International travel restrictions are beginning to ease, and trade buyers from all parts of the globe are finalizing their plans to attend the 2021 SEMA Show. These global buyers join U.S.-based resellers and SEMA Show exhibitors eagerly awaiting the opportunity to meet face to face once again and collectively see up close and in person all the latest products and trends the nearly 2,000 SEMA Show exhibitors will have on display in Las Vegas
As the industry gets ready to reconnect in person at the 2021 SEMA Show, the excitement and pace of both domestic and international buyer registrations are building. This article focuses on the international buyer—those residing outside the United States seeking products to meet local demand, whether it be in Sweden, the United Arab Emirates or South America. What follows are some top tips for attracting international buyers to your booth. After all, SEMA members’ products have great overseas appeal.