When SEMA News caught up with Vaughn Gittin Jr. and Loren Healy via video conference, it was their first chance to catch a breath in weeks. Both drivers were dusting off from King of The Hammers and couldn’t wait to start sharing comments about the race, the new Bronco and the SEMAification of...

While the specialty-equipment aftermarket has traditionally been a male-dominated profession, the demographic landscape has changed markedly in recent years, and nowhere more so than in the consumer sphere, where women make up a sizable plurality of purchasers. A 2014 study by United Parcel Service...

“Don’t take your eyes off Vukovich.”

Nearly halfway into 2021, the disruptions of last year’s COVID-19 pandemic are still having a pronounced influence on the current economic climate. The questions on everyone’s mind are when we might finally return to a sense of normalcy and what that “new normal” will look like. Released early this...

Once again in May, SEMA-member companies will be communicating directly with their elected representatives about the issues that concern our industry. Only it will be different this year—and, in certain ways, better.

SEMA News—May 2021 INDUSTRY NEWS Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited. ’22 Ford Explorer King Ranch In 2020, website Ford Authority reported that Ford would launch a King Ranch Explorer for the ’21 model year. Here’s a...

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit...