Whether you’re an Internet veteran well versed in site optimization, pay-per-click advertising, keyword manipulation and search engines, or a novice who recognizes the need to take advantage of all the Internet has to offer to make your business a success, the SEMA Online Marketing Conference (www...

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

It happens over and over. Someone has a good idea. They may not know it at the time, but eventually, that good idea becomes a product, that product starts a business, and that business becomes a brand. What started as a single drop of water becomes a stream, then a river.

The SUV and luxury segments will be the main drivers of growth in China’s auto market this year as it shrugs off a slow few months and returns to steady growth, analysts said. That’s good news for SEMA members. Buyers of luxury cars and SUVs—many of which are luxury SUVs—have money to spend on...

On July 8, 2011, SEMA members joined with SEMA staff and thousands of enthusiasts across the country to celebrate the second annual Collector Car Appreciation Day. More than 200 events—double last year’s total—were held in the United States and Canada to commemorate the day, which had been...

Business is as competitive as ever. Having a great product or service isn’t enough anymore—you have to constantly look for a competitive edge. Will it be a killer website, a particular sales technique, superior customer service, a better industry trend analysis? It is critical to stay up-to-date on...

The king of the automotive trade shows is better for 2011 as the result of a host of new features. They start with an enhanced website and end with a new cruise event as the grand finale, so the SEMA Show once again continues to evolve and improve. The theme this year—Ideas Alive—begins with the...

A recent study on vehicle accessorization by the automotive marketing research and consultancy firm AutoPacific confirmed that accessories influence more than a million vehicle sales each year (www.sema.org/products/10596/influencer-report). And while many new- and used-vehicle dealers understand...

Google has turned more than a few heads in the business community by rolling out a new, free service that promises to dramatically speed the download of websites. The technology, called Page Speed Service, works by fetching content from your web-hosting service, rewriting pages using optimization...