WTC) has long been a clearinghouse for information on trends, technology, product development and legislative and regulatory issues that affect the market segment it represents. For instance, to assist in the development of new products, the council created the WTC Wheel...

Truck culture is at the heart of the Truck & Off-Road Alliance (TORA). From its earliest days as the Truck Cap Industry Association, which later morphed into the Truck Cap & Accessory Association, to its more recent identity as the Light Truck & Accessory Alliance (LTAA), the group has continually...

When the SEMA Board of Directors approved the creation of a council structure in 1993 (in lieu of committees that existed at the time), the concept was considered somewhat radical. In the decades since, the council model has not only taken hold but mushroomed.

Creating a business climate that fosters growth and success for its members is at the heart of the Motorsports Parts Manufacturers Council’s (MPMC) mission. To that end, the MPMC provides a range of resources—legislative and technical support, the Racing & Performance Section at the SEMA Show...