By SEMA News Editors

SCCA and PRI Join Forces to Expand Motorsports Access to All

The Sports Car Club of America (SCCA) and PRI have announced a new partnership at the 2024 PRI Show aimed at driving the growth of United States motorsports. This collaboration will provide both PRI and SCCA members with benefits from each organization, fostering greater opportunities within the motorsports community.

Through this partnership, SCCA members who join PRI as an individual member will receive an exclusive membership rate, with a portion of their PRI annual membership supporting the SCCA Scholarship Fund. Additionally, SCCA members will enjoy a 20% savings on business memberships to PRI. With their PRI membership, SCCA members will gain access to a variety of exclusive offers from PRI's membership partners.

This partnership also aligns SCCA with the SEMA-PRI Regulatory and Legislative Advocacy efforts, as well as offering PRI presence at one or more of SCCA's National Championship events. SCCA, meanwhile, will exhibit at the 2025 PRI Show.

This announcement comes just one day after SCCA President and CEO Mike Cobb and IMSA President John Doonan took part in a PRI-hosted session entitled "Attracting and Training the Next Generation of Motorsports Leaders" in the T.O.P.S. HQ (Tracks, Operators, Promotors and Sanctioning Bodies Headquarters) during the 2024 PRI Show in Indianapolis, Indiana.

"The partnership between PRI and SCCA is a natural one, especially considering that both organizations have the same goal of accelerating grassroots motorsports in the United States," said Cobb. "Thanks to this partnership, SCCA members will have access to PRI's resources, which include not only discount programs and access to a broad array of potential supplier partners but also to the latest industry news that is relevant to the hobby they hold so dear."

As part of this partnership, SCCA and PRI members will see relevant content from the other organization appear on their websites and in their e-newsletters. PRI members will also have the opportunity to join and participate in thousands of SCCA events each year.

"This partnership with the SCCA marks a significant step forward in uniting and strengthening the motorsports community," said PRI President Michael Good. "By combining the strengths of PRI and SCCA, we're creating new opportunities for enthusiasts, professionals, and businesses to grow and thrive in the U.S. motorsports landscape. Together, we're fueling the future of racing."

The announcement was made at the 2024 PRI Show in downtown Indianapolis. Relive the event on the PRI website here.
 

Announced at 2024 PRI Show: 'PRI Magazine' Now Available on Your Mobile Device

PRI has announced that, for the first time ever, PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to Champion-level PRI members, the publication is now available digitally across the globe. Whether you're an industry member staying on top of trends or a racing enthusiast interested in learning more about the industry, the digital magazine is available in current and past issues.

Read more and claim your free subscription here.

Read more racing industry news on performanceracing.com/industry-news. 

By SEMA News Editors

Hearst Magazines Acquires MotorTrend Group

Hearst Magazines has acquired the MotorTrend Group, a Warner Bros. Discovery Business, which is comprised of MotorTrend and a portfolio of automotive digital, direct-to-consumer, social, print and live-event brands.

MotorTrend Group brands acquired in the deal include MotorTrend, HOT ROD, Roadkill, Automobile and more, as well as experiences like HOT ROD Drag Week, Roadkill Nights and the Japanese Automotive Invitational at Pebble Beach.

Terms of the acquisition were not disclosed.

The MotorTrend brands will continue to operate out of offices in El Segundo, California, and Detroit, Michigan.

Hearst Autos brands include Car and Driver and Road & Track.

For more information, visit hearst.com.

By SEMA News Editors

Newly surfaced images of the BMW Neue Klasse sedan echo recent comments from BMW Group Design Director Adrian van Hooydonk, signaling that the company's upcoming Neue Klasse electric vehicles (EVs) will influence the company's entire lineup, including internal combustion engine (ICE) vehicles.

"The big push with EVs--the technologies and design language--will extend across our entire product portfolio, including combustion vehicles," van Hooydonk said. "For customers, it will be seamless—they'll get modern BMWs and can choose their preferred drivetrain."

Van Hooydonk's comments align with new images of the Neue Klasse sedan in both ICE and all-electric variants. The ICE version is likely to retain the 3-Series name, while the electric model may carry the i3 badge. Both vehicles are slated to hit U.S. showrooms in 2026.

The spy shots reveal early prototypes that echo elements of the Vision Neue Klasse concept. However, noticeable differences from the concept include more restrained proportions and subtle design updates. Both ICE and EV models share key design cues, such as integrated one-piece headlights, seen previously on prototypes of the upcoming iX3 and X5 models. The signature kidney grille remains concealed. Notably, the hood design has evolved, with a sweeping beam now separating it from the headlights, according to the new images. Temporary rear lights, positioned high and extending into the trunk lid, also appear in these early images.

While the new images don't confirm the signature Hofmeister kink in the rear window design, both prototypes showcase colored brake calipers, hinting at sportier and more dynamic chassis setups.

The Neue Klasse sedan will debut in late spring 2026 and go on sale in fall 2026 as a '27 model. The ICE-powered 3-Series is expected to offer the same engine lineup as the current model. Meanwhile, the all-electric i3 will launch with a base version featuring 300 hp and a next-generation 800V battery system capable of delivering up to 621 miles of range on a single charge, sources said.

By SEMA News Editors

Following a successful measuring session for the '25 Toyota 4Runner, the SEMA Garage engineering team collected a significant amount of valuable 3D scan data across the multiple trim levels. This data is actively being uploaded into our Tech Transfer program, ranging from exterior, underbody, suspension and interior.

Interested in accessing this data? Visit semagarage.com/techtransfer or contact productdevelopment@sema.org.

By SEMA News Editors

Relive the passion, innovation and energy of the entire SEMA Show week, November 5-8, 2024, in Las Vegas. See what made this year's SEMA Show the biggest and best yet with more than 160,000 attendees, 2,400 exhibitors, 1,600-plus new products, heart-pounding activations and more!

By SEMA News Editors

SEMA and PRI's Government Affairs team, based in Washington, D.C., recently met with Drag Illustrated to share upcoming plans to support the motorsports industry, specifically maintaining fair innovation in drag racing.

Discover how SEMA and PRI, through programs like the SEMA Action Network (SAN), work year-round and around the clock to uphold the automotive aftermarket and racing industries. In addition, learn about racing-specific initiatives designed to grow motorsports, like the tax policy designed for small businesses and race track owners called the "Motorsports Fairness and Permanency Act." 

Read the article on the Drag Illustrated website here.

For more information or to join SAN, visit semasan.com.

By SEMA News Editors

SEMA and PRI's Government Affairs team, based in Washington, D.C., recently met with Drag Illustrated to share upcoming plans to support the motorsports industry, specifically maintaining fair innovation in drag racing.

Discover how SEMA and PRI, through programs like the SEMA Action Network (SAN), work year-round and around the clock to uphold the automotive aftermarket and racing industries. In addition, learn about racing-specific initiatives designed to grow motorsports, like the tax policy designed for small businesses and race track owners called the "Motorsports Fairness and Permanency Act." 

Read the article on the Drag Illustrated website here.

For more information or to join SAN, visit semasan.com.

By SEMA News Editors

SEMA and PRI's Government Affairs team, based in Washington, D.C., recently met with Drag Illustrated to share upcoming plans to support the motorsports industry, specifically maintaining fair innovation in drag racing.

Discover how SEMA and PRI, through programs like the SEMA Action Network (SAN), work year-round and around the clock to uphold the automotive aftermarket and racing industries. In addition, learn about racing-specific initiatives designed to grow motorsports, like the tax policy designed for small businesses and race track owners called the "Motorsports Fairness and Permanency Act." 

Read the article on the Drag Illustrated website here.

For more information or to join SAN, visit semasan.com.

By SEMA News Editors

The 2024 PRI Show opened its doors today at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis. Running from December 12-14, 2024, the event brings the entire racing community together to celebrate and shape the future of motorsports.

"The PRI Show is more than an event--it's where the entire racing industry comes together to connect, innovate, and drive the future forward," said PRI President Michael Good. "From the latest technologies on display to the valuable insights shared in our education sessions, this year's Show reflects the strength and resilience of motorsports. We're thrilled to see so many new and returning exhibitors and attendees joining us in Indianapolis."

The 2024 PRI Show is the largest trade show by footprint in the state of Indiana, filling the entire Indiana Convention Center and Lucas Oil Stadium, boasting 1,000-plus exhibitors--including 161 first-time exhibitors--showcasing cutting-edge products and services that drive the motorsports industry forward. Attendees will have the opportunity to explore 199 featured products, 27 showcase vehicles and participate in 12 in-depth education sessions, 28 T.O.P.S. sessions and 34 exhibitor sessions covering topics essential to business and performance in the racing world.

For more on the 2024 PRI Show, or to register to attend, read the full announcement at performanceracing.com.

Got racing industry news? Releasing a new product? Contact editors@performanceracing.com. Read more racing industry news on performanceracing.com/industry-news. 

By the SEMA Businesswomen's Network

The SEMA Businesswomen's Network (SBN) Gear-Up Girl Lunch will take place at the 2024 PRI Show on Friday, December 13, from 11:45 a.m.-1:00 p.m. EST in Room 243.

All female PRI Show attendees are invited to attend the event to network with female students pursuing careers in the motorsports industry. Reserved only for women, this fun and dynamic event serves as a networking opportunity for professionals to give back and share advice with today's female youth.

RSVP here.