The SEMA Show is a trade-only event, exclusive to those working in the specialty-equipment industry. For consumers, this means that catching a glimpse of the Show floor is possible only by scanning the latest newspapers, magazines and webpages for articles filed by attending media. During the 2011...

Hurst, Street Scene Equipment, Dodge and SEMA teamed up with a group of industry-leading companies to build two custom Dodges—a Charger and an Avenger. Both vehicles were auctioned on eBay, generating proceeds that will benefit the SEMA Memorial Scholarship Fund (SMSF). The Charger sold for $45,001...

The Tire Industry Association (TIA) and SEMA joined forces in 2010 to bring the Global Tire Expo (GTE)—Powered by TIA to the SEMA Show halls. Billed as “a show within a show,” the specially designed tire industry exposition was an all-around hit with exhibitors and buyers alike. The only question...

A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale...

The 2011 SEMA Show is a memory at this point, but some of you who attended the banquet Thursday night might recall our leadership presentation. In it, we highlighted some of the interesting ways that companies are entering new markets and finding new ways to do business. One area we touched on is...

Bestop, Applied Products, CarTech Auto Books & Manuals and more...

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. In fact, for the 2011 SEMA Show more than 19,000 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. Striking a delicate balance...

If a picture is worth a thousand words, how much more is a streaming video worth at 30 frames per second? When it comes to branding, search-engine optimization and, ultimately, sales in this digital age, online videos can make a crucial difference in a small company’s marketing. In the realm of...

More than 230 exhibitors attended the 2011 Global Tire Expo—Powered by TIA (Tire Industry Association). Now in its second year (see p. 20), the special section within the 2011 SEMA Show is dedicated exclusively to tire industry products and has quickly become the hot destination for buyers thirsting...

Students preparing for careers in the automotive industry may be eligible to receive financial awards ranging from $1,000–$4,000 through the 2012 SEMA Memorial Scholarship Fund (SMSF). Scholarship applications require college transcripts and letters of recommendation and are now available here. Dick...