This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

SEMA News—August 2019

INDUSTRY NEWS

By Fredy Ramirez

Hunter Engineering announced a new integration partnership with Dealer-FX and its ONE Platform service experience.

Hunter Engineering Announces Inspection Integration With Dealer-FX

Hunter Engineering announced a new integration partnership with Dealer-FX and its ONE Platform service experience. A service dashboard that provides control over dealership workflow and creates a more consistent process, ONE Platform is now compatible with Hunter inspection equipment, including Quick Check Drive, Quick Check and Quick Tread systems. The integration will reportedly give dealerships the opportunity to maximize service profits through alignment, tire and balancing sales while completing customer transparency through easy-to-understand reports.

American consumers spent more than ever modifying their vehicles, pushing retail spending on specialty-equipment parts to $44.6 billion.

Specialty-Equipment Retail Sales Hit New High of $44.6 Billion

Overall, 2018 proved to be a year of strength, resilience and growth for the automotive specialty-equipment industry. American consumers spent more than ever modifying their vehicles, pushing retail spending on specialty-equipment parts to $44.6 billion. SEMA projects that growth to continue in 2019, despite ongoing trade uncertainty. To learn more about the size and shape of the specialty-equipment market, download the new “2019 SEMA Market Report” from the SEMA website at www.sema.org.

Some insights from the report include:

• 27% of all dollars were spent upgrading and modifying pickups.
• 59% of specialty-equipment part sales are made in-store.
• A third of accessorizers are under the age of 30.
• More than 59 million passenger vehicles changed hands in 2018.

The “2019 SEMA Market Report” provides a comprehensive look at how the products sold by association companies are purchased and installed. It also contains information on parts buyers, key industry trends and forecasts, economic indicators and insights into the vehicles currently on the road.

Battery-Biz will launch an all-new line of Red Cross-branded roadside emergency kits and related accessories.

Battery-Biz Enters Brand Licensing Agreement With American Red Cross

Battery-Biz announced that it entered into a brand licensing agreement with the American Red Cross. Battery-Biz will launch an all-new line of Red Cross-branded roadside emergency kits and related accessories. The collection starts shipping this summer.

Under the agreement, Battery-Biz will have the right to sell Red Cross-branded roadside safety kits and related products through all major retail channels in the United States. First-aid components of Battery-Biz’ roadside emergency kits will be held to exacting specifications that are established by a panel comprised of doctors, volunteers and emergency preparedness experts who are appointed by the Red Cross. The initial assortment will include eight SKUs ranging in MSRP from $9.99 to $49.99. More product-specific details will be disclosed closer to the official launch this summer.

SEMA’s Young Executives Network partnered with the Alex Xydias Center for Automotive Arts to build a new Honda Talon UTV.

Young Executives Network Forms UTV Build Partnership With Alex Xydias Center for Automotive Arts

SEMA’s Young Executives Network (YEN) officially announced a UTV build partnership with the Alex Xydias Center for Automotive Arts (AXC). YEN leadership and SEMA staff met with AXC instructor Barney Harris and founder of the program Brian Suggs during a mock measuring session on the brand-new Honda Talon UTV build at the AXC garage in Pomona, California. Students and the instructor gave a tour of their workshop, where every tool was in its place, floors were clean and fun projects awaited the students.

The faculty and administration work hard to create a challenging atmosphere that will prepare students for futures in the automotive industry, but the influence goes beyond the hands-on work in the garage. Students are expected to successfully complete “prework” aimed to instill responsibility, punctuality and team building before starting work in the garage.

For updates, visit www.sema.org/utv-build.

David Freiburger joins us to talk about some of the current projects he has been working on and updates us on the joint venture with Velocity and the Motor Trend Group.

David Freiburger joins us to talk about some of the current projects he has been working on and updates us on the joint venture with Velocity and the Motor Trend Group.

By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Edelbrock E-Force Supercharger Edelbrock announces the release of its E-Force Superchargers. The supercharger is engineered to deliver maximum low-end torque and power boost while still providing excellent drivability. Available for both LS and LT1 engines, the supercharger is designed to allow for easy installation with minimal modifications. 888-799-1135 www.edelbrock.com PN: 15400
Mishimoto Subaru WRX Intercooler Mishimoto announces the release of its Top Mount Intercooler for ’15–’19 Subaru WRX. The intercooler is designed for optimal performance on vehicles using up to Stage Two tuning. The bar-and-plate core design is engineered for maximum cooling and minimal pressure drop. The intercooler is engineered to increase flow by 12%, core volume by 76%, and external fin surface area by 81%. 877-466-4744 www.mishimoto.com PN: MMTMIC-WRX-15X
MSD Atomic Billet Fuel Rails Holley announces the release of MSD Atomic Billet Fuel Rails for LS1/2/6, LS7, and LT1 engines. Developed specifically for MSD AirForce Manifolds, they're available in two versions—just the fuel rails themselves or in comprehensive kits with the rails, fuel fittings, O-ring fittings, mounting brackets, and all the hardware to plumb the system. MSD Atomic Billet Fuel Rails feature a black-anodized/bright-dip finish with laser-etched logos and a 5/8-in. fuel passage with the flow capacity to fuel high-horsepower applications. 866-464-6553 www.holley.com PN: 2721
Diesel Nitrous Kits Holley announces the release of the NOS Diesel Nitrous Kits. The kits are designed to add up to 75 hp. Available in kits with or without a mini two-stage controller and engineered to be compatible with Duramax, Power Stroke, and Cummins engines, they work with both stock and modified applications. The kits come complete with a 15-lb. nitrous bottle, bottle brackets, and a nitrous solenoid, feed line, all the electrical wiring, and detailed instructions. 866-464-6553 www.holley.com PN: 02521NOS
TI Automotive Brushless In-Tank Fuel Pump Kit Part TI Automotive introduces brushless an in-tank fuel pump kit. The kit is engineered support up to 1000hp applications. The kit includes TI Automotive’s in-tank brushless screw pump and a stand-alone pump controller with simple power and ground connectivity designed to provide optimal output of the in-tank screw pump. It also includes an inlet filter, wiring harness, instruction sheet, and wiring diagram to assist with user installation. 248-296-8000 www.tiautomotive.com PN: BKS1000
Edelbrock LS Series Coil Covers Satin Finish Edelbrock announces the release of LS Series Coil Covers. The coil covers are designed to eliminate the stock mounting brackets on transplanted LS1 engines by way of fitting coils directly to the underside of the Edelbrock cover. They are intended to create a clean under hood custom appearance and will not fit stock vehicle. 888-799-1135 www.edelbrock.com PN 4118805-388-1188

By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Edelbrock E-Force Supercharger Edelbrock announces the release of its E-Force Superchargers. The supercharger is engineered to deliver maximum low-end torque and power boost while still providing excellent drivability. Available for both LS and LT1 engines, the supercharger is designed to allow for easy installation with minimal modifications. 888-799-1135 www.edelbrock.com PN: 15400
Mishimoto Subaru WRX Intercooler Mishimoto announces the release of its Top Mount Intercooler for ’15–’19 Subaru WRX. The intercooler is designed for optimal performance on vehicles using up to Stage Two tuning. The bar-and-plate core design is engineered for maximum cooling and minimal pressure drop. The intercooler is engineered to increase flow by 12%, core volume by 76%, and external fin surface area by 81%. 877-466-4744 www.mishimoto.com PN: MMTMIC-WRX-15X
MSD Atomic Billet Fuel Rails Holley announces the release of MSD Atomic Billet Fuel Rails for LS1/2/6, LS7, and LT1 engines. Developed specifically for MSD AirForce Manifolds, they're available in two versions—just the fuel rails themselves or in comprehensive kits with the rails, fuel fittings, O-ring fittings, mounting brackets, and all the hardware to plumb the system. MSD Atomic Billet Fuel Rails feature a black-anodized/bright-dip finish with laser-etched logos and a 5/8-in. fuel passage with the flow capacity to fuel high-horsepower applications. 866-464-6553 www.holley.com PN: 2721
Diesel Nitrous Kits Holley announces the release of the NOS Diesel Nitrous Kits. The kits are designed to add up to 75 hp. Available in kits with or without a mini two-stage controller and engineered to be compatible with Duramax, Power Stroke, and Cummins engines, they work with both stock and modified applications. The kits come complete with a 15-lb. nitrous bottle, bottle brackets, and a nitrous solenoid, feed line, all the electrical wiring, and detailed instructions. 866-464-6553 www.holley.com PN: 02521NOS
TI Automotive Brushless In-Tank Fuel Pump Kit Part TI Automotive introduces brushless an in-tank fuel pump kit. The kit is engineered support up to 1000hp applications. The kit includes TI Automotive’s in-tank brushless screw pump and a stand-alone pump controller with simple power and ground connectivity designed to provide optimal output of the in-tank screw pump. It also includes an inlet filter, wiring harness, instruction sheet, and wiring diagram to assist with user installation. 248-296-8000 www.tiautomotive.com PN: BKS1000
Edelbrock LS Series Coil Covers Satin Finish Edelbrock announces the release of LS Series Coil Covers. The coil covers are designed to eliminate the stock mounting brackets on transplanted LS1 engines by way of fitting coils directly to the underside of the Edelbrock cover. They are intended to create a clean under hood custom appearance and will not fit stock vehicle. 888-799-1135 www.edelbrock.com PN 4118805-388-1188

By Jason Catullo

SEMA’s Show publications are ideal for promoting Show plans and new products, while creating more outreach opportunities for business.

From now until the opening of the 2019 SEMA Show, exhibitors are encouraged to highlight their Show plans through SEMA’s Online Media Center. Announcements about new product releases, celebrity appearances, demonstrations and unique booth attractions are just some examples of what companies submit. As the database of information grows, it serves as a beneficial, one-stop resource for buyers and media leading up to the Show. There is no cost to upload press releases and related images.

An additional benefit of using the Online Media Center is that many of the releases and announcements are used in SEMA Show publications, both electronic and print materials, prior to and during the Show. SEMA’s Show publications are ideal for promoting Show plans and new products, while creating more outreach opportunities for business. 

There are three content types that are relevant for both the October and November issues of SEMA News and the four-issue SEMA Show Daily: new product announcements, Show-related activities and custom-vehicle premieres.

SEMA Show Daily

There are four issues of the SEMA Show Daily, three of which are distributed at the Show on Tuesday, Wednesday and Thursday.

• The first issue has a circulation of 40,000 and mails October 1, providing a sneak peek of the SEMA Show’s major attractions and can’t-miss features. The deadline for the first issue is August 3.
• Show Daily #2 will be distributed Tuesday, November 5—the first day of the 2019 SEMA Show. It has a circulation of 10,000 and will be distributed at the Las Vegas Convention Center. The deadline is September 10.
• Show Daily #3 and #4 also have a circulation of 10,000 each. They will be distributed Wednesday, November 6, and Thursday, November 7. The deadline for both issues is October 5.

SEMA News Magazine

October SEMA News
Commonly known as the “pre-Show” issue, the October issue features a dedicated section previewing the products to be unveiled during the Show. The deadline for submissions is August 10.

November SEMA News
As the “Show” issue, November includes a preview of some of the world’s most impressive, innovative project vehicles and rare builds, as well as a Show map, schedule of celebrity appearances, Show educational seminars schedule and more. The deadline for submissions is September 8. The issue also contains a sneak peek of several vehicles that are taking part in the 2019 SEMA Battle of the Builders competition. More information is available at www.SEMAShow.com/botb.

The November issue of SEMA News and all issues of Show Daily feature press releases regarding celebrity appearances and related Show activities. Exhibitors should closely monitor editorial deadlines to finalize their Show promotions. To submit a release for consideration, upload it directly to the Online Media Center.

Editorial content is chosen on a first-come, first-served basis. Therefore, once you do have a release and image ready, submit it, even if it is after the deadline. Journalists from around the world access this library for potential stories. When additional space becomes available, SEMA’s editorial team will continue to utilize the Online Media Center for new stories.

In terms of releases, oftentimes there is only space for 100–200 words. Our editorial team will shorten a longer release given space constraints. When it comes to images, the art department is looking for high-resolution images. That means 300 dpi and in one of the following file types—JPG, EPS or TIF. It is also perfectly acceptable to submit renderings of new products or a picture of a car while it’s still being built.

Key contacts for SEMA’s Online Media Center and SEMA’s editorial department:

Della Domingo
Public Relations Director
dellad@sema.org

John Stewart
Vice President/Editorial Director
johns@sema.org

By Jason Catullo

SEMA’s Show publications are ideal for promoting Show plans and new products, while creating more outreach opportunities for business.

From now until the opening of the 2019 SEMA Show, exhibitors are encouraged to highlight their Show plans through SEMA’s Online Media Center. Announcements about new product releases, celebrity appearances, demonstrations and unique booth attractions are just some examples of what companies submit. As the database of information grows, it serves as a beneficial, one-stop resource for buyers and media leading up to the Show. There is no cost to upload press releases and related images.

An additional benefit of using the Online Media Center is that many of the releases and announcements are used in SEMA Show publications, both electronic and print materials, prior to and during the Show. SEMA’s Show publications are ideal for promoting Show plans and new products, while creating more outreach opportunities for business. 

There are three content types that are relevant for both the October and November issues of SEMA News and the four-issue SEMA Show Daily: new product announcements, Show-related activities and custom-vehicle premieres.

SEMA Show Daily

There are four issues of the SEMA Show Daily, three of which are distributed at the Show on Tuesday, Wednesday and Thursday.

• The first issue has a circulation of 40,000 and mails October 1, providing a sneak peek of the SEMA Show’s major attractions and can’t-miss features. The deadline for the first issue is August 3.
• Show Daily #2 will be distributed Tuesday, November 5—the first day of the 2019 SEMA Show. It has a circulation of 10,000 and will be distributed at the Las Vegas Convention Center. The deadline is September 10.
• Show Daily #3 and #4 also have a circulation of 10,000 each. They will be distributed Wednesday, November 6, and Thursday, November 7. The deadline for both issues is October 5.

SEMA News Magazine

October SEMA News
Commonly known as the “pre-Show” issue, the October issue features a dedicated section previewing the products to be unveiled during the Show. The deadline for submissions is August 10.

November SEMA News
As the “Show” issue, November includes a preview of some of the world’s most impressive, innovative project vehicles and rare builds, as well as a Show map, schedule of celebrity appearances, Show educational seminars schedule and more. The deadline for submissions is September 8. The issue also contains a sneak peek of several vehicles that are taking part in the 2019 SEMA Battle of the Builders competition. More information is available at www.SEMAShow.com/botb.

The November issue of SEMA News and all issues of Show Daily feature press releases regarding celebrity appearances and related Show activities. Exhibitors should closely monitor editorial deadlines to finalize their Show promotions. To submit a release for consideration, upload it directly to the Online Media Center.

Editorial content is chosen on a first-come, first-served basis. Therefore, once you do have a release and image ready, submit it, even if it is after the deadline. Journalists from around the world access this library for potential stories. When additional space becomes available, SEMA’s editorial team will continue to utilize the Online Media Center for new stories.

In terms of releases, oftentimes there is only space for 100–200 words. Our editorial team will shorten a longer release given space constraints. When it comes to images, the art department is looking for high-resolution images. That means 300 dpi and in one of the following file types—JPG, EPS or TIF. It is also perfectly acceptable to submit renderings of new products or a picture of a car while it’s still being built.

Key contacts for SEMA’s Online Media Center and SEMA’s editorial department:

Della Domingo
Public Relations Director
dellad@sema.org

John Stewart
Vice President/Editorial Director
johns@sema.org

By Jason Catullo

SEMA’s Show publications are ideal for promoting Show plans and new products, while creating more outreach opportunities for business.

From now until the opening of the 2019 SEMA Show, exhibitors are encouraged to highlight their Show plans through SEMA’s Online Media Center. Announcements about new product releases, celebrity appearances, demonstrations and unique booth attractions are just some examples of what companies submit. As the database of information grows, it serves as a beneficial, one-stop resource for buyers and media leading up to the Show. There is no cost to upload press releases and related images.

An additional benefit of using the Online Media Center is that many of the releases and announcements are used in SEMA Show publications, both electronic and print materials, prior to and during the Show. SEMA’s Show publications are ideal for promoting Show plans and new products, while creating more outreach opportunities for business. 

There are three content types that are relevant for both the October and November issues of SEMA News and the four-issue SEMA Show Daily: new product announcements, Show-related activities and custom-vehicle premieres.

SEMA Show Daily

There are four issues of the SEMA Show Daily, three of which are distributed at the Show on Tuesday, Wednesday and Thursday.

• The first issue has a circulation of 40,000 and mails October 1, providing a sneak peek of the SEMA Show’s major attractions and can’t-miss features. The deadline for the first issue is August 3.
• Show Daily #2 will be distributed Tuesday, November 5—the first day of the 2019 SEMA Show. It has a circulation of 10,000 and will be distributed at the Las Vegas Convention Center. The deadline is September 10.
• Show Daily #3 and #4 also have a circulation of 10,000 each. They will be distributed Wednesday, November 6, and Thursday, November 7. The deadline for both issues is October 5.

SEMA News Magazine

October SEMA News
Commonly known as the “pre-Show” issue, the October issue features a dedicated section previewing the products to be unveiled during the Show. The deadline for submissions is August 10.

November SEMA News
As the “Show” issue, November includes a preview of some of the world’s most impressive, innovative project vehicles and rare builds, as well as a Show map, schedule of celebrity appearances, Show educational seminars schedule and more. The deadline for submissions is September 8. The issue also contains a sneak peek of several vehicles that are taking part in the 2019 SEMA Battle of the Builders competition. More information is available at www.SEMAShow.com/botb.

The November issue of SEMA News and all issues of Show Daily feature press releases regarding celebrity appearances and related Show activities. Exhibitors should closely monitor editorial deadlines to finalize their Show promotions. To submit a release for consideration, upload it directly to the Online Media Center.

Editorial content is chosen on a first-come, first-served basis. Therefore, once you do have a release and image ready, submit it, even if it is after the deadline. Journalists from around the world access this library for potential stories. When additional space becomes available, SEMA’s editorial team will continue to utilize the Online Media Center for new stories.

In terms of releases, oftentimes there is only space for 100–200 words. Our editorial team will shorten a longer release given space constraints. When it comes to images, the art department is looking for high-resolution images. That means 300 dpi and in one of the following file types—JPG, EPS or TIF. It is also perfectly acceptable to submit renderings of new products or a picture of a car while it’s still being built.

Key contacts for SEMA’s Online Media Center and SEMA’s editorial department:

Della Domingo
Public Relations Director
dellad@sema.org

John Stewart
Vice President/Editorial Director
johns@sema.org