SEMA Council and Committees

The so-called "Web 2.0" evolution of the Internet now affects the research and purchase decisions of those in the market for a new car, says a recent J.D. Power and Associates report. Nearly 69% of new-vehicle buyers who use the Internet to research their options will end up reading one or more...

The majority of light-truck enthusiasts tend to modify their vehicles within two months of ownership, according to SEMA research. While just 5% add specialty-equipment parts at the time of purchase, 57% do so within the first two months of ownership. And those first days are ripe with opportunity...

Market insiders will share the latest trends in top specialty-equipment markets and provide key information for doing business in Australia, Europe and Brazil. Information includes the vehicles most often accessorized, the most popular accessories and what’s legal and what’s not in the three...

SEMA Show exhibitors are invited to visit www.SEMAShow.com/tradeleads to view the thousands of pre-registered international buyers coming to the SEMA Show. Download the free database, identify those buyers seeking your products and invite them to visit your booth. For more information, contact Linda...

Driven largely by visual products, the Restyling & Accessories section of the SEMA Show is a must-see for all. Discover new trends in the paint market, as well as in striping, graphics, interior enhancements, lenses, sunroofs, racks and spoilers. As consumers’ desires to personalize and...

Ford Design Awards Ford Motor Company will once again recognize the most significant design achievements at the 2007 SEMA Show with its Ford Motor Company Corporate Design Awards. These prestigious awards are given to those vehicles that make a significant contribution to vehicle design and stand...

If you missed the webinar "Making the Most of Your Media Moments at the SEMA Show," be sure to grab the download that will be available next week at www.sema.org/webinar. More than 3,000 media representatives attend the SEMA Show each year. Find out how you can capture their attention, and get your...

The 2007 SEMA Show is on pace to attract more qualified buyers than ever before.

Toyota Corporate Marketing Manager Brian Smith will deliver his presentation, "Marketing for Personalization," at the 2007 SEMA Show Luncheon and Keynote Address, Monday, October 29. The presentation will include a 20-minute PowerPoint and Q&A session, and it will touch on specialty-equipment...