Tue, 06/25/2024 - 07:42

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) will host an online General Membership Meeting and panel discussion on Thursday, June 27, at 10:00 a.m. PDTRegister here.

During the meeting, the ARMO select committee will share important updates regarding the council’s member benefits, followed by a discussion on how to address and manage online business reviews. Led by Jeff Farina of JEGS, Barry Alt of Motorhead Digital, Bryan Stone of Classic Recreations and Jeremey Dominic of SMG Speed, the discussion will cover the importance of businesses having an online presence and tips for responding to positive and negative comments. 

"In today's digital age, customers can easily access information about a business's reputation with just a few clicks," said ARMO chair Randall Bates. "During this session, we'll cover best practices for evaluating comments left online and replying in a manner that encourages positive engagement and continued success."

Discussion topics will include an overview of the various online review platforms, what kind of controls businesses have on each platform, and how to take advantage of positive reviews and respond to negative ones.

ARMO membership is open to all companies serving the automotive restoration market, including manufacturers, distributors, retailers, media, restorers or car clubs. Attending the meeting is a great way for current and prospective members to connect with other like-minded professionals and stay informed on important industry issues.

Register here to attend the live session or receive the recording. 

Tue, 06/25/2024 - 07:04

By Ashley Reyes

Bringing a product to market is a thrilling endeavor for businesses, entrepreneurs and innovators in the automotive industry. This opportunity to innovate often begins with identifying a gap in the market, the desire to solve a customer's problem, or the drive to create something new. However, without the right resources, the process can be daunting, as it involves rigorous research, precise development and meticulous testing.

To help SEMA business members through this process, the SEMA Garage offers two facilities fully equipped with state-of-the-art tools, technology and services that members can utilize to develop and launch their cutting-edge products and accessories. Among these services are the SEMA Garage vehicle measuring sessions, which provide exclusive hands-on access to new vehicles for designing and developing product prototypes.

With measuring sessions hosted in both SEMA Garage locations--Diamond Bar, California, and Plymouth, Michigan--members are able to test-fit prototypes, make 3D scans, take measurements and get direct experience with the vehicles. The sessions are scheduled to accommodate various companies at a time, yet providing members with the support and space needed to work efficiently and accurately. The SEMA Garage has specialty tools available, including spring measuring equipment, corner weight scales and a CMM Machine (the FaroArm must be operated by SEMA staff).

"SEMA Garage Measuring Sessions are a game changer when it comes to accelerating product development," said Luis Morales, SEMA director of vehicle technology and product development. "It's also an exciting experience when our member companies, SEMA Garage staff and the OEMs collaborate because we are all driven by innovation and a passion to fuel the industry."  

In March 2024, the SEMA Garage hosted a vehicle measuring session for the '24 Toyota Land Cruiser. Watch the video below for highlights.

For Sean Brown of Race Winning Brands, who attended the '24 Ford Mustang measuring session at the SEMA Garage in Plymouth, the measuring sessions help reduce time to market for their products. "Being able to come up here and have access to a couple of the vehicles and just focus on getting all the data we need is really nice and convenient and much appreciated," said Brown.

The Race Winning Brands team attended the measuring session to collect data on the Mustang's exhaust and intake products.

The Mustang measuring session had a similar impact for Joe Valentich of Blacklake Research and Development: "It's been invaluable to be able to come to SEMA to use the resources, measure things in the Garage, have access to data, do fitment, just everything that's involved in developing, validating and producing products."

SEMA offers its 7,000-plus member companies a variety of business tools and resources to help its members succeed in the market, save money on essential business services, and network with key industry leaders. Throughout the past few years, the SEMA Garage has hosted numerous measuring sessions with vehicles including the '22 Toyota GR86, '23 Ford Truck SuperDuty Truck, '23/'24 Chevrolet and GMC trucks and more. Additional SEMA Garage services include rapid prototyping/3D printing, ADAS testing, installation and training centers, and emissions testing and certification. The SEMA Garages are the only known facilities of their kind in the U.S., supporting both domestic and global vehicle customization needs.

Learn more at semagarage.com.

Thu, 06/20/2024 - 11:45
SEMA Show feature vehicle

By SEMA News Editors

Exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas Convention Center, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year at semashow.com/projectvehicle.

The Products for Project-Vehicle Builders list is updated frequently, and features product offers and contact information from confirmed SEMA Show exhibitors looking to collaborate with builders. Qualified builders interested in obtaining a product should connect with exhibitors directly using the provided contact information.

Note: All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Each project vehicle on display at the SEMA Show must be supported by a current 2024 SEMA Show exhibitor.

The list is open to exhibitors of the 2024 SEMA Show only. Exhibitors: to be included in the list, complete the form at semashow.com/projectvehicle.

Qualified builders are encouraged to frequently check the 2024 Products for Project-Vehicle Builders list, as it is updated when submissions come in.


Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2024 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.

Thu, 06/20/2024 - 11:38

By Ashley Reyes

SEMA Education's new virtual education series that addresses the state and opportunities of the electric vehicle service equipment (EVSE) industry kicks off next week. Titled "Powering Tomorrow: Unveiling the Future of Electric Vehicle Charging Infrastructure, Presented by SkillFusion," the three-part curriculum will feature three individual sessions on June 25, July 9 and July 16. 

EVSE webinar

As the number of electric vehicles (EVs) on the roads grows, charger reliability and uptime will play a significant role in owner experience, increasing the need for certified labor to maintain and repair this technology. This webinar series will feature industry experts and executives from SkillFusion, an organization dedicated to solving EV Charger Infrastructure downtime, presenting attendees with a holistic understanding of the EVSE infrastructure and workforce opportunities available.

"The industry is grappling with the unreliability of charger availability due to excessive downtime for maintenance--an issue that is becoming increasingly more important as the federal government instills a mandated 97% uptime requirement for the equipment," said Rue Phillips, SkillFusion co-founder and president. "By the conclusion of this series, students will have acquired a comprehensive set of transferrable skills, enhancing their understanding and capabilities across the EVSE industry domain."  

Register now for:

The State of the EVSE Industry - June 25 at 10:00 a.m. (PDT) 

Presenters: Rue Phillips, SkillFusion co-founder and president, and Mark LaNeve, chairman - Franchise Equity Partners (FEP)

In this session, participants will delve into a comprehensive exploration of the state of the EVSE industry, gaining valuable insights into its current landscape. Attendees will develop a foundational comprehension of industry trends, challenges and opportunities, setting the stage for a deeper understanding of EVSE. Register here. 

EVSE Workforce and Career Opportunities and Available Resources - July 9 at 10:00 a.m. (PDT) 

Presenters: Elaina Farnsworth, SkillFusion co-founder and CEO, and Enid Joffe, SkillFusion electrification specialist 

In this session, attendees will gain insights into the diverse career paths within the EVSE industry. Attendees will receive valuable resources, educational pathways and skill development opportunities, empowering them to navigate and excel in the dynamic EVSE workforce landscape. Register here. 

EVSE Infrastructure - July 16 at 10:00 a.m. (PDT)

Presenters: Dave Packard, SkillFusion chief strategy officer; Enid Joffe, SkillFusion electrification specialist; and Britta Gross, Electric Power Research Institute (EPRI) director of transportation.

In this session, participants will gain a comprehensive understanding of EVSE infrastructure, covering hardware, software and the intricacies of installation, operation and maintenance. Topics will provide participants with a holistic view of the infrastructure that supports EV charging. Register here. 

This is your chance to stay ahead of the curve of the EVSE industry and engage directly with experts of this technology. Register for sessions now to secure your spot.  

Thu, 06/20/2024 - 11:36
SEMA Show

By SEMA News Editors

Finding reasons to attend the 2024 SEMA Show is easy. The November 5-8 event in the Las Vegas Convention Center features countless product innovations from new and iconic exhibitors, the latest custom vehicle trends and professional skill-enhancing education sessions led by top industry experts. Attendees can also partake in one-of-a-kind events and features, like the New Product Showcase, the No. 1 destination for discovering the hottest products in the automotive aftermarket industry, the dynamic Battle of the Builders presented by Mothers Polish highlighting the techniques of influential builders, the newer Overland Experience showcasing customized vehicles in their intended environments and much more.

To assist professionals in demonstrating the Show's value to their employers, management offers a customizable sample letter to highlight specific benefits relevant to your business or market segment. This ensures that you can effectively communicate the potential impact on your day-to-day responsibilities and long-term business growth​​.

View the SEMA Show sample letter to your boss as a PDF here.

Attendees can maximize their ROI by registering early and taking advantage of housing and travel discounts. Registration is only $40 for qualified attendees who register by Friday, June 28. Deadlines and fees for other registration categories can be found at semashow.com/registerHotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2024 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Thu, 06/20/2024 - 11:07

By Ashley Reyes

SBN Spotlight

The SEMA Businesswomen's Network (SBN) has named Chelsea Arnold, customer service lead at DLG Lighting, as the network's newest #SheIsSEMAspotlight member. 

Get to know Arnold in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Chelsea Arnold: Two years. What I enjoy most is having the opportunity to learn and grow in the automotive lighting industry.

SN: What is the most challenging part of your business or job?  

CA: The most challenging part is getting your footing and proving you can work just as hard as anyone else.

SN: How many years have you been in the industry and what was your first industry job?  

CA: Zero. This was my first industry position! 

SN: What three qualities got you to where you are today?  

CA: Having attention to detail, compassion and being strong-willed.  

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

CA: Proving that I know as much as the guys! I have customers double-check my answers all the time, so I have to stay on top of my game and prove I know what's best for them. 

SN: Who are your role models or mentors in the industry?  

CA: None in the industry, but my mom has helped me keep calm when I'm frustrated about work and pushes me to do my very best.  

SN: What is the best career advice you have received?  

CA: Coach up or coach out. I apply it to myself when I think I can't accomplish something. I either coach myself through it or coach myself out into a better situation.  

SN: Have you always wanted to work in the automotive industry? What keeps you here? 

CA: Not always but I enjoy having knowledge about vehicles that many people don't.  

SN: Who was the most influential person on your career/goals? 

CA: My mom.  


Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.  

Thu, 06/20/2024 - 10:58

By Ashley Reyes

Industry Awards

SEMA members still have time to nominate candidates for the notable SEMA Industry Awards, which are awarded to leading companies and individuals who have made significant contributions to the automotive special-equipment industry over the past year.

Comprised of Channel Partner of the Year, Content Creator of the Year, Gen-III Innovator of the Year, Manufacturer of the Year and Person of the Year, the awards are among the trade association’s highest honors, celebrating those who have exhibited professionalism, service, integrity and ethics that have propelled the industry forward.

“SEMA Industry Awards are a testament to those who have enhanced the industry at remarkable levels,” said SEMA Manager of Recognition Programs Chris Standifer. “The nomination process is crucial as it helps us identify and recognize those who are pushing new boundaries in the automotive world.”

 

Dee Zee Inc. was named Manufacturer of the Year for its success in delivering high-quality products to its customers through innovation, teamwork and continuous improvement.

Nominations are open for:  

  • Channel Partner of the Year: Honors a sales channel partner for its outstanding service to the sales, distribution, retail and/or eCommerce channel(s) of the industry. This includes maintaining proper inventories to service its respective channel and exceeding standards in providing suppliers with input and regular communication to help their products and programs succeed. 
  • Content Creator of the Year: Honors a content creator for their outstanding contributions to the automotive culture and for creating a positive impact with automotive enthusiasts.
  • Gen-III Innovator of the Year: Honors a young, entrepreneurial individual, 40 years old or younger, who is creating innovative breakthroughs within the area(s) of industry opportunities, advancement, best business practices, technology and/or trends. 
  • Manufacturer of the Year: Honors a manufacturing company for its outstanding contributions and innovations.  
  • Person of the Year: Established to honor a person for their outstanding contributions to the automotive specialty-equipment market.  

The SEMA Industry Awards will be presented during SEMA Show week, November 5-8, 2024. The Kick-Off Breakfast, held on Tuesday, November 5, will award both Channel Partner of the Year and Manufacturer of the Year. On Thursday, November 7, the SEMA Show Industry Awards Banquet will recognize Gen-III Innovator of the Year, Person of the Year and Content Creator of the Year. Entries for Best Engineered Vehicle of the Year--a SEMA Industry Award that recognizes exceptional quality of engineering on a vehicle build--will open in September. 

Ready to nominate? Click here to submit your nomination and celebrate the trailblazers of the automotive industry! Nominations close July 12.

Thu, 06/20/2024 - 10:42

By SEMA News Editors

XCart Keystone

X-Cart, an eCommerce channel and technology partner for automotive businesses, has announced its integration with Keystone Automotive Operations, an aftermarket automotive parts and accessories supplier, to offer order fulfillment for automotive businesses.

The add-on allows X-Cart store owners to automate order processing by connecting directly to the Keystone Automotive parts database. This integration enables businesses to upload product data, keeping orders and inventory synchronized and updated within their X-Cart online store, the company said.

Key features include listing creation and management, up-to-date inventory, order and inventory synchronization, drop-shipping features and more.

"With the Keystone Automotive Operations add-on, auto parts business owners can effortlessly add new parts, remove discontinued items, select preferred brands, import product data, and even drop ship items directly from their X-Cart store," said Jordan Checketts, COO of X-Cart. "This integration empowers businesses to offer customers a comprehensive selection of products, a simple and accurate shopping experience and speedy delivery times."

"We are happy to add X-Cart to our list of collaborative partners offering 'user-friendly' automated eCommerce solutions. In a market full of obstacles and challenges, their company provides varying levels of online resellers with a tremendous range of easy-to-use eCommerce sales tools to enhance their ability to better serve and reach more customers." said Kurt Kincel, eCommerce new business manager of Keystone Automotive Operations. "X-Cart's services combined with our industry-leading order fulfillment processes, extensive inventory network, and exceptionally fast delivery times, VIA 3rd party carriers, puts online retailers on a great path for success."

Businesses must already be registered customers of Keystone Automotive Operations to use the application. Those who are not currently registered can apply to become a customer through the Keystone Automotive Operations website.

For more information, visit x-cart.com.

Thu, 06/20/2024 - 10:13

By SEMA News Editors

FiTech EFI
Ultra Port LS 750hp EFI System w/ Trans Control
FiTech EFI

The Ultra Port LS 750 HP EFI System with Transmission Control, available in sleek black and striking brilliant finishes, is designed to deliver unparalleled performance and control for high-powered LS engines. With the capability to support up to 750 hp, this advanced system ensures optimal fuel delivery, precise engine management and seamless transmission control. Each system incorporates an external Retro Port LS ECU, renowned for its reliability and seamless integration.

fitechefi.com.

Nitrous Supply
DeLuxe Super Hi-Flow Bottle Valve
Nitrous Supply

Nitrous Supply is now offering an upgrade to its Super Hi-Flow bottle valve, the DeLuxe Super Hi-Flow bottle valve, which features a polished surface and chrome plating. Features include a 135-degree nitrous flow path, a 1/8 NPT gauge port and an AN-8 "racer safety port" that facilitates routing a pressure discharge outside of the vehicle.

nitroussupply.com.

Cobra Electronics
SC 250R, SC 220C and SC 120 Dashcams
Cobra Dashcams

The Cobra SC 250R comes with front and rear-view cameras, 4K video and remote live view, which allows drivers to monitor their vehicle remotely. The Cobra SC 220C features a dual-view camera that captures the front and interior of the vehicle, and a privacy mode. The Cobra SC 120 offers a single camera with quad HD video, remote live view and built-in Wi-Fi.

cobra.com.


Releasing a new product? Contact editors@sema.org.

Thu, 06/20/2024 - 07:57

By SEMA News Editors

'26 Mercedes-Benz S-Class Spied Testing in Germany With Revised Looks

New images have emerged of a refreshed Mercedes-Benz S-Class sedan, which is expected to debut in 2025.

As previously announced, an infotainment display that extends from the left A-pillar to the right A-pillar is likely, at least as an option. This display will also be available for the S-Class, giving customers the choice between a large decorative element or an MBUX Superscreen similar to the one in the new E-Class.

Mercedes-Benz S Class

Autonomous driving capabilities at Level 3 will increase to 56 mph by the end of 2024, according to sources, but higher speeds won't be possible with the current Generation 5 hardware. This will only be achievable with Generation 6 hardware, which will be introduced with the EQS and S-Class facelift in 2025. An intermediate step will be added in 2025 with Generation 6, increasing Level 3 speeds to 68 mph, with 81 mph as the ultimate goal.

The S-Class already received an engine update in mid-2023, but the refreshed S 580 model will also be updated to utilize the M177 engine, increasing power output to 517 hp.

Additionally, no significant exterior changes are expected.

'25 Ford Maverick XLT Shows Off Undisguised New Grille

SEMA News sources recently spotted the '25 Ford Maverick XLT, revealing a completely new grille treatment featuring a sporty diagonal basket-weave design.

Ford Maverick XLT

Like the XL prototype spotted earlier, this XLT is also fitted with halogen lights without the LED signature. It is wearing black, 19-in. wheels wrapped in 225/55R19 Goodyear Territory HT tires.

The '25 Ford Maverick is expected to retain its two powertrain options: a 2.5L hybrid delivering 191 hp with a CVT, and a 2.0L EcoBoost turbocharged engine producing 250 hp with an eight-speed automatic transmission, according to insiders.

Ferrari SF90 Caught Bundled Up in Italy

The Ferrari SF90 is getting its first updates since it was introduced in 2019, according to SEMA News sources.

Ferrari has started testing a higher-performance version of the SF90 at Fiorano, the Ferrari testing facility in Italy.

Ferrari SF100

Rumors suggest that the front end of the new SF100 looks more reserved compared to the current model. According to insiders, the SF100's headlights will be sleek and elegant, contrasting with the aggressive headlights of the SF90.

The rear of the SF100 shows a large rear grille with two massive exhaust tips, giving the car an aggressive look reminiscent of Ferrari's Le Mans race cars and the LaFerrari, which needed these grilles for cooling. The taillights will be an upgrade from the small rear lights on the SF90, featuring LED lighting. The rear wing will act as a buttress, similar to many modern Ferrari models, to evenly distribute air across the rear end. The sunken engine bay allows for a larger rear window and better aerodynamics to reduce drag.

The sunken engine design also makes the car ready for a redesign as a spider model, in line with Ferrari's tradition of developing drop-top supercars.