Networking is not only about trading information; it's a necessary investment that can help you build your reputation and establish long-term business relationships with mutual benefits. Don't miss the WTC Coffee and Conversation networking event on Thursday, September 7, at 9:00 a.m. PDT, where you...

WTC announced Jill Trotta of Torqata, Jason Weidmann of The Wheel Group and Dan Ricehouse of Wheel Pros as the council's newest Select Committee members! Serving in council leadership for the next two-year term, the three volunteers will help lead the network in providing valuable benefits to WTC...

By Jill Trotta, Torqata Data and Analytics Continue the conversation on WTC's LinkedIn here. The tire market is buzzing, and Tier 4 tires are in the limelight. What's behind this shift? Note: Data represents Month-over-Month (MoM) – July 2023 over June 2023, and Year-over-Year (YoY) – July 2023 over...

The WTC Reception at the 2023 SEMA Show Reception is finalized for Tuesday, October 31, from 5:00 p.m. – 7:00 p.m. in the Las Vegas Convention Center South Hall. The WTC Reception is the ultimate networking and celebratory event for wheel and tire aftermarket professionals at the SEMA Show. All WTC...

Designing wheels can be challenging, so what can designers do--within the confines of a circle--that will meet buyers' needs for both style and functionality? Learn new approaches for keeping, refreshing and creating new wheel designs that will sell by watching WTC's recent webinar, "How to Design...

WTC members are amazing, and we want to show off the great work that you and your employees do! [Submit your WTC member spotlight] Filling out a spotlight form is the best way to highlight how you or your company are contributing to the wheel and tire aftermarket industry. Selected candidates will...