Have a build that you want to showcase in a prime location at the 2024 SEMA Show? The TORA Feature Vehicle Showcase is your chance to shine in front of the industry's top players. Apply before August 30!

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the Council's newest member companies! Buzz Boxliners Ernie's Custom Shop Fundamental Motorsports Hard-n-Fast Racing Products Inc. Lee's Auto and Diesel Repair TSN Off-Road

By Justin Hartenstein ORACLE Lighting has finalized the acquisition of LumaMedia International Inc., headquartered in Las Vegas, Nev. As a foremost developer of Electroluminescent Graphics, LumaMedia is recognized globally for its pioneering work with thin, flexible glowing panels applicable across...

Hollie Fowler and Chris Gramelspacher The SEMA Truck & Off-Road Alliance (TORA) has announced Hollie Fowler of HCF Motorsports LLC and Chris Gramelspacher of Adventure Lifestyle as the Council's newest Select Committee members. Fowler and Gramelspacher will serve a two-year volunteer term. Hollie...

September 9 is the deadline for motorsports parts manufacturers to secure their participation in the 2025 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the premier motorsports business event where companies can establish quality relationships with members of the media...

The SEMA Truck & Off-Road Alliance (TORA) named Tmat as the Council's newest member spotlight company. Get to know their story in the SEMA News interview with Thomas Carton, Tmat marketing coordinator, below. SEMA News: Tell us the story of Tmat. How did the company start?  Thomas Carton: Tmat was...

Mark your calendars for TORA’s 2024 SEMA Show events: Truck and Off-Road Builders’ Panel, Powered by TORA Tuesday, Nov. 5, 11:00 a.m. – 12:00 p.m., West Hall Room# W314 Connect with shop owners and managers as they discuss current and future trends in the truck and off-road industry. Moderated by...