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Chevrolet North American Vice President Ed Peper, a 24-year General Motors veteran, will deliver the keynote address at the 2008 SEMA Show during the SEMA Show Luncheon and Keynote Address, scheduled for Monday, November 3, at 12:00 p.m. Peper's address coincides with Chevrolet featuring its 2010...
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Last year, Hot Rod magazine spotted a void within the aftermarket performance industry: the lack of a formal, permanent Hall of Fame recognizing the impact of specific performance parts on our industry's success, culture and enthusiasts. So the magazine started its own: the Hot Rod Speed Parts Hall...
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Lexus is inviting SEMA members to test-drive the new high-performance IS-F sedan at the legendary Laguna Seca Raceway. The one-hour program begins with professional drivers taking participants around the course for turn-by-turn instruction, then participants taking their own hot laps in the new 400+...
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Looking to extend your business into international territories? There’s no better place to start than by forging relationships with international buyers at the SEMA Show. And the 2008 SEMA Show is already shaping up to be a great opportunity, as international buyer registrations are up year-to-date...
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The Motorsports Parts Manufacturers Council (MPMC), a SEMA council, launched a new campaign to increase attendance at motorsports events and public awareness of the industry. The program is titled “Take a Friend to a Race” and includes a series of ads and promotional pieces that urge enthusiasts to...