By SEMA News Editors

SEMA's market research team this week released a report highlighting national trends in vehicle lifecycle and the implications for the automotive aftermarket. Among the key trends discussed in the report is that Americans are keeping their motor vehicles longer, partly because of increased dependability, but also because of the prohibitive cost of buying replacements. The average U.S. vehicle age is now at 12.6 years, its highest number in more than a decade.

The research also reveals trends across four categories of vehicles (Classic, Aged, Core and Modern), highlighting age, popularity, usage and consumer spending habits. For accessorizing, pickups and muscle cars are the top choices for enthusiasts. Meanwhile, vehicles in the Aged category are driving spending for performance products, as a way to refresh their older vehicle. Aftermarket product spending for Modern and Core vehicles was primarily--59% and 54%--on accessory and appearance products, while 63% of spending on Classic vehicles was for performance and handling products.

SEMA business members can download the new "SEMA Vehicle Lifecycles Report" for free at www.sema.org/research. To learn more about SEMA membership, visit www.sema.org/membership. 

For more information, contact Gavin Knapp, director of SEMA market research, at gavink@sema.org.

By Ashley Reyes

The SEMA Motorsports Parts Manufacturers Council (MPMC) is hosting a General Membership Meeting and Panel Discussion on September 25, 2024, at 10:00 a.m. PDT/1:00 p.m. EDT.

Open to SEMA member businesses that serve the motorsports market, the meeting will provide updates on MPMC's member benefits, followed by a panel discussion on how to prepare for and benefit from the 2025 Media Trade Conference.

Taking place January 21–23, 2025, in Orlando, Florida, the Media Trade Conference will establish valuable connections between motorsports parts manufacturers and media through three days of one-on-one, 30-minute meetings. During the panel discussion, the MPMC select committee will share how manufacturers and media can plan for effective meetings, how to make the most of networking on-site and best practices for event preparation. 

Whether you are a manufacturer that is already registered for the Media Trade Conference or a media member thinking of registering, this meeting will cover everything you need to know about the event and how to establish valuable relationships that have mutually beneficial results. Don't miss out!

Register here!

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Samantha Richardson, automotive service manager at Al's Tire Mart, as the network's newest #SheIsSEMA spotlight member. 

Get to know Richardson in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there?  

Samantha Richardson: I have been with Al's for almost seven years. The company I work for is very family-valued. Locally owned and operated, it's like a big family and we always take care of one another. 

SN: What is the most challenging part of your business or job?  

SR: Being a female in a male-dominated industry. A lot of times they ask for the man in charge, to which I reply, "I am the man in charge. What can I do for you?" 

SN: How many years have you been in the industry and what was your first industry job?  

SR: Almost seven years. I started with the company selling cell phones. We have an automotive shop attached to the building I was working in. My love for horsepower and anything automotive kept me wandering over to the shop. I knew I belonged there. 

SN: What three qualities got you to where you are today?  

SR: I'm hardworking. I have no issue going in the shop and rolling tires alongside the boys. I enjoy my hands-on days in the shop and getting dirty doesn't faze me. Sense of humor. I love to laugh and make people laugh. I can make light of any situation. Being able to enjoy your workday and have fun. That's my favorite. Last but not least, I am stubborn. Once my mind gets focused on something I am going to make it happen one way or another. Maybe determined is a better word? Most would agree stubborn. 

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments?  

SR: Not being taken seriously. A lot of times I will be helping a customer with something and they will look at my male co-workers for approval or a head nod. One thing that happens often is a customer will come to the shop looking for "Sam," so I say, "I am Sam" to which they say "No, the man Sam?" "Yes that's me." I love the look on their face every time. 

SN: Who are your role models or mentors in the industry?    

SR: Julia Landauer. I have been following her career for a long time. Seeing her at SEMA this year was absolutely incredible. Once-in-a-lifetime experience. Her passion for the industry and "girl-power" mind set. She is outstanding. 

SN: What is the best career advice you have received?  

SR: "No one will ever want your dreams as much as you do. Go for it, kid." Sometimes I get ahead of myself and think I can't possible do all this then I remember an old boss of mine telling me that and the passion is back. 

SN: Have you always wanted to work in the automotive industry? What keeps you here?  

SR: I never planned to be in the automotive industry. Business was my main focus of study. I love assisting a customer with a purchase and seeing that vehicle go down the road. Helping people achieve what they want and knowing they are safe on the pavement. 

SN: Who was the most influential person on your career goals?  

SR: My mom Stacy. She has always supported my crazy ideas, dreams and goals. She may shake her head and laugh, but she never tells me it's too much or out of reach. She says, "You've got this, Sam." 

My boss Joe has played a huge part in my career, giving me the opportunity to always grow and supporting me in every aspect. Taking the time to mentor me and being a friend. I most certainly would not have the opportunities or mindset I would without his support. I will always be grateful for giving me the benefit of the doubt and going above and beyond as an employer. He's also pretty funny. 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.   

By SEMA News Editors

The road to the SEMA Show is clear ahead, and registration for the 2024 SEMA Show is available at semashow.com/register. Set for November 5-8 at the Las Vegas Convention Center, the 2024 SEMA Show will (once again) reveal the future of the aftermarket as attendees connect with thousands of leading manufacturers showcasing the latest products, trends and technology in the industry.

For attendees that have already registered, your badge is in the mail. Reminder: International attendees' badge mailing deadline is this Friday, September 13. United States- and Canada-based attendees' mailing deadline is Friday, September 27. Attendees may check their approval status and see if their badge has been mailed by logging on to their attendee dashboard at semashow.com/register, and on-site badge pick-up and on-site attendee registration will be available at the SEMA Show for those who miss the deadlines.

Note: International exhibitors, media members, and non-exhibiting companies' badges must be printed on-site at the SEMA Show upon presenting an official, government-issued photo ID (such as a valid passport or driver's license).

Attending is a no-brainer for automotive professionals, enthusiasts, media members, influencers and related industry members. The following are seven ways to prepare attendees for this year's SEMA Show:

1. Register online before the price increase: Attendees can maximize their ROI by registering early and taking advantage of discounts. Registration is only $60 for qualified attendees who register by Friday, September 27. As mentioned above, international attendees should register by Friday, September 13, and domestic attendees should register by Friday, September 27, to receive their Show badge in the mail. Deadlines and fees for other registration categories can be found at semashow.com/register. 
2. Book your hotel rooms in the official SEMA Show block: Hotel reservations are open online here for the 2024 SEMA Show, available at the lowest possible nightly rates through SEMA's official hotel provider, onPeak. SEMA Show and onPeak offer attendees and exhibitors the best rates at an extensive list of the best hotels in Las Vegas.
3. Book your flight using exclusive SEMA discounts: With deals straight from SEMA Show partners Alaska Airlines, Delta Air Lines and United Airlines, attendees can save up to 10% on airline costs for this year's event. More details and discount codes can be found here.
4. Browse the SEMA Show floorplan: Automotive professionals, decision-makers, buyers, media members and attendees can maximize their Show experience by utilizing the interactive map and exhibitor list at SEMAShow.com/floorplan.
5. Plan Your SEMA Show: Visit semashow.com/attendee to begin your SEMA Show plan with crucial details on Show features, like the New Product Showcase, the SEMA Battle of the Builders Presented by Mothers, a lineup of world-class education programs and seminars, feature vehicle displays, SEMA FutureTech Studio, Overland Experience plus the SEMA Garage: ADAS, Emissions, Product Development area and much more.
6. Relive the most recent SEMA Show: Can't wait for Vegas? Browse dozens of innovative automotive products featured in the 2023 SEMA New Product Showcase here.
7. Secure your SEMA Fest event tickets for after the SEMA Show: You don't want to miss the second annual SEMA Fest, the best event to wrap up your visit to SEMA on Friday, November 8, featuring Cage The Elephant, Sublime, Fitz And The Tantrums and Petey. Learn more and grab your tickets at semafest.com.

For more information about the 2024 SEMA Show, visit semashow.com.

By Ashley Reyes

The Automotive Restoration Market Organization (ARMO), the SEMA council dedicated to preserving and promoting the automotive restoration industry, will host a booth at the 19th annual Japanese Classic Car Show on Saturday, October 12, in Long Beach, California.  

The Japanese Classic Car Show is the premier industry gathering for kyusha enthusiasts--devoted fans of classic Japanese automobiles. While ARMO primarily focuses on business-to-business outreach, the council's presence at the event will enable the kyusha community to connect with restoration experts, allowing both groups to engage and network over a shared passion for automotive heritage.  

ARMO's booth will be located next to SEMA member company Moss Miata and feature a restored vehicle on display. Attendees can look forward to engaging with industry professionals, discovering new restoration resources and celebrating the timeless beauty of classic cars.  

Join ARMO for this exciting partnership and experience the best of both worlds of automotive restoration and kyusha appreciation!  

To learn more about ARMO, visit sema.org/armo. To learn more about JCCS, visit japaneseclassiccarshow.com.  

From the SEMA Washington, D.C., office

Driving Force Action, SEMA and PRI's Super PAC, is leading an independent expenditure campaign in the current presidential election on behalf of the specialty-equipment industry. It's a rare moment for a top industry issue like this to play such a significant role in a high-level, national political campaign. SEMA and PRI have been leading the charge over the past two years, promoting the policy that the government should remain technology-neutral when it comes to the future of vehicle technology. 

The campaign released its latest ad this week with the intent of educating voters about the impact of the Biden-Harris policies. The ad highlights for viewers in four battleground states the human cost of federal electric-vehicle (EV) mandates and the grave threat such policies pose to thousands of small businesses nationwide. The ad is the fifth to be released this year by Driving Force Action and is running in the battleground states of Wisconsin, Pennsylvania, Ohio and Michigan. It features four small-business owners whose businesses will be severely hurt by what is effectively an EV mandate (or, otherwise considered, an internal-combustion engine ban) supported by presidential nominee Vice President Kamala Harris. 

WATCH THE AD BELOW:

From the SEMA Washington, D.C., office

Driving Force Action, SEMA and PRI's Super PAC, is leading an independent expenditure campaign in the current presidential election on behalf of the specialty-equipment industry. It's a rare moment for a top industry issue like this to play such a significant role in a high-level, national political campaign. SEMA and PRI have been leading the charge over the past two years, promoting the policy that the government should remain technology-neutral when it comes to the future of vehicle technology. 

The campaign released its latest ad this week with the intent of educating voters about the impact of the Biden-Harris policies. The ad highlights for viewers in four battleground states the human cost of federal electric-vehicle (EV) mandates and the grave threat such policies pose to thousands of small businesses nationwide. The ad is the fifth to be released this year by Driving Force Action and is running in the battleground states of Wisconsin, Pennsylvania, Ohio and Michigan. It features four small-business owners whose businesses will be severely hurt by what is effectively an EV mandate (or, otherwise considered, an internal-combustion engine ban) supported by presidential nominee Vice President Kamala Harris. 

WATCH THE AD BELOW:

By SEMA News Editors

Chevrolet Corvette ZORA Breaks Cover at the Nürburgring

A new Corvette even wilder than the recently released, 1,064hp ZR1 is on the horizon for Chevrolet, according to new images obtained by SEMA News.

Sources recently spotted a Michigan-registered prototype on the Nürburgring rumored to be the Corvette ZORA that will combine the ZR1's twin-turbo V8 with the electric motor and battery system from the E-Ray hybrid, delivering an estimated 1,220 hp.

Although Chevrolet hasn't officially confirmed the development of the ZORA model, the pictured test mules feature stacked coolers, similar to those found in the E-Ray. They are used to cool the battery and/or electric motor, insiders said, leading to speculation that the prototype sports the ZR1 engine combined with the E-Ray's electric components.

Mercedes-Benz GLS Lineup to Get Refresh

Mercedes-Benz is gearing up for a refresh of its GLS lineup of full-size SUVs, with recent images from SEMA News sources confirming that the AMG and Maybach versions are in line for updates.

Expected updates include cosmetic changes to the front fascia, along with updated headlamp designs at both ends of the vehicle. Inside, Mercedes may introduce a few enhancements, such as a slightly refreshed interior, improved safety features, and a revised infotainment system featuring larger screens.

'26 Audi Q3 Spotted in Germany

A redesigned third-generation Audi Q3 is expected to be unveiled either later this year or in early 2025.

SEMA News sources recently spotted a virtually undisguised prototype with distinct changes, such as split headlights with slim daytime running lights, similar to what Audi has already incorporated in the upcoming Q6 E-Tron electric SUV. The grille will also sport a new mesh design and will be accompanied by a light strip at the rear.

The Q3 is powered by an internal-combustion engine (ICE), but hybrid versions are expected, with a charging port located on the driver's side front fender. A mild-hybrid option could be available as well, though Audi has not yet provided details on additional powertrains.

An RS version, as well as a sportier, coupe-like sportback is also anticipated, according to insiders.

Toyota Corolla GRMN Caught Testing in Germany

After the introduction of the updated Corolla GR in the United States, speculation has been rising around the Corolla GRMN.

Spotted at its namesake Nürburgring--the MN stands for "Master of the Nürburgring"--the hot hatch is expected to be the most high-performance version of the Corolla to date. Powered by the turbocharged G16E-GTS 1.6L, three-cylinder engine, the GRMN will offer 300 hp and an increase to 295 lb.-ft. of torque, according to insiders.

What sets the new model apart, however, is the extreme weight reduction, sources said. Several parts will be made of carbon fiber, the rear seats will be removed and a roll bar will be installed, leading to an estimated 110 lbs. of weight savings.

By SEMA News Editors

SEMA Garage is strongly recommending members participate in an upcoming virtual workshop hosted by the California Air Resources Board (CARB) on September 17, 2024.

Scheduled for 10:30 a.m. to 12:30 p.m. PDT, the online event will highlight the organization's changes to the procedures for obtaining an Executive Order (EO) for exemptions from the California Vehicle Code prohibitions against modifications. CARB has prepared changes to the procedures with the intention of obtaining CARB Board approval in the first half of 2025. The organization is hosting the upcoming webinar in order to ensure that the process will go smoothly and to engage with those affected by the proposed revisions. The event will offer participants in the workshop an opportunity to hear the proposed changes and provide comments. SEMA encourages members who use the CARB Aftermarket EO program to take advantage of the opportunity.

Register for the event at this link: CARB Virtual Workshop Registration.

Aftermarket manufacturers of performance-related products are likely aware that CARB has specific procedures they must follow in order to obtain exemptions from the California Vehicle Code prohibitions against modifications, in the form of an EO. These procedures were first adopted in 1977, then amended in 1981 and again in 1990. They remained untouched until a significant rewrite was adopted in June 2021 and first implemented in January 2022. 

For the last two and a half years, SEMA has assisted members with the CARB EO application process following these new procedures. The addition of fees in April 2022 has further complicated the process. SEMA has continually communicated with CARB regarding the efficacy of these procedures and has made recommendations for further improvements.  

For any questions, contact Stephanie Herring at stephanieh@sema.org.  

By Ashley Reyes

SEMA Show exhibiting companies and industry members still have time to secure their table at the Student Program Industry Networking Breakfast. The event, to be held on Thursday, November 7, from 8:00 a.m.-9:30 a.m. PDT in West Hall in the Las Vegas Convention Center, is a staple of the SEMA Show Student Program that connects automotive aftermarket leaders with the industry's future workforce. 

By hosting a table, industry members will be able to share their company's mission and help guide and inspire the next generation of automotive professionals. It also serves as a great recruitment tool and a chance to create quality connections with students eager to jumpstart their automotive careers. 

Participation is free, and the event simply requires one-and-a-half hours from a company representative. No set-up time or marketing materials are required. Register your company here.

Questions can be directed to Jose Escobar, SEMA manager of recognition programs, at josee@sema.org.

As exhibitors gear up to connect with dedicated buyers, influencers, dealers and more automotive professionals at the 2024 SEMA Show, it's important to stay up-to-date on upcoming deadlines. Click here for a list of critical deadlines and checklists to keep the industry on track and on budget. In addition, exhibitors can post press releases at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees.