SEMA members have until Friday, August 2, to nominate candidates for the 2024 SEMA Council and Network Awards that honor industry professionals and businesses who have made significant contributions to their industry segments over the past year.
Winners will be announced and celebrated at the 2024 SEMA Show, highlighting the recipients' positive impact on the industry, outstanding accomplishments, or exceptional business practices.
Nomination categories include:
Automotive Restoration Market Organization (ARMO): Business of the Year, Person of the Year
Emerging Trends & Technology Network (ETTN): Engineer of the Year
Future Leaders Network (FLN): Vanguard Award, Professional of the Year Award
Hot Rod Industry Alliance (HRIA): Hall of Fame, Industry Recognition Award, Business of the Year (Design & Engineering Award and Evolution of Hot Rodding Award entries will open closer to the SEMA Show).
Professional Restylers Organization (PRO): Manufacturer of the Year, Nat Danas Person of the Year, Restyler of the Year, Jim Borré Lifetime Achievement Award
SEMA Businesswomen's Network (SBN): #SheIsSEMA Woman of the Year
Truck & Off-Road Industry Alliance (TORA): Hall of Fame, Retailer of the Year, Jessi Combs Ambassador Award
Wheel, Tire, Suspension & Brake Council (WTSBC): Hall of Fame
Nominating for a SEMA Council or Network Award is a great way to elevate the profile of an industry trailblazer, as well as honor their hard work, innovation and dedication. In addition to being honored at the SEMA Show, winners gain recognition on SEMA marketing channels and post-SEMA Show announcements, which can enhance brand image and reputation, as well as help winners to stand out in a competitive market.
View a detailed description of each award and submit your nomination before the August 2 deadline at www.sema.org/cn-awards.
*Nominees must be a member of the council or network they are being nominated for. If you are unsure, please contact the SEMA membership team at 909-610-2030 for assistance.
With exhibiting brands on pace to top 2,400--and hundreds of them participating as first-timers--enthusiasm continues to build for the 2024 SEMA Show, slated for November 5-8, at the Las Vegas Convention Center (LVCC). In all, this year's Show will encompass millions of square feet of exhibitor and vehicle displays, new product introductions, live-action demonstrations, educational events and seminars, and special sections highlighting the latest trends and innovations reshaping the specialty automotive market.
"The SEMA Show is the ultimate gathering for our industry," states SEMA Vice President of Events Tom Gattuso. "For attendees, it is the best place to discover new products and trends, make new business connections, strengthen existing ones, and take their professional careers and businesses from good to great."
While the Show is fast approaching, there is still time to register at semashow.com/register. Attendees can also maximize their Show investment by taking advantage of housing and travel discounts found at the SEMA Show website.
Of course, what an attendee gets out of the Show depends on what you put into it. To truly boost your ROI, you'll want to arrive with a game plan for leveraging the many Show features tailored for attendee success. And that begins with grasping the Show's unique advantages to you and your business.
"The Show presents a once-a-year opportunity to immerse yourself in the industry and see what's happening in the marketplace," explains SEMA Trade Show Director Andy Tompkins. "With thousands of new products being introduced at the Show, you can see where innovation is headed, spot trends and understand what's coming next. But more than that, you can connect face-to-face with the vendors you're currently doing business with, new vendors that you could be doing business with, and other like-minded business professionals in your field. It's the ideal place to tap into different markets, exchange ideas, cross-pollinate concepts, and really move your operation forward."
Building Relationships for Success
The SEMA Show offers unmatched opportunities for meeting face-to-face with more than 2,400 exhibitors representing every industry category--all under one roof in a single week.
"The SEMA Show is unique because we've got industry manufacturers, distributors and end users all in one place at one time," underscores Gattuso. "Business happens at a dynamic, quick pace, so it puts you on the cutting edge. The Show is literally about what you're going to be selling to your customers in the months to come."
To facilitate potential connections, save time on the Show floor, and map your daily itinerary, the official SEMA Show mobile app is the ideal pre-planning tool. Downloadable from your native app store, it features an exhibitor directory, the Show's roster of New Products Showcase entries, and listings for feature vehicles, events, outdoor activations and educational seminars, along with a host of other features, including LVCC maps and directions for navigating the Show.
In addition, the SEMA Show website features a My Show Planner tool. After providing it with some basic profile information, the planner will help you customize your Show experience according to your specific interests. Attendees can peruse exhibitors and select those they wish to visit, as well as education programs and other Show features and events they want to attend. The planner also syncs to the mobile app and many calendar apps.
Both these tools allow attendees to arrive in Las Vegas with a ready list of the exhibitors and activities they most want to engage with and a logistical plan for getting to them. In addition, attendees should take into account that there's extremely limited parking space at the LVCC, so public transit like the Las Vegas Monorail or buses, taxis, and rideshare apps like Uber or Lyft are the best options for getting to and from the Show. (The SEMA Show website includes comprehensive information about all these options.)
With seemingly countless innovations introduced each year, the New Products Showcase ranks among the Show's top attendee destinations. The products carry scannable QR codes to lead attendees straight to their exhibitors on the Show floor.
Finally, every pre-Show plan should include a scheduled visit to the New Products Showcase, which most veteran attendees will tell you is their number-one destination and often their first stop upon arrival at the LVCC. The Showcase contains hundreds of new and featured products from every Show category, along with scannable QR codes for every product. These codes enable attendees to capture vital information about each item and its maker in the SEMA Show app, and then map a route to the corresponding exhibitor(s).
In other words, "if you leverage it right, the Show is a highly efficient way to build your business," observes Gattuso. "With one plane ticket or car trip, one hotel room, and a single week's work, you can talk with as many as 2,400 companies in one venue. That's a lot of conversations with key decision makers and influencers who can shape your business's future sales and revenues."
At its core, SEMA Week is all about relationships--building new connections and reinvigorating existing ones. Although meeting with exhibitors on the Show floor will often be an attendee's main focus, the SEMA Show also offers numerous other high-quality networking events and opportunities. First, there's the Show's annual Tuesday-morning Kickoff Breakfast, featuring New Products, Manufacturer and Channel Partner of the Year Awards. This year, the Show will also introduce its first-ever industry party on Tuesday evening, featuring music, entertainment and industry camaraderie. Throughout Show Week, there are also a variety of SEMA council and network mixers highlighting different industry categories where attendees can relax, forge new relationships and trade insights.
Of course, the Show's highpoint gathering is the Thursday-night Industry Awards Banquet at the Westgate Resort, which is immediately preceded by a cocktail reception. Highly anticipated each year, the event includes networking, entertainment, a glimpse of industry trends, dinner and awards, and other surprises.
"One of the great things about our industry's people is the camaraderie they experience in hanging out together--you see it at races and every type of automotive event," observes Gattuso. "The SEMA Show is no exception. We're creating a platform where everyone can come together, enjoy each other's company, do business, build and preserve our industry's future, and be excited by it all."
"We've also seen that those who come to our Show are unique in their networking expectations," adds Tompkins. "They're looking to continuously network and build community throughout the Show in non-traditional ways. So we build our Show floor, events and outdoor areas to accommodate that. Even our mobile app connects attendees and exhibitors in a manner that facilitates follow-up."
A Nonstop Immersive Experience
Outdoor activations exude the thrills and excitement of the specialty automotive marketplace while demonstrating industry product in action.
The SEMA Show is often described as an immersive experience--a venue where attendees can escape their businesses for a few days to experience new products, trends and innovations first hand. In fact, the entire Show environment is specifically designed to stimulate the senses, promote extensive industry interactions, and impart learning.
Of course, the Show floor teems with product demonstrations. Meanwhile, approximately 1,400-plus display vehicles can be found throughout the LVCC halls and in specially designated outdoor locations. More than simply "show cars," the builds illustrate real-life applications of specialty performance and appearance parts and accessories. Feature vehicles also carry QR codes that can be scanned with the Show's mobile app for detailed information about the products used in the build and where their manufacturers reside on the Show floor.
Popular outdoor attractions also include Optima Village, the Toyo Treadpass, the Overlanding Experience and the Shell Performance zone, among others. But it's the outdoors vehicular action that takes the immersive nature of the Show to a whole other dimension. Through activations ranging from ride-and-drives to drifting and other performance demonstrations, attendees get to see industry products put through their paces.
"Even the SEMA Cruise that closes the Show on Friday has become a time-honored experience," says Gattuso. "The SEMA Show is constantly in motion and these and other activations represent great educational experiences where you can observe trends and products in action."
Really that phrase "constantly in motion" is an apt description of the entire SEMA Show. No two Shows are the same, and SEMA continues to evolve the signature trade event to meet the changing needs
of the specialty automotive community.
"We're staying on top of the many trends in our workforce," Gattuso explains. "Its average age is getting younger, and right now Millennials outnumber any other group. Like other generations, they want to see and touch new products, but they're also into experiential marketing and events, and our Show is reflecting that shift."
An Educational Investment
The Show's world-class education program is designed to enhance your personal and professional skills and knowledge, with experts delivering practical and proven tips for growing every type of automotive business.
Take for example the Show's education program, which has grown to encompass a powerfully diverse range of speakers and topics, with learning opportunities spread throughout the LVCC.
"Attending the SEMA Show is an investment in your business, but it should also be an investment in yourself and your personal and professional growth," Gattuso says. "So we've prioritized some great learning tracks to help you enhance your abilities and talents. We also encourage business owners to leverage our curriculum to help train and transform their staffs."
Tompkins adds that SEMA Education offers a range of skills-advancing seminars, with topics running the gamut from digital marketing to future automotive technologies. "We've also partnered with I-CAR, SCRS and other industry and business leaders to help attendees understand and fill any gaps in their trade and leadership skills and expand their knowledge of emerging trends and best practices."
Tompkins further emphasized that attending the Show is more than an investment in an attendee's future--it's also an investment in their industry since the SEMA Show helps fund the association's many initiatives and programs throughout the year. These include industry and consumer advocacy, business services to SEMA members, educational initiatives, and public and government affairs programs to protect aftermarket and enthusiast-consumer choice.
"Uniting around the SEMA Show platform has a lot of short-term benefits, but it also has the long-term effect of showcasing what's important to us as a collective industry and helping support SEMA's year-round efforts to promote the automotive lifestyle," he explains.
Summing up the SEMA Show, Gattuso says: "A key thing to understand is that our exhibitors are working on new products and innovation all year long, but they often prefer to debut them at the SEMA Show. It may be something on a world-class vehicle build, or an innovation they're showcasing in their booth, but it's what keeps buyers, media and others returning each year in huge numbers. And as an attendee, you're getting in at ground zero of it all."
"I think the continued success of this Show speaks volumes for the resilience of our industry--especially coming out of COVID--and its constant ability to innovate and improve products to keep the automotive aftermarket and lifestyle healthy for decades to come."
Top Reasons to Attend the 2024 SEMA Show
In addition to seeing the latest trends and technology on the Show floor, the 2024 SEMA Show will feature the world's largest display of new automotive aftermarket products at the New Products Showcase, the latest builds, new areas dedicated to the future of electric vehicle (EV) and propulsion and other innovations, and world-class education tracks and seminars that give attendees a best-in-class professional development experience.
Unique events and activations such as a new industry party, the SEMA Show Kickoff Breakfast, vehicle demonstrations and SEMA Fest, a celebration of music and car culture, will provide ample opportunities for the industry to unite. As if all that's not incentive enough, the following are some of the top reasons to attend the Show.
2,400-Plus Exhibitors: With so many brands projected to exhibit, this is where the industry and media gather to see the products and concepts that companies will be delivering to the marketplace in 2025. The event's multifaceted nature generates unmatched ROI while meeting your company's business goals.
Millions of Square Feet Under Roof: The size and scope of the SEMA Show provide your best opportunity to discover new product, increase your awareness of industry trends and innovation, and grow your business in the coming year--and beyond.
12 Product Communities: You'll find a dozen distinct product sections conveniently gathered in one place, bringing ease and efficiency to your search for the brands and innovations most relevant to you and your business. There's a place for everyone at the SEMA Show.
1,400-Plus Vehicles on Display: The Show's wide variety of vehicle displays help familiarize you with the countless new concepts, ideas and products being presented by exhibiting brands--while leading you directly to the booths where you'll find those products on the Show floor.
SEMA Education: The Show offers the largest, most robust, customizable industry education platform for empowering your business, pursuing your own professional development and training/developing your team.
140,000 Attendees, Including 70,000 Buyers and Decision-Makers: The global industry gathers to engage with the entire automotive aftermarket in one location, strengthen and nurture business relationships, generate leads and forge the business connections to be successful. Your competition will be here, shouldn't you be too?
2,500-Plus Media and Content Creators: This massive presence of global media reps whets enthusiast and consumer appetites for the trends and products coming their way--and you can witness first hand what's wowing the crowds and the news being made. This presents a tremendous strategic advantage for your business.
140-Plus Countries/Territories Represented: If you're looking to expand markets beyond the United States, there's no better venue than the SEMA Show.
Exhibitors of the 2024 SEMA Show, November 5-8, Las Vegas Convention Center, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year.
The Products for Project-Vehicle Builders list is updated frequently, and features product offers and contact information from confirmed SEMA Show exhibitors looking to collaborate with builders. Qualified builders interested in obtaining a product should connect with exhibitors directly using the provided contact information.
Note: All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Each project vehicle on display at the SEMA Show must be supported by a current 2024 SEMA Show exhibitor.
The list is open to exhibitors of the 2024 SEMA Show only. Exhibitors: to be included in the list, complete the format semashow.com/projectvehicle.
Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2024 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.
The SEMA Show is the perfect backdrop for automotive aftermarket companies to make breaking news announcements as part of the official press conference schedule, which is promoted to media members before the 2024 SEMA Show, November 5-8, Las Vegas Convention Center.
Many exhibitors also opt to utilize other tools and resources to reach media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center.
To learn more about press conferences, the online media center or other PR resources available to SEMA Show exhibitors, visit the Public Relations Opportunities linkor contact pr@sema.org.
After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance.
The 2025 NHRA Mission Foods Drag Racing Series schedule will feature three races celebrating a 25th anniversary in 2025 and culminate with the 60th annual In-N-Out Burger NHRA Finals in Pomona, California.
As previously announced, the 2025 campaign will open at legendary Gainesville Raceway in Florida for the third straight year, as the 56th annual NHRA Gatornationals kicks off the NHRA's 74th year of racing on March 6-9. The NHRA will commemorate 25 years of racing during both events at The Strip at Las Vegas Motor Speedway and Route 66 Raceway in Chicago, as well as the 65th anniversary of the Lucas Oil NHRA Winternationals in Pomona, the 40th anniversary at Firebird Motorsports Park in Phoenix, Texas Motorplex in Dallas, and Maple Grove Raceway in Reading, Pennsylvania, and the 15th anniversary of four-wide racing at state-of-the-art zMAX Dragway in Charlotte, North Carolina.
In all, the 2025 NHRA Mission Foods Drag Racing Series schedule currently includes 20 races at standout facilities across the country. Minus the prestigious NHRA U.S. Nationals on August 27-September 1 in Indy, which will feature five qualifying sessions, and the Virginia NHRA Nationals, which will again have three qualifying sessions on Saturday as part of a two-day event, every other race will include four overall qualifying sessions, with two on Friday and two on Saturday.
The HOT ROD Power Tour is returning to the West Coast in 2024, the traveling car show announced, for a five-city, five-day slate of events on October 7-11.
The HOT ROD Power Tour West, which debuted in 2023, is expanding with more than 1,000 miles of driving, drag racing, autocross, and live entertainment.
Events begin on Monday, October 7, at the In-N-Out Burger Pomona Dragstrip in Pomona, California, and conclude on Friday, October 11, at the Radford Racing School in Chandler, Arizona.
See the full 2024 HOT ROD Power Tour West schedule below:
Day 1–Monday, October 7: In-N-Out Burger Pomona Dragstrip, Pomona, California (feat. drag racing)
Day 2–Tuesday, October 8: Pechanga Arena, San Diego, California
Day 3–Wednesday, October 9: Riverside County Fairgrounds, Indio, California
Day 4–Thursday, October 10: Windsor Beach, Lake Havasu, Arizona
Day 5–Friday, October 11: Radford Racing School, Chandler, Arizona (feat. autocross)
Mustang Week Adds Second 'Massive' Event for 2025, Mustang Week: Texas
Mustang Week has announced a new, "massive" second event to its lineup for 2025. Mustang Week: Texas will be held in Galveston, Texas, on April 23-27, 2025.
"For over 20 years, Mustang Week has captivated enthusiasts in Myrtle Beach, the Carolinas and surrounding states, becoming the biggest and best Mustang-only event in the country," said Director of Events Tom Myroniak.
Mustang Week: Texas will kick off Thursday, April 24, at the Motor Speedway Resort (MSR) Houston for a full day of road racing and go-karting. The following day, the festivities will move to Houston Motorsports Park for all-Ford and Mustang drag racing, burnouts and head-to-head "spectator drags" on the HMP circle track, while autocross and Ford club meet-ups will take place at Moody Gardens. A massive Friday Night Bash at Moody Gardens will ignite the weekend with drifting exhibitions, a burnout box, autocross, celebrities, music, food trucks and more. The event will head into the weekend at Moody Gardens for the Mustang Week: Texas Mustang-only car show on Saturday and an All-Ford and Mustang cruise-in on Sunday, as well as a performance marketplace on both days.
More than 5,000 Mustangs are anticipated to participate for a week of burnouts, drag racing, autocross, cruising and meet-ups.
Power Automedia revived Mustang Week in 2023 and has sought to expand, starting in 2024, with more features to the Myrtle Beach event as well as more locations.
"As for the original Mustang Week in Myrtle Beach, rest assured, MustangWeek fans, we are fully committed to bringing this iconic event back in 2025," stated Myroniak. "While we are still finalizing the plans, we promise that Mustang Week will return stronger than ever in the home of Mustang Week for more than 20 years. We are dedicated to ensuring that the Myrtle Beach event continues to be the premier gathering for Mustang enthusiasts."
SEMA Week is the ultimate celebration of car culture and the automotive aftermarket. This year, we're turning it up a notch, combining the entertaining musical vibes of SEMA Fest with all the incredible automotive attractions from the SEMA Show to create a true bucket list experience for car enthusiasts and music lovers in one place at the Las Vegas Convention Center.
Get ready to wrap up the SEMA Show in style with a night of heart-pounding live music at the SEMA Fest concert on Friday, November 8. The stage will be packed with live performances by Cage the Elephant, Sublime, Fitz And The Tantrums, and Petey.
Tickets go on sale this Friday, July 19, at SEMAFEST.COM, so mark your calendars and sign up for alerts!
Made from a 320g rip-stop poly-cotton fabric, the Sherpa roof-top tent features an aluminum honeycomb base and an easy-to-use coverless design, the manufacturer said, along with a blackout interior and integrated skylight. Other features include a cold-weather insulation kit, a premium foam mattress with an anti-condensation mat, marine-grade stainless steel hardware and more.
AMSOIL is now offering a 0W-8 viscosity fully synthetic hybrid motor oil, joining existing 0W-16 and 0W-20 viscosities in the product line. The new viscosity is engineered for applications calling for the JASO GLV-1 specification such as newer Toyota Corolla models equipped with the 2L engine and is purpose-built to combat issues common to HEV and PHEV vehicles, according to the company.
Stinger has introduced two OPSIS Dash Cameras, the OPSIS Universal 2K Quad HD Dash Cam System and OPSIS Universal HD Dash Cam System. With 2K or full-HD resolution, the Universal Dash Cam systems have ADAS features, an included rear camera and compatibility with the OPSIS app and PC viewer, which allow access to a live view and offer file management and cloud support from phone, computer or tablet.
Former President Donald Trump selected U.S. Senator J.D. Vance (R-OH) on Monday, July 15, as his nominee for vice president, capping a lengthy audition process that will see Vance, 39, join Trump on the campaign trail immediately, particularly in the swing states of Pennsylvania, Michigan and Wisconsin.
Here's what SEMA and PRI members need to know about Sen. Vance as it relates to our industry:
Vance is an EV skeptic. In the Senate, Vance has actively sought to protect the nation's market for gas-powered motor vehicles, arguing that Chinese-manufactured electric vehicles (EVs) represent a risk to the American workforce, seeking to repeal the $7,500 clean-vehicle tax credit. Sen. Vance introduced the "Drive American Act" (S. 2962), a bill that would provide tax incentives for U.S.-made vehicles that run solely on gas or diesel. He's regularly sparred with the Biden administration on environmental and energy policy and is expected to align closely with Trump's positions on ethanol and biofuels.
He's a political newcomer. Vance first ran for elected office in 2022, winning a seat to represent Ohio in the U.S. Senate after gaining Trump's endorsement. Sen. Vance has developed a reputation for occasional bipartisanship, particularly on manufacturing and transportation issues.
Blue-collar roots. Sen. Vance rose to prominence as the author of the New York Times bestseller "Hillbilly Elegy: A Memoir of a Family and Culture in Crisis," the true story of his upbringing in poor, working-class America. His background surrounded by divorce and substance abuse in Rust Belt Ohio gives him first-hand perspective into the people of that area and the challenges they face and informs his self-described populist views on jobs, manufacturing and the economy. Sen. Vance served in the Marine Corps from 2003 to 2007 and is an Iraq war veteran. He is a graduate of The Ohio State University and Yale Law School.
Former President Donald Trump selected U.S. Senator J.D. Vance (R-OH) on Monday, July 15, as his nominee for vice president, capping a lengthy audition process that will see Vance, 39, join Trump on the campaign trail immediately, particularly in the swing states of Pennsylvania, Michigan and Wisconsin.
Here's what SEMA and PRI members need to know about Sen. Vance as it relates to our industry:
Vance is an EV skeptic. In the Senate, Vance has actively sought to protect the nation's market for gas-powered motor vehicles, arguing that Chinese-manufactured electric vehicles (EVs) represent a risk to the American workforce, seeking to repeal the $7,500 clean-vehicle tax credit. Sen. Vance introduced the "Drive American Act" (S. 2962), a bill that would provide tax incentives for U.S.-made vehicles that run solely on gas or diesel. He's regularly sparred with the Biden administration on environmental and energy policy and is expected to align closely with Trump's positions on ethanol and biofuels.
He's a political newcomer. Vance first ran for elected office in 2022, winning a seat to represent Ohio in the U.S. Senate after gaining Trump's endorsement. Sen. Vance has developed a reputation for occasional bipartisanship, particularly on manufacturing and transportation issues.
Blue-collar roots. Sen. Vance rose to prominence as the author of the New York Times bestseller "Hillbilly Elegy: A Memoir of a Family and Culture in Crisis," the true story of his upbringing in poor, working-class America. His background surrounded by divorce and substance abuse in Rust Belt Ohio gives him first-hand perspective into the people of that area and the challenges they face and informs his self-described populist views on jobs, manufacturing and the economy. Sen. Vance served in the Marine Corps from 2003 to 2007 and is an Iraq war veteran. He is a graduate of The Ohio State University and Yale Law School.
A recently spotted BMW X5 prototype hints at new styling for the SUV, according to new images provided by SEMA News sources.
Although not built on Neue Klasse architecture, the German manufacturer's new design language, the updated mid-size, luxury SUV features visual cues similar to those of the BMW Vision Neue Klasse X concept and the iX3 crossover.
The prototype seen in the new images is significantly larger than the BMW iX3 from previous spy shots and the Vision Neue Klasse X concept. It features a split rear window, potentially followed by a fourth window in the rear quarter-panel area, highlighting a longer wheelbase. The headlights and kidney grille--likely hidden under heavy camouflage--draw clear inspiration from the Neue Klasse X design.
The prototype spotted near Munich, Germany, also features door handles like those on the Neue Klasse concept cars, positioned at the base of the door pillars, as well as a charge port on the front left fender, indicating it's a plug-in hybrid. Additionally, BMW will replace the curved cockpit display with a large, centrally mounted screen.
The new BMW X5 is expected to begin production in Spartanburg, South Carolina, in 2026. Despite retaining the CLAR architecture, the electric iX5 will incorporate the sixth-generation BMW eDrive technology introduced with the Neue Klasse, according to sources, and will also feature advanced driver assistance systems, including Level-3 autonomy capabilities at launch.
Mercedes-Maybach SL Spied Testing in Germany
The new Mercedes-Maybach SL was recently spotted for the first time, according to SEMA News sources, indicating a convertible based on the Mercedes-AMG SL is set to join the Maybach lineup.
The prototype, photographed in Germany, is heavily camouflaged, particularly at the front and rear, where Maybach's design changes will be concentrated. Expect a new grille and revised bumpers, insiders said.
In addition to exterior design changes, interior personalization options will be significantly enhanced. The manufacturer will use premium materials for the cabin finishes, including upholstery and trim, and will also feature the latest technology from the current Mercedes-AMG SL.
Under the hood, the new Maybach convertible will be powered by one of the engines from the Mercedes-AMG SL range. The test unit captured in the photos does not feature a plug-in hybrid powertrain (PHEV). Instead, it spotlights the 4.0L twin-turbo V8 engine, capable of producing more than 550 hp.
The new Mercedes-Maybach SL will make its debut in early 2025, according to sources.
By SEMA News Editors
By Juan Torres
