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Council or Network Update

Welcome New TORA Members!

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the Council’s newest member companies! 63 Industries MG&A Strategy SDHQ Built Sigma Corporation The Yeti's Garage
Council or Network Update

RSVP for TORA's Mixer at Jeep Beach Week

In collaboration with the SEMA Future Leaders Network, the SEMA Truck & Off-Road Alliance (TORA) will host a networking mixer at Jeep Beach Week in Daytona, Florida. The event will take place on Wednesday, April 24, from 4:00 p.m. – 6:00 p.m. (EDT) on the third level of the Daytona International...
Council or Network Update

TORA Member Spotlight: Jenna Jefferies of Vance & Hines

The SEMA Truck & Off-Road Alliance (TORA) has named Jenna Jefferies, Truck Category Manager at Vance & Hines, as the council's newest spotlight volunteer. Get to know Jefferies in her interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off-road industry...
Council or Network Update

TORA and PRO Release Updated Sales Training Manual for Automotive Restylers

The SEMA Truck & Off-Road Alliance (TORA) collaborated with the SEMA Professional Restylers Organization (PRO) to release an updated edition of the PRO Sales Training Manual, a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy...
Event

'24 Honda Ridgeline Measuring Session

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In partnership with Honda Motors, the SEMA Garage has announced a measuring session for the all-new '24 Honda Ridgeline. SEMA members will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience ahead of the vehicle's public release. Take advantage of this...