By Ashley Reyes Manufacturers, retailers and builders can gain exposure through sponsorships, but of course, the partnership must benefit both parties. Understanding the give and take of these relationships is essential to a successful experience in sponsoring a vehicle, manufacturer, team, event or...

By Ashley Reyes Designing wheels can be challenging. So what can designers do--within the confines of a circle--that will meet buyers' needs for both style and functionality? Wheel and tire industry members can learn new approaches to knowing when to keep, refresh or create new wheel designs that...

By Ashley Reyes The recent SEMA Future Leaders Network (FLN) Professional Development Program provided valuable knowledge and insights to FLN members for becoming more impactful, empathetic and effective leaders in their organizations. Facilitated by trainers from the world-renown Dale Carnegie...

By the SEMA D.C. office The Specialty Equipment Market Association (SEMA), the Auto Care Association, the CAR Coalition and the Motor & Equipment Manufacturers Association (MEMA) Aftermarket applaud a new group of bipartisan co-sponsors of the "Right to Equitable and Professional Auto Industry...

By Ashley Reyes Battery management systems (BMS) are essential to safe electric vehicle (EV) operation--but did you know they also significantly affect performance and battery life? Knowing why these systems exist, what they do and how to use them is critical to prevent battery damage and maintain...

By SEMA Editors Our sources have captured the '25 Cadillac CT5 with an all-new, "refreshed face" front fascia that includes an updated front grille (no more of the "semi-smiley" aesthetic) and headlights that appear in line with the '24 XT4. The '25 is expected to offer three engine options: the...

The SEMA president and CEO also reveals how this year's SEMA Show is bigger and better with all-new programs.

By Ashley Reyes The SEMA Future Leaders Network (FLN) invites its members to a virtual general membership meeting on Thursday, June 8, at 10:00 a.m. PDT. Taking place online, the meeting will provide updates on events and resources available to help young aftermarket leaders succeed in their careers...

By SEMA Editors In partnership with General Motors, SEMA Garage Detroit has announced an all-new measuring session for the newly designed '23 and '24 Chevrolet and GMC trucks. The event, June 13-June 15, will allow companies to measure, 3D scan, test-fit prototypes, and have a close-up experience...