If the doors of the Show opened tomorrow, there would be 1,673 exhibitors, spread across 718,700 sq.-ft. of the Las Vegas Convention Center. However, it's only June 2! Clearly the 2011 SEMA Show is shaping up to be a can-not-miss event—so why wait? Sign up to attend today!

In support of Honda’s marketing campaign “To Each Their Own,” Honda is offering a select group of vehicle customizers the opportunity to create project vehicles for the 2011 SEMA Show in Las Vegas. To highlight the variety of the ’12 Civic lineup, project vehicles will include a selection of Civic...

eBay Motors launched a new iPhone app that provides users the ability to bid on or buy auto parts and vehicles anytime. The free eBay Motors iPhone app includes a "My Garage" feature that allows shoppers to add vehicles from their collection, or build a stable of dream cars, to the app by scanning...

The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations (currently more than 200 sessions) for automotive specialty-equipment businesses of every type. SEI’s sales training course, "Focus on the Customer: Introduction to Selling," is a highly effective tool...

E-mail gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, e-mail can be an extremely effective marketing tool. When done wrong, it can be detrimental to your...