Businesses that employ ad tech companies to run ads for them on digital properties will need to come up with a new strategy by the close of 2023.

In 1963, before there was even a SEMA Show, a group of small business entrepreneurs who made parts for early hot rods organized to support the hobby, the enthusiasts, and the motorsports lifestyle. One of their original goals was to have a voice at the table when it came to negotiating with state...

The automotive industry—and consequently the aftermarket—has entered a period of unprecedented change. Emerging technologies, new ways of doing business, and market, social and governmental forces are creating a barrage of opportunities and challenges for our industry. As a trade organization, SEMA...

Americans (and indeed car buyers throughout the world) love pickup trucks. What's more, they love accessorizing them—so much so that 49% of all late-model pickups are modified with specialty-equipment parts.

The Specialty Equipment Market Association (SEMA) is governed by a Board of Directors who volunteer their time to provide leadership and guidance to the organization. Board members are nominated and elected by the association’s membership at large. They represent the organization’s key membership...