Despite feeling positive sentiment in February, consumers are now feeling less optimistic about spending money customizing their vehicles. In March, the SEMA Performance Parts and Accessories Demand Index (PADI) lost 39 points, or 49%, going from 81 to 42 last month. Currently, 11% of adult American...

Filler for eNews

Accessories continue to be the driving force for the SEMA Show, with 63% of buyers reporting the product category as the primary reason for attending the 2007 Show.“As a buyer, I’m always looking for the latest and most innovative auto and truck accessories, and nothing compares to the SEMA Show,”...

Attention manufacturers: SEMA set up a Measuring Session with Saturn for the automaker's 2008 Astra. SEMA Measuring Sessions provide members private access to new-vehicle releases. Through the sessions manufacturers can attain first-hand measurments, take photos and interact with vehicle designers...

According to an April 1, 2008 joint press release, O’Reilly Automotive, Inc. and CSK Auto Corporation announced that the two companies have signed a definitive merger agreement under which O’Reilly will acquire all of the outstanding shares of CSK common stock pursuant to an exchange offer, in a...

Think you have what it takes to beat SEMA Immediate Past Chairman Mitch Williams in a straight-up drag race? Williams has laid down a challenge to the industry that will be answered at the SEMA Pine Wood Drag Race.

Filler for eNews

Filler for eNews

SEMA manufacturing members are invited to join Ford in Dearborn, Michigan, for the Ford Measuring Session featuring the 2009 Ford Flex, F-150 and Lincoln MKS. The deadline to register is Friday, April 11. To register, access the writable PDF available by clicking here.