Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue. When the SEMA Show convenes...

The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market. In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for...

If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened. He was able to purchase a 10x10-ft. booth due to a...

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Thousands of writers, editors and commentators will flock to Las Vegas from November 1–4 to gather material for their publications, blogs and broadcasts. Don’t assume that the media will find you just because you’re exhibiting, however. They will be surrounded by nearly 2,000 businesses that would...