Thu, 04/04/2024 - 08:16

By SEMA News Editors

Porsche plans to launch a new electric SUV, likely named K1, in 2027, and SEMA News sources in Germany recently caught an early look at a prototype.

According to sources, the K1 will have a coupe-like design, strong performance and automated driving features to compete with the Mercedes-Benz EQS SUV and the BMW iX. The K1 will be Porsche's most unique production car yet, with a length exceeding 16 ft. and a blend of sedan and crossover features, insiders said. 

Porsche K1 Electric SUV

Porsche CEO Oliver Blume described it as a sporty SUV with a typical Porsche look and advanced technology. Once released, the K1 will be Porsche's sixth EV, following the Taycan, a new electric Macan, and electric Boxster and Cayman models. Porsche aims to have more than 80% electric vehicles by 2030.

The K1 will feature a unique silhouette, air suspension and off-road capabilities, sources said, and will be the first car on Porsche's SSP Sport platform, offering more performance than the PPE architecture. The K1 is expected to have an advanced electrical system, oil cooling for its motors and a battery pack with more than 100-kWh capacity and an estimated range of more than 425 mi. Chassis tech includes four-wheel steering and an electronic differential for better handling. Inside, it will focus on spaciousness with a low cabin floor and rear footwells similar to the Taycan. Production will be in Leipzig, Germany, alongside the electric Macan.

Thu, 04/04/2024 - 07:48

IMS Test

By SEMA News Editors

SEMA and PRI Associate Editor A.J. Hecht attended the NTT INDYCAR SERIES test at the Indianapolis Motor Speedway (IMS) ahead of next month's Sonsio Grand Prix. In addition to fine-tuning setups for the IMS Road Course, multiple teams and drivers had an opportunity to test INDYCAR's new hybrid assist unit, which will make its competitive debut later this year.

While gathering photos and videos to share on PRI's social media pages, Hecht took in some of the sights and sounds from a busy day at the speedway. Read some of his thoughts below: 

IMS Test

As someone who first set foot inside the speedway more than 20 years ago, this was not only my first time at the track as a member of the media, but my first time on an active pit lane. Even with just six cars on track, it was anything but calm for the small number of teams taking their first laps with the hybrid unit. Ironically, the only downtime for each team seemed to be when their car was on track.

The moment someone came to a stop in their pit box, the crew would swarm the car with fans, air hoses, umbrellas, screwdrivers, tape, and a plethora of other tools. In the blink of an eye, they'd remove the rear wing assembly, cast aside the engine cover, and get to work. Up close, it's clear that these mechanics and engineers are among the best at what they do.

IMS Test

Another thing that struck me while wandering the mostly empty facility was how truly massive it is. IMS has always felt huge, of course, but never as big as it did when I walked from the north end of pit lane, near the end of the Tower Terrace, all the way to the Pagoda. Normally when I'm at the speedway, I'm there with more than 300,000 other race fans. On my stroll back from turn one of the road course, I didn't see a soul. Well, aside from Sting Ray Robb, Romain Grosjean and Tom Blomqvist, who all blew by me down the frontstretch at nearly 200 mph. 

As for the productivity of the test, you wouldn't know that some of the teams were taking their first laps with the new hybrid technology onboard. Everything seemed to be business-as-usual and issues--if there were any--were minimal. From my perspective, that says a lot about the level of preparation from not only the teams but also the series and suppliers that are providing the components for this important new equipment.

IMS Test
Thu, 04/04/2024 - 06:42

ETTN Webinar Alternative Fuels

By Ashley Reyes

The automotive industry is experiencing a period of unprecedented change, driven by many factors shaping the future of mobility. As most publicity on low- and zero-emissions vehicles focuses on battery electric solutions, this session will dive into the promise of near-zero and zero-emissions technologies for internal combustion engines (ICE).

During the SEMA webinar, "Alternative Fuels and Technologies for Sustainable ICE" on Tuesday, April 23 at 1:00 p.m. PDT, Ricardo Chief Engineer Tobi Burek will discuss alternative fuels and technologies for sustainable ICE, including hydrogen and other clean fuels.

Attendees will learn about:

  • Multiple solutions to reduce greenhouse gas emissions.
  • Life-cycle analysis and "zero-emissions vehicles."
  • Hydrogen combustion engine technologies.
  • Pros and cons of hydrogen ICEs.
  • Hybrid ICEs technologies.
  • Pros and cons of hybrid ICEs.

A Q&A will follow the presentation, connecting attendees with Burek live. Register today! 

Thu, 04/04/2024 - 06:30
PRO Member Spotlight Nakita McGinnis

By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) has named Nakita McGinnis, owner of SquatchCustom, as the council's newest spotlight volunteer. Get to know McGinnis and her passion for restyling in her interview with SEMA News below. 

SEMA News: What inspired you to pursue a career in restyling?  

Nakita McGinnis: It was something that I stumbled into as I started making decals. As I started to make emblem overlays it became more of something to help owners and other restylers and was something that can be unique and custom to the individual. 

SN: Why did you decide to volunteer for PRO?  

NM: I provided products for the Subaru Crosstrek that was in the PRO Cup Challenge, and I knew that the organization was something that can help me reach even more restylers and customers. I know that this will impact my business and get it out to more eyes and individuals. 

SN: What advice do you have for someone pursuing a career in the automotive aftermarket?  

NM: Research the market and what is out there. Just because there is a similar company doesn't mean that you can't do yours and make it special to you and your potential customers. 

SN: What is your dream vehicle?  

NM: My dream vehicle is probably so different than everyone else. I would say that I don't have one, but three. The first would be a Subaru Outback. The year isn't too specific, just basically the newest one. This is due to all of their safety features, which I have regrettably personally tested, that I know will protect myself, my husband and my two daughters.  

The second would be a '97-'99 Jeep Cherokee XJ. It would need to be restyled with a lift, bigger wheels and tires, rock sliders, and front and back bumper guards. This is so that my family can take off to the mountains, get to faraway places, and explore nature and what is out there for us.  

Lastly, would be a '06 Mitsubishi Lancer Evolution, or "Evo," as it is more commonly known, in the color of electric blue pearl. This would need to have the motor built up to push the most amount of boost so that it can hit the racetrack and go as fast as possible.  

SN: What is the best advice you have ever received?  

NM: No matter what, do what you love. If you love it then you will put more into it and the possibilities are endless. 

SN: What keeps you in the industry?  

NM: The support of fellow restylers and customers is what keeps me in the industry. 

SN: Where can you be found on a Saturday?  

NM: Hanging out with my daughters, watching movies, playing games or doing crafts. 

Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO's social media, SEMA News and future PRO-member updates. 

Tue, 04/02/2024 - 13:47

By Ashley Reyes

SEMA council and network select committee volunteers play a vital role in advancing the automotive specialty-equipment market as they work alongside SEMA staff to create valuable programs, events and education opportunities that propel the industry forward and lead SEMA's nine specialized market communities to success. (Applications to volunteer on a SEMA council or network select committee are open at sema.org/volunteer). 

SEMA Council and Network Select Committee

(left to right) Kirstin Backes of COBB Tuning, Rob Simons of Automotive Consulting Services and Hannah Coulter Neal of Automotion Customs share their experience as SEMA council and network select committee volunteers, including their impact and how industry members can make a difference, too. 

SEMA News has interviewed new and experienced volunteers to share their experience with the association, including their impact and how industry members--like you!--can make a difference, too. 

SEMA News: Can you share a memorable success story from your time volunteering with the Association?

Kirstin Backes (COBB Tuning): My first win came when I was with the Future Leaders Network (FLN), called the Young Executives Network (YEN) back in our day. I proposed a new event--an in-person Lunch and Learn at the SEMA headquarters in Diamond Bar--that focused on growing the skillset of our members. This event focused on digital marketing with the help of a professional digital marketing coach.

From the ideation to the final product, we drove the event to success with incredible attendance. Our members got the chance to have lunch with other aftermarket professionals and grow their network, too.

Rob Simons (Automotive Consulting Services): When I was chair-elect of the Emerging Trends & Technology Network (ETTN), the select committee commissioned a study to gauge the potential of engaging college students in the Society of Automotive Engineers (SAE) competition programs to come work in the aftermarket. That led us to partner with SAE to create the ETTN/SAE career fair program that connects future engineers with industry professionals and aftermarket companies. The event took place for the third time this year at both SEMA Garages, and we had 316 students from 36 schools participate! 

Hannah Coulter Neal (Automotion Customs): I remember attending a Professional Restylers Organization (PRO) restyler sales and installer training, and Josh Poulson (PRO chair) telling me "Your team has been accepted into the PRO Cup Challenge"--SEMA's competition for automotive restylers. Not only was that one of the most exciting feelings I ever had, but participating in the challenge was a dream! The accomplishment of having a car in the SEMA Show, and eventually winning the competition for our accessory package for the '22 Toyota Rav4 XLE is something I will never forget. 

SN: How has volunteering with SEMA contributed to your personal or professional growth? 

Backes: The impact of volunteering with the councils and networks is stamped all over my career. I've gotten jobs and moved across the country because of the connections and networks that I've made through my volunteering. I've made real friendships that have changed my life beyond measure, and certainly beyond professional impact.   

Simons: The contacts I've made and the network I've developed within the SEMA community has benefitted me in many ways. This includes accessing professional resources to help get my job done, career resources to help build my business, and life-long friendships. 

Coulter Neal: When I started at the company, I felt like it was us against the world and I very much had a "figure-it-out" mindset. Now, being a part of the PRO select committee, I've had the opportunity to connect and find people all across the country who are willing to help or just chat about situations that most of the world outside of our industry would not understand. 

For example, before joining SEMA PRO, I only knew a select few salespeople. I wanted to do some awesome Katzkin interior in the Rav4 we were putting in the PRO Cup Challenge. I did a quick search of PRO members and found that Ron Leslie was an active member. After a quick phone call, I was in contact with the lead designer of Katzkin, who was helping me with colors, designs, logos and everything else. It was such an awesome experience to see how willing everyone was to help me.

SN: Would you recommend volunteering on a select committee to others and why?  

Backes: I would always recommend industry volunteerism, specifically within a select committee that fits your goals, your life, and your job (or the job you want). It's as time-intensive as you choose to make it, and as an invested member, the connections you will make will grow not just your business, but the aftermarket as a whole, and have the power to change your life.  

Simons: Absolutely, 100%. Success in business is predicated on having a powerful network that you can leverage to help you succeed. There is no better way to build that network within your industry than through SEMA volunteerism.

Coulter Neal: Volunteering has given me the opportunity to learn something new every day and has given me a family in the industry. Every time I am in a meeting or with this group of people, I come back to the shop with new ideas that need to be implemented into our business model. It's also a great way to help propel the industry forward and give back to the industry that has given us all so much. 


Applications to volunteer on a SEMA council and network select committee close Friday, April 19. Learn more and apply at sema.org/volunteer

Tue, 04/02/2024 - 13:20

Exhibitor Summit SEMA Show

By SEMA News Editors

Registration is open for this year's SEMA Show Exhibitor Summit, July 24-25, Las Vegas, West Hall of the Las Vegas Convention Center. The valuable two-day event is organized by SEMA Show management for returning and new exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas. Registration is available online for up to two (2) company representatives who want to take advantage of this complimentary program. SEMA will provide housing and several meals during the event.

2024 SEMA Show Exhibitor Summit
(Complimentary for all 2024 exhibitors; hotel and several meals provided by SEMA.)
July 24-25, 2024
West Hall Las Vegas Convention Center
Las Vegas, Nevada

Register here.

The road to the SEMA Show begins with the Exhibitor Summit, the education-packed program featuring everything a company needs, whether as a first-timer or a longtime Show veteran, to deliver the best ROI from their SEMA Show experience. 

This year's Summit, now in the Las Vegas Convention Center's West Hall, will feature new-for-2024 business-boosting information straight from the people responsible for the industry-topping automotive specialty-equipment trade show.

"Every year, the Summit provides something new for exhibitors. Our team combs through research and data from prior years to deliver the practical and proven advice, like strategies to attract people to your booth while saving money," said Andy Tompkins, SEMA trade show director. "All you need to do is register and show up to Vegas, and we'll take care of the rest. Spaces tend to fill up quickly, so secure your spot today!"

The SEMA Show Exhibitor Summit is the best way to learn how to:

  • Take advantage of SEMA value-added programs.
  • Use proven strategies to attract buyers to your booth.
  • Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
  • Work one-on-one with Show experts to maximize your ROI.
  • Learn to plan appropriately and budget expenses.
  • Explore promotional opportunities through sponsorships and other methods.

Register for the 2024 SEMA Show Exhibitor Summit here. For more information, visit semashow.com/exhibitor-summitNote: You are only officially registered once you receive a confirmation email from the SEMA Show staff.


Exhibitors: Submit your ESRA application online today (more exhibitor resources here). And, hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration opens on Monday, April 29.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

Tue, 04/02/2024 - 11:53

SEMA Show Hotels Ceasars Palace

By SEMA News Editors

Hotel reservations for the 2024 SEMA Show--November 5-8, Las Vegas--are now open online here. Show organizers have negotiated the lowest possible nightly rates at the best hotels in the area, only available through SEMA's official hotel provider, onPeak.

"We're seeing increased interest in the SEMA Show; rooms are filling up more quickly than last year, and some properties have limited inventories, so we advise exhibitors and attendees to book their hotels safely and securely through onPeak today," said Andy Tompkins, SEMA trade show director. "Last year, Showgoers saved an average of $200 or more on their trip to SEMA at several sought-after hotels."

Booking a 2024 SEMA Show hotel through onPeak allows attendees and exhibitors to claim hotel loyalty rewards points and book their entire group online with immediate confirmation--knowing they've secured the lowest rate without needing to browse the web for hours.

Booking your hotel is just one of the first steps on the road to the 2024 SEMA Show. Attendee and media registration opens on Monday, April 29, and the SEMA Show Exhibitor Services Manual and additional exhibitor resources will go live on Monday, April 29. 

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show and SEMA Fest.

Tue, 04/02/2024 - 11:50

SEMA Garage

By Michael Imlay

SEMA Garage Detroit has received confirmation from the California Air Resources Board (CARB) that the new location is properly equipped for automotive exhaust emissions testing. A significant achievement for SEMA members, that confirmation was recently made official in a CARB-issued letter naming the Detroit Garage a Recognized Independent Emissions Lab, making it a qualified location for emissions compliance testing.

Located in Plymouth, Michigan, just outside Detroit, the facilities are part of a wider SEMA Garage program that includes the original location in Diamond Bar, California, whose emissions compliance program dates to 2015. Beyond emissions testing, both facilities offer a broad range of product-development services to association members, which can be accessed by visiting semagarage.com.

“We’re excited to receive this recognition from CARB,” said SEMA Vice President of Garage and OEM Relations Mike Mohacsi. “Now both of our Garages in Detroit and Diamond Bar are fully recognized by CARB, enabling us to serve more of our member companies throughout the country.”

Detroit Garage

The qualification broadens SEMA’s ability to serve its membership with certification-level automotive exhaust emissions testing to help design and manufacture products for legal sale in all 50 states. Testing plays a vital role in the CARB Executive Order (EO) process, particularly for products that may impact vehicle emissions. As of this announcement, there are now 24 CARB-recognized independent vehicle emissions testing labs in the United States, with just 14 of them (including SEMA’s two Garages) being equipped to serve the automotive aftermarket with light-duty tailpipe emissions testing.

However, among the latter 14 testing labs, SEMA’s two facilities are even more unique, says Ben Kaminsky, general manager of SEMA Garage Detroit and both locations’ emissions labs: “The emissions testing facilities at the SEMA Garage in Detroit and Diamond Bar focus on developing and certifying aftermarket components. We are the only two recognized labs in the country that expressly specialize in assisting aftermarket manufacturers.”

Kaminsky also emphasized the deep understanding of the regulatory process that the SEMA Garage staff brings to its work. Because staff members maintain relationships with CARB and the U.S. Environmental Protection Agency (EPA) while keeping up-to-date on regulations surrounding the Federal Clean Air Act and California Vehicle Code, they have special expertise in navigating those agencies’ changing and, at times, complex regulatory standards. This support enables manufacturers to efficiently test, develop, certify and bring their products to market more quickly and confidently.

“Our Diamond Bar Garage has done this testing work successfully for about a decade, and now the Detroit Garage expands our program’s capabilities,” Kaminsky explains. “But the real magic in the program’s sauce is the compliance element. The reason I say that is you can go to any of the 14 labs in the United States and get the testing done that you request, but the others will only do the exact tests you ask for. They don’t provide the guidance that we can provide. They mainly test for the OEMs, which deal with a completely different department of CARB in a completely different way.”

Garage Emissions
Why It Matters

Emissions compliance is a legal requirement. Under both California and federal laws, it is illegal for a company to sell performance products for street vehicles that can impact emissions. In fact, these laws extend to virtually every performance and engine product. Generally, any product that affects airflow into or out of the engine, impacts the containment or delivery of fuel, or affects the functionality of an emissions control system or device, must demonstrate emissions compliance to be considered legal for street use. This includes, but is not limited to, intake systems, exhaust components, tuning products, intercoolers, turbos and superchargers.

Unfortunately, within the aftermarket there has been a common misconception that as long as a product isn’t sold in California, it can be assumed to be “49-state legal.” Quite the contrary, the federal Clean Air Act prevents the modification of vehicles with products that impact emissions unless the product has demonstrated a “reasonable basis” for claiming emissions compliance.

For years, the surest way to demonstrate compliance with California and federal laws was to undertake CARB-specified testing for a product through an approved emissions lab. A product that passed that testing could then receive a CARB EO, basically approving it for sale and use in California. The EPA has traditionally recognized a CARB EO as reasonable-basis demonstration that a product meets federal laws as well.

But for those unfamiliar with the process, obtaining a CARB EO can be lengthy, costly and confusing--a major reason why SEMA launched its emissions compliance program in the first place. The SEMA Garage team is a dedicated, full-time staff that can shepherd members through all the various CARB EO application and testing requirements, offering communication support with CARB every step of the way, emphasized Kaminsky.

Garage Facade

“As a non-profit organization, we have very competitive rates for testing,” he said. “But more than that, our compliance department works hand in glove with our Detroit and Diamond Bar labs to make sure we’re doing the correct testing for each and every product.”

“For example, if CARB presents us with a letter of prescribed tests that we don’t think are correct or applicable, we’ll work with them to fix that. Maybe the product doesn’t need any testing at all, or maybe it needs a reduced set of tests, or a different set of tests altogether. These are the sorts of conversations we’re having--we go to the nth degree to make sure we’re providing the right services for our industry.”

In addition, the SEMA Garage has recently created a second, EPA-approved program known as SEMA Certified--Emissions, which satisfies the EPA’s “reasonable basis” criteria apart from a CARB EO. This makes a “SEMA Certified” product legal for sale in 49 states. The program is unique to SEMA.

“There may be circumstances where pursuing a CARB EO isn’t the best path for a company or a given product,” explained Peter Treydte, SEMA director of emissions compliance. “Since the EPA does not offer a program like CARB to demonstrate compliance, we’ve stepped into that gap. Our program meets the requirements of the EPA’s tampering policy. Following this path, a company receives documentation that’s very similar to a CARB EO that meets the EPA’s Tampering Policy requirements for 49-state legality.”

One of the main advantages of the SEMA Certified--Emissions program is that a certified brand can begin selling into states other than California while it awaits a CARB EO, which can sometimes take longer to achieve. Plus, because much or all of the testing involved is similar to CARB requirements, a company can get a jump on the EO process as well.

Garage Bronco
Enforcement Actions

There was good reason to create such a program. Several years back the EPA stepped up clean-air enforcement actions, putting the performance aftermarket in its crosshairs. Businesses unable to show compliance risked devastating fines that could shutter their operations.

“The EPA maintains a compliance initiatives list in which they identify priority industries where they plan to focus their energies,” Treydte explained. “Five to seven years ago, our industry was specifically identified as a target for their compliance initiatives. That’s not the sort of attention you’d want, although I think it’s important to note that SEMA has always stressed and encouraged compliance.”

“SEMA’s Government Affairs office, myself and others on our compliance team put a lot of effort into developing the SEMA Certified--Emissions program and expanding our SEMA Garage services to meet the needs of members facing that kind of enforcement. And it has really helped. The EPA recently recognized SEMA’s leadership in this, and our industry’s efforts to be compliant, and has since removed our industry from their compliance initiative list.”

“SEMA has said we’re going to continue helping our industry, and we’re putting our money where our mouth is,” added Kaminsky. “We had the Diamond Bar Garage, and then we went and minted another one, spending multiple millions of dollars on the latest and greatest emissions equipment. Whether you’re on the East Coast, the West Coast, or anywhere in between, we want to make sure that your time to market is optimal.”

“AVL, a main supplier of our testing systems, is a SEMA member just around the corner from us in Detroit. We use their latest, state-of-the-art, OE-level equipment. In fact, some of the OEMs perform tests in our Garage. So our members have access to the same or similar equipment used by them.”

Most importantly, Kaminsky said, the two Garages demonstrate that SEMA and the industry are acting responsibly. “We’re being good stewards of the environment, and we intend to continue that. I think the message is clear that SEMA’s Board of Directors and leadership are committed to helping our industry continue doing what they do. Our team and our staff in D.C. have sent that message loud and clear to Washington, the EPA and CARB, and we mean what we say and are acting as good citizens,” he emphasized.

In fact, CARB’s recognition of the Detroit Garage coincides with a noteworthy milestone: To date, SEMA has secured more than 700 CARB EOs for its members, underscoring its pivotal role in facilitating emissions compliance and regulatory approval for aftermarket products.

Garage ADAS
Building for the Future

But the Detroit Garage is about far more than emissions work. Since its opening in 2022, the location has also featured an Advanced Driver Assistance Systems (ADAS) Research Center, OEM measuring sessions, scanning services, advanced tools and equipment for product development and much more.

Plus, SEMA Garage services continue to grow. The Detroit location also houses a chassis dyno capable of range testing for battery electric vehicles (BEVs), and will soon add compliance testing equipment for motorcycle products as well.

“We’re also in communication with CARB on other compliance topics that would help our members,” said Treydte. “For example, cold-air or performance air intake systems are a popular product in our industry. Many of those products can be impacted by the hydrocarbon traps that OEMs have started to install in their intake systems.”

Such hydrocarbon traps constitute emissions devices, so aftermarket manufacturers making products for vehicles equipped with the traps are facing an emerging challenge. They either must accommodate the existing trap or provide an appropriate replacement.

“Any time that there’s the potential of removing and replacing an emissions device, CARB and the EPA are going to highly scrutinize that. I’ve spent nine years of my time at SEMA trying to forge a path forward for our members to do this, and within the last three months we have reached a point where CARB has accepted the alternative testing method that we have proposed. They actually issued an EO to one of our members who utilized the process and designed their intake system with an aftermarket hydrocarbon trap. That’s a huge breakthrough.”

And SEMA intends to help the aftermarket remain on the leading edge of these and other emerging technologies. “Building on our experiences with clean-air standards and how they impacted the industry, we want be ready for the next frontier--whatever it may be. We want to look out for our membership’s future,” concluded Kaminsky.

SEMA Garage Services: More Than Emissions Testing

Each year SEMA members introduce thousands of new cutting-edge products and accessories designed to add enjoyment to their customers’ vehicle ownership. While some have universal fitments, many have model-specific applications that require significantly more research and development. The SEMA Garages give SEMA-member businesses access to special high-tech tools and equipment and the knowledge they need to get products off the drawing board and into their customer's hands. The list includes:

  • Tech Transfer: OEM-provided CAD files to minimize or eliminate the necessity for reverse engineering.
  • Measuring Sessions: Timely measuring sessions provide hands-on access to new vehicles for designing and developing prototypes, including global vehicles popularly customized abroad but not sold in the United States (CAD files available).
  • Electrification: Assistance with EV-related product and business development.
  • Custom Scanning Services: Offering state-of-the-art FaroArm/CMM scanning systems. (Requires SEMA membership.)
  • Vehicle ADAS: Advanced driver assistance systems (ADAS) are active and passive “safety performance” technologies developed to assist drivers and automate vehicle systems. SEMA continues to research how these technologies impact vehicle modifications and other automotive dynamics and shares this research with the industry.
  • Rapid Prototyping/3D Printing: Rapid prototyping using cutting-edge technology to create a physical model of your product.
  • Training Centers: Both Garage locations include meeting spaces where member companies can host industry-related conferences, product reveals or full training sessions for their new products.
  • Installation Centers: Both Garages are equipped with centers for test-fitting product prototypes or installing components on a project vehicle.
Tue, 04/02/2024 - 10:53

By SEMA News Editors

AMSOIL
0W-16 Synthetic Motor Oil
AMSOIL

AMSOIL has added to its Signature Series Synthetic Motor Oil line. The new AMSOIL Signature Series 0W-16 100% Synthetic Motor Oil provides engine protection for a new group of vehicles, primarily Toyota and Honda applications calling for a 0W-16 viscosity. The synthetic motor oil aims to provide protection against horsepower loss and extend the life of vital components.

amsoil.com.


Releasing a new product? Contact editors@sema.org.

Tue, 04/02/2024 - 07:36

By SEMA News Editors

Porsche Motorsports Announces USAC-Sanctioned Endurance Series
Porsche Endurance Challenge

Porsche Motorsport North America is launching a new one-make championship, the Porsche Endurance Challenge North America.

Sanctioned by the Speedway, Indiana-based United States Auto Club (USAC), the four-event championship will include three 60-minute races and a single six-hour endurance race.

Each round will feature a category for the Porsche 911 GT3 Cup car and a class for the Porsche 718 Cayman GT4 RS Clubsport. Cars currently authorized to race in either the USAC-sanctioned Porsche Sprint Challenge North America by Yokohama or the Porsche Sprint Challenge USA West by Yokohama are eligible to enter the Porsche Endurance Challenge North America.

The series will begin on May 26, with a 60-minute round at the Circuit of The Americas, and conclude on November 22 with a six-hour endurance race at the Austin, Texas, facility.

For more information, visit usacracing.com or porsche.com.

Lola Cars Partners With Yamaha to Enter Formula E
Lola Formula E

Lola Cars, the revived car builder based in the United Kingdom, is returning to global motorsports by entering the ABB FIA Formula E World Championship in partnership with Yamaha Motor Company.

The company is working with Yamaha to develop and supply a powertrain to compete in the all-electric series.

Founded by Eric Broadley in 1958, Lola Cars has designed and produced nearly 5,000 race cars spanning 400 different model types. Till Bechtolsheimer, chairman of Lola Cars, purchased the brand in 2022.

For more information, visit lola-cars.co.uk.


Got racing industry news? Releasing a new product? Contact editors@performanceracing.com.