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Council or Network Update
The SEMA Professional Restylers Organization (PRO) has named Chris Ierardi, national sales manager at Eastman Performance Films, as the council's newest spotlight volunteer. Get to know Ierardi in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling? ...
Council or Network Update
The SEMA Professional Restylers Organization (PRO) has released a new edition of the PRO Sales Training Manual, a unique resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Below is an excerpt from the manual that outlines an...
eNews Article
By SEMA News Editors '26 Mercedes-Benz S-Class Spied Testing in Germany With Revised Looks New images have emerged of a refreshed Mercedes-Benz S-Class sedan, which is expected to debut in 2025. As previously announced, an infotainment display that extends from the left A-pillar to the right A...
Council or Network Update
The automotive specialty-equipment industry continues to see growth, strong demand, and less volatility this year, according to the new "SEMA State of the Industry–Spring 2024 Report," a bi-annual report focusing on the current business climate, key industry trends and metrics. The report is...
Press Release Article
SEMA ANNOUNCES BOARD OF DIRECTORS ELECTION RESULTS -- SEMA members vote Bill Bader, Doug Lane, Kelle Oeste, Kim Pendergast, and Melissa Scoles to lead the Association -- DIAMOND BAR, Calif. (June 19, 2024) – The Specialty Equipment Market Association (SEMA) has announced the results of the 2024-2025...
eNews Article
By SEMA News Editors RANDYS Worldwide Acquires Cognito Motorsports RANDYS Worldwide--a national supplier of automotive aftermarket parts design, manufacturing and distribution--has announced its strategic acquisition of Cognito Motorsports, a renowned manufacturer in the truck and off-road...