TORA is excited to welcome our newest council members! Barrett Performance and Engineering LLC Big Shot Rides LLC BRP Auto Designs Desert Dog Customs E-Muscle Car LLC Fast Motion SIA Hampton Products International Corp. Limbless Overland Co. Loadd Pillar Auto Group Powerhouse Brands The Jeep Outpost...

Pickups are great platforms for specialty parts, drawing owners to upgrade their performance, looks, and utility. With a large base of pickups on the road and high accessorization rates, pickup parts are the biggest sellers in the industry, topping $15 Billion in 2022, according to the 2023 SEMA...

The bipartisan America's Outdoor Recreation Act of 2023 (AORA), S. 873, was reintroduced in the 118th Congress by Senators Joe Manchin (D-WV) and John Barrasso (R-WY). This SEMA-supported public lands and recreation legislation is the first comprehensive recreation package since 1963 that will...