The 2019 SEMA Show made headlines with the launch of a new educational platform. Jointly presented by SEMA’s education department and the Wheel & Tire Council (WTC), The Stage featured multiple daily interviews with some of the industry’s foremost thought leaders and legends.
The primary objectives of the Hot Rod Industry Alliance (HRIA) are to ensure the future prosperity of the industry and to advance and promote awareness of the hobby. A recent undertaking involves documenting and preserving HRIA’s history from its early days as a SEMA committee to its current status...
The SEMA Launch Pad, presented by the Young Executives Network (YEN), provides a springboard for young entrepreneurs and business owners to launch products into the $46 billion automotive specialty-equipment industry. The annual competition is open to contestants age 18–39.
As MPMC prepares for the conference at the Embassy Suites over January 26–28, enthusiasm runs high—with a twist. The 2021 event will be entirely online, allowing manufacturers and media to connect from anywhere in the world.
Debuted by the Professional Restylers Organization (PRO) as a pilot program in 2019, the PRO Cup Challenge featured four custom contenders. A panel of experts selected the winner. Attendees voted for the fan favorite.