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Council or Network Update

TORA Member Spotlight: Thumper Fab

TORA named Thumber Fab as the council's newest member spotlight company. Get to know their story in SEMA's interview with Thumper Fab Vice President J.C. Kester, below. SEMA: Tell us the story of your company. How did your company start? J.C. Kester: Thumper Fab started out of necessity. After...

Council or Network Update

TORA Trail Ride Unites Truck & Off-Road Community

The recent TORA Trail Ride at Easter Jeep Safari was a resounding success, with TORA members from throughout the industry coming together for a fun day of off-roading at the Hell's Revenge Trail in Moab, Utah. The event included scenic views, a stop for lunch, and a chance to connect in an exciting...

eNews Article

Members: Download Market Research Reports For Free

Make smart, strategic decisions with new insights on industry trends and consumer behaviors.

Council or Network Update

Make a Difference in Just One Hour! Volunteer on a Subcommittee and/or Task Force

Want to use your expertise to give back to the automotive aftermarket? TORA subcommittees have open volunteer positions that can benefit from your participation! Volunteering requires minimal time (as little as one hour per month), and is a great way to get involved and make a difference in the...

Council or Network Update

Welcome New TORA Members

TORA is excited to welcome our newest council members! BBR Gator Grip Truck Accessories Guangzhou Star Knight Trading Co., Ltd. Liberty Offroad Manti manufacturing Mil-Spec Distribution NPD Logistics Ragnarok Motorworks RD Customs, LLC UNOFFICIAL USE ONLY Vance & Hines WINCAR OFF-ROAD INC.

Council or Network Update

Tell Your Senators to Support Bill to Expand Outdoor Recreation

The bipartisan America's Outdoor Recreation Act of 2023 (AORA), S. 873, was reintroduced in the 118th Congress by Senators Joe Manchin (D-WV) and John Barrasso (R-WY). This SEMA-supported public lands and recreation legislation is the first comprehensive recreation package since 1963 that will...

Council or Network Update

Ways to Support Cares Beyond the TORA Pinewood Drags

SEMA Cares, the charity arm of SEMA that unites the automotive aftermarket's efforts to support children in need, is hosting an online event to help SEMA and TORA members discover different ways to get involved. During the webinar "Ways to Support SEMA Cares' Partners: Giving Back and Leveling Up...

eNews Article

HRIA Members Invited to Happy Hour at MSRA Back to the '50s Weekend

By Ashley Reyes The SEMA Hot Rod Industry Alliance (HRIA) is hosting a networking Happy Hour during Minnesota Steet Rod Association's Back to the '50s Weekend on Thursday, June 22, from 3:30 p.m. to 5:30 p.m. EDT. All HRIA members are invited to O'Gara's Restaurant at the Minnesota State Fairgrounds...

eNews Article

Discover New Perspectives on Wheel and Tire Industry Challenges

By Ashley Reyes Building a diverse network is essential for discovering new ideas and perspectives to help you grow your professional career and business. To help wheel and tire professionals in the automotive aftermarket establish new business connections, the SEMA Wheel & Tire Council (WTC) will...

eNews Article

TORA Volunteer Spotlight: Kevin Robinson of TRAC LLC

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) has named Kevin Robinson as the council's newest spotlight volunteer. As president and owner of TRAC LLC, Robinson was the winner of the 2022 SEMA Launch Pad competition for his TRAC Tire Jack--a tool that makes removing or installing a wheel...