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Event

2021 Media Trade Conference

01/26/2021 - 08:00 - 01/28/2021 - 17:00

The MPMC Media Trade Conference is a unique event that brings together editors, reporters and editorial teams from all over the world with manufacturers of racing and performance parts and accessories. Unlike a traditional trade show where exhibitors are focused on meeting with buyers and resellers...

eNews Article

New Products From Hennessey, Lokar, Oracle Lighting and More

SEMA eNews highlights new products from specialty-equipment companies each week.

eNews Article

Best Way for Journalists to Set Up Private Interviews With Motorsports Manufacturers

The 2021 MPMC Media Trade Conference makes it possible for journalists to meet with motorsports parts manufacturers in private, quality meetings.

eNews Article

YEN Member Spotlight: Recognizing SEMA Volunteer Daryl Hutson of JcrOffroad

Through his contributions on the YEN communication task force, Hutson plays an integral part on the success of the network.

eNews Article

Still Time to Submit Nominations for SEMA Board

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

eNews Article

SEMA Garage to Host '21 Ford Bronco Sport Measuring Session

The event will allow SEMA members to test-fit prototypes, 3D scan, measure and have a close-up experience with the Bronco Sport ahead of the vehicle’s public release.

CONTACTS

For media inquiries, please contact SEMA PR at 909/978-6722 or e-mail pr@sema.org.

Juan Torres, SEMA Media Relations Manager - (909) 978-6722
Della Domingo, Public Relations Director - (909) 978-6723
Ira Gabriel, Vice President, Marketing, PR & Communications - (909) 978-6736

PRESS KIT MATERIALS

SEMA Fact Sheet

SEMA Show Timeline

Coronavirus Resources

MEDIA EVENTS

MPMC Media Trade Conference:

January 21-23, 2020

PRO Vehicle Accessorization Flyer

PRO's Vehicle Accessorization flyer is designed to help you educate dealers about the value of vehicle accessorization and the importance of working with a professional accessory provider. A free resource for PRO council members, the flyer is customizable so you can add your salespeople's contact information, along with time- or brand-specific service promotions. Stand out from the crowd with this easy-to-read infographic. This double-sided PDF format allows you to print what you need, or distribute the information electronically. Contact Denise Waddingham today for your free copy.

eNews Article

EPA Issues New Policy on Tampering and Defeat Devices

On December 1, 2020, the U.S. Environmental Protection Agency released its new EPA Tampering Policy (Nov. 23, 2020) (“Policy”).

A Restylers Guide to Selling Dealer-Direct

Automotive restylers are now discovering new ways to increase their sales profits through the help of the SEMA PRO Sales Training Manual, a unique resource developed by the SEMA Professional Restylers Organization (PRO) to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.

It's crucial to have a sales team that has the skills and knowledge to make effective sales presentations and build long lasting, value-based relationships. The PRO Sales Training Manual provides restylers with proven strategies and insight that can be used daily to get their foot in the door of any dealership. Learn how to make the sale while building a client base and developing strong partnerships with your consumers.

Key highlights of the manual include:

Tips on selling dealer-direct
How to structure a sale and the rules of sales success
Refining negotiating skills
The importance of product knowledge
How to build your companies brand
Identifying your target audience
Marketing tools and resources
And much more

The PRO Sales Training Manual is used as the foundation for the SEMA Accessory Sales Professional Exam, which restylers, installers and accessory retails are invited to take to prove their expertise. Learn more about the exam by clicking here.

All Council & Network Members: FREE digital edition
PRO/TORA Council Members: $24.95 per hard copy edition
Nonmembers: $149.95

Contact Denise Waddingham to order your copy today.