By SEMA Editors

Join SEMA as we celebrate the specialty-equipment industry and those who have made innovative and significant contributions to it during the 2023 SEMA Industry Awards Banquet held on Thursday, November 2, at the SEMA Show in Las Vegas. It will be a night to remember as we unite generations of the industry representing past, present and future leadership during the annual gathering of the global SEMA community designed to connect, facilitate networking and create a platform to honor thought leaders.

Join your peers as we recognize the SEMA Person of the Year, Gen-III Innovator of the Year, Content Creator of the Year and the Chairman's Service Award in the Westgate Paradise Events Center. Experience comradery, entertainment, award presentations, inspirational moments, live music and more. Tickets are now available online for $79 through Friday, September 29 After, tickets will be $99. Tickets will be mailed to attendees in mid-October; act now! 

SEMA Industry Awards Banquet Agenda

Westgate Paradise Events Center

Thursday, November 2

6 p.m. PDT: Cocktail reception sponsored by Fifth Third Bank Motorsports

7 p.m.-9 p.m. PDT: Dinner, awards ceremony and entertainment

To purchase tickets, visit here.

Exhibitors receive a complimentary ticket per 10x10 booth purchased (for a maximum of 10 tickets). Complimentary tickets will only be available for pick-up at the SEMA Member Lounge, outside of N251 on the second level of the LVCC above SEMA Central, from Sunday, October 29 at 9 a.m. through Thursday, November 2, at 12 p.m. (Tickets must be picked up during this time; those that did not receive tickets in the mail can also pick up at the kiosk).

In addition, a host table may be purchased for $2,000. Host companies receive a prime seating location and a 30-second commercial spot played during the banquet's spectacular program.

Celebrate with your team members and future stars of the industry during an event that will inspire industry professionals and the next generation of leadership to be legendary and make their mark on the industry. Purchase your tickets today!

By SEMA Editors

The SEMA FutureTech Studio, a new exhibit at the 2023 SEMA Show, will give attendees at the world's leading automotive trade show an opportunity to learn about what the future of vehicle propulsion may look like. Located in Central Hall, the SEMA FutureTech Studio will be part of the new EV & Future Propulsion section that evolved from the popular SEMA Electrified exhibit at recent SEMA Shows.

"The automotive aftermarket has always been at the forefront of vehicle innovation and technology, and this new section will help showcase how our industry is leading the way in the creation of new engine and fuel options," said Tom Gattuso, SEMA vice president of events. "The FutureTech Studio is a visionary space designed to inspire and support innovation across all segments and vehicles."

Through various spotlights and showcases, the new immersive Show environment will feature parts and equipment that cater to the new technology, as well as vehicles that will highlight how these are employed. The exhibit will also include a SEMA Education stage, named FutureTech LIVE, where industry leaders will discuss different propulsion technology, including EV, hybrid, hydrogen, alternative fuels and other advancements in technology.

The SEMA FutureTech Studio will be part of the new EV & Future Propulsion section that evolved from the popular SEMA Electrified exhibit at recent SEMA Shows.

Additionally, the new EV & Future Propulsion area will include more than 15 exhibitor booths showcasing parts and tools that cater to this emerging technology and more than 75 vehicles will help highlight the future of automotive innovation.

"The FutureTech Studio will help attendees understand what's happening in the industry and how the industry is already pushing the creative envelope with new innovations, parts and services," said Luis Morales, SEMA director of vehicle technology. "The EV & Future Propulsion section embodies our commitment to featuring the latest and future trends at the SEMA Show, and it is a testament to SEMA's dedication to helping the community remain at the forefront of technological advancements."

The 2023 SEMA Show, taking place October 31-November 3, at the Las Vegas Convention Center, is the ultimate business gathering for the multi-billion specialty-automotive industry and is the place to discover the latest products and trends, connect with industry leaders and network with fellow aftermarket professionals. 

Register for the SEMA Show

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Registration is $60 through Friday, September 29 and $120 after that date. 

Registering early allows attendees to take advantage of the best rates and receive all the necessary information for planning their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year's event. 

Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register! 

Download the SEMA Show App

It's never too early to start your SEMA Show plan. Create a customized schedule, view the floor plan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

By Juan Torres

Exhibitors are gearing up for the 2023 SEMA Show and are sharing the new innovations, products, technology and automotive components they will feature in their booths, October 31-November 3 in Las Vegas. Buyers, attendees and media members looking to be up-to-date on news from exhibitors should regularly check the Online Media Center, which shares the latest news from exhibiting companies.

Below are some of the latest announcements you will find:  

• KECO Body Repair Products Poised for SEMA 2023. 
• Raket Designs to Exhibit at the 2023 SEMA New Product Showcase. 
• Metra Electronics Teams Up With Harman to Create New Motorcycle Audio Solutions. 
• Melbrio Unveils Cutting-Edge Automotive Aftermarket Accessories at SEMA Show. 
• Decontaminate Cars and Dissolve Iron Without the Stink. 
• Stinger Chemical Returns to SEMA 2023. 
• 3D Car Care Launches All New GLW Series Automotive Detailing Products. 
• Indestructible Lenses by mpower Silicone Lighting Changes the Game for Off-Road and Performance Vehicles. 

Exhibitor press releases can be found in the Online Media Center at semashow.com/press. All SEMA Show exhibitors are welcome to upload releases free of charge using this link.

Find all news from SEMA Show organizers at semashow.com/news.

By Ashley Reyes

Competition can be fierce in the fast-paced automotive aftermarket, so motorsports parts manufacturers can benefit by creating quality media partnerships that will connect them with the right customers.  

Taking place January 30-February 1, 2024, at the Embassy Suites-Anaheim South in Southern California, the 2024 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is the ideal event for members to meet with media who can promote their brand to mass audiences.  

By registering to exhibit, manufacturers of racing and performance parts can meet with media in more than 40 private, 30-minute meetings during a span of three days. The meetings are held in private suites and provide a convenient way for manufacturers to share detailed information about their products or developments in their company. Attending media represent a range of outlets, from print, online, and video/television to radio, podcasts and social-media content creators. 

"Tailoring your media outreach is a great way to instill trust in your customers and makes them more likely to choose your brand over competitors," said MPMC Council Liason Marcy Yanus. "We're excited to host this iconic program that helps our members generate interest and excitement that can drive their business growth." 

Registration is open until September 30, 2023. Manufacturers can sign up to exhibit here, or send their questions to MPMC Council Liason Marcy Yanus at marcy@sema.org. 

By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) has named Big Shot Rides LLC as the council's newest spotlight member. Get to know the story of the company in the SEMA News interview with Big Shot Rides' owner Chris Joerger below. 

SEMA News: Tell us the story of your shop. 

Chris Joerger: Big Shot Rides starts like almost every car enthusiast story. As a kid, I spent most weekends at Atco Raceway (in Atco, New Jersey, now permanently closed) and Englishtown Raceway (in Old Bridge, New Jersey) with a pit pass and a pen for getting autographs from my favorite drivers; then as an early teenager in a garage with a box of Craftsman tools and Chilton's book and had no clue what I was getting myself into. 

Fast forward to my 30s, I started Big Shot Rides from my home in a two-car garage in Davie, Florida. I got my first break building celebrities' cars early through a personal friend who hooked me up with some NFL players who started shipping me vehicles from all over the country. I quickly outgrew the space and went and signed my first lease in 2014 for a 5,000 sq. ft. shop.

It was a big mistake. I bit off way more than I could chew to get started. After we signed the lease and started the buildout for the new shop, we had to take a step back and relocate to a smaller 3,600 sq. ft. shop after a landlord-tenant lawsuit ensued due to a roof leak that kept us from opening for eight months.  

Heartbroken and broke--like digging in the couch for change broke--my dream shop was tainted with stress, anxiety and legal bills for my family and me. But we pushed forward in the new smaller space and got a chance in 2015 to bring two cars to the SEMA Show. Since then, we have had several cars showcased at SEMA, including our Ferrari 488 Novitc Widebody featured in the Forgiato booth in 2019. In 2022, we moved into a 6,000 sq. ft. facility and have restyled vehicles with eight-figure price tags. Although it was a very stressful start to my dream, my family has always given me the support I needed to keep pushing forward.

I do hope that new builders read this and understand nothing is ever easy, and many times almost seems impossible. But if you really want it, I mean really want it, nothing is impossible! Happy building!

SN: What was your breakthrough moment? 

CJ: Our breakthrough moment was when my wife kicked me out of the home garage because I had too many Lambos on the lawn. She told me to go get a shop, and it all started there. 

SN: Tell us about your business now and the projects that you are working on. 

CJ: [The year] 2023, like for all of us, seems like we are all learning how to walk again. The market has forever changed for us all and having to rethink our marketing strategies, operating cost, parts supply chains, investments and hiring have all been the struggles we face. 

I'm not saying that 2023 is all doom and gloom, but it really made me want to dig deeper into understanding not just building badass rides but understanding my industry more, hence why Big Shot Rides has finally become a member of SEMA this year. 

Currently, the shop had just invested in all new Hunter Engineering equipment and will be starting a wheel and tire division. We also will have our new online store up and running before the holidays. The shop is always growing, not just with new equipment but also with new craftsman and craftswomen who are truly dedicated to the art of building. 

SN: Tell us about a package/product that you are proud of. 

CJ: There are many proud builds and lots of SEMA builds, which are the holy grail, but one that really made not just me proud, but I got to share it with my entire family. In 2023, we built a custom Fanboni for the NHL Hockey team, the Florida Panthers. Not only was it a hit for the team and its fans, but its debut on the ice was also on my 43rd birthday. The Panthers gave us a box for us to invite the shop and my family to the Stanley Cup playoffs, where they showed highlights of the build on national TV and on the jumbotron for my whole family to see. It was a super proud and humble moment of where this all started. 

SN: What advice do you have for young professionals contemplating a career in the automotive aftermarket? 

CJ: Never pass up an opportunity to get paid to learn something. I have always done things that I have never done before, and if I said no because I didn't know how, I would never have gained the experience and confidence I have now. Plus, who doesn't like money? 

Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO's social media, SEMA News and future PRO-member updates.

By Ashley Reyes

Sub-optimal decision-making can have a negative financial impact on wheel and tire aftermarket companies, particularly when it comes to data. Knowing what to order, how much to order, how to price items and where to store them in your network are all important for saving money and maximizing efficiency.

SEMA members in the wheel and tire market are invited to the webinar "Data Is the New Oil – How the Tire & Wheel Industry Can Benefit From Being More Data-Driven and Save Billions of Dollars" on Thursday, September 21 at 12:00 p.m. PDT.    

Attendees will hear from Mike Lusso, sustaining engineer manager at Hennessey Industries, and Tim Eisenmann, chief analytics officer and CEO of Torqata, and learn: 

• The true cost of having data inefficiencies in your company. 
• Solutions and approaches for data collection, cleansing and insights generation. 
• Real-world case studies on how empirical decision-making with more data has made a difference for retailers, distributors and manufacturers. 
• Starting points to discuss which key decisions could and should be supported by more data and how to acquire it. 

This webinar will include a Q&A and cover how employing data-based decision-making can help companies gain a significant competitive advantage as the specialty-equipment market becomes more complex (i.e., SKU proliferation) and external influences create more volatility (i.e., the Ukraine War, inflation, COVID). Register now.

By SEMA Editors

SEMA Show exhibitors can expand their reach, product exposure and Show-floor presence through the exclusive Products for Project-Vehicle Builders program. Apply here.

The Products for Project-Vehicle Builders list features SEMA Show exhibitor product offers and contact information for builders looking to collaborate.

Qualified builders interested in obtaining a product should contact exhibitors directly. With each project vehicle required to be supported by a current 2023 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2023 SEMA Show only. To be included in the list, complete the form.

Builders are encouraged to frequently check the 2023 Products for Project-Vehicle Builders list, as it is updated when submissions come in.

Note: Submissions appear on a first-come, first-served basis. For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2023 SEMA Show.

By SEMA Editors

The 2023 SEMA Show, October 31-November 3 in Las Vegas, is only six weeks away, and registration is open at SEMAShow.com/register. Event management is dedicated to making the industry homecoming as cost-effective as possible. Credentials are just $60 through September 29 and $120 after that date.

Registering early allows attendees to take advantage of the best rates and plan a customized SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year's event. Otherwise, attendees must pick up their badges on-site at the SEMA Show.

This year's SEMA Show will offer an experience like no other automotive trade show on the planet, where attendees can witness thousands of the newest and most innovative automotive performance products from 2,200-plus exhibitors. Industry members can also discover the latest vehicle trends while tailoring a professional development plan with best-in-class education programs.

Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

Download the SEMA Show App

Create a customized schedule, view the floor plan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

International Buyers and Attendees

International travelers can request a letter of invitation during the registration process. Unsure if you will require a visa from your country of origin? Use the U.S. Department of State's handy Visa Wizard to determine your needs. In addition, many countries are eligible for the U.S. Visa Waiver Program. If you are traveling from any eligible country, register for your Electronic System for Travel Authorization (ESTA) approval before your travel.

If you have questions or need assistance, contact customer service at 866-229-3687. International callers dial direct +1-224-563-3154 or email aapexsema@csreg.zohodesk.com. Service is available Monday through Friday, 9:00 a.m.-6:00 p.m. CDT.

By SEMA Editors

There are six weeks until the aftermarket industry converges in Las Vegas for the 2023 SEMA Show, October 31-November 3. As exhibitors gear up to connect with a projected 160,000 buyers, influencers, dealers and more automotive professionals, here's a list of key deadlines and checklists to keep the industry on track and on budget.

SEMA Show Deadlines List

This all-encompassing checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, which are also detailed below.

View the SEMA Show deadlines checklist.

Budget Checklist

This checklist allows exhibitors to keep track of all costs--like exhibit design, booth services, freight/material handling, labor and miscellaneous fees. Simply input the exhibiting company name for a personalized form.

View the SEMA Show budget checklist.

Upcoming Key Exhibitor Deadlines

Placing Freeman orders before the Thursday, September 28 discount deadline, which offers prices up to 40% off regular rates on nearly all services, is one of the best ways to save ahead of the SEMA Show. Our partners at Freeman are here to help answer any questions about preparing for the SEMA Show and maximizing savings. Email sema@freeman.com or call 888-508-5054 (Monday through Friday, 8 a.m.-5 p.m. PDT) to connect directly.

Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists. 

And now that you know these dates, exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.

Be sure to check out the complete list of deadlines for more dates. 

• September 26: Freight-Freeman Warehouse--first day to accept advance freight.
• September 28: Freeman Discount Deadline--Various Freeman services, including audio-visual and computers; carpet and booth cleaning order; credit card authorization/method of payment; electrical; accessories (advanced rate); furnishings (advanced rate); first-time exhibitor booth package; labor for hanging signage/banner; labor for installation/dismantle; payment authorization form; rental exhibit order (advanced rate); third party payment authorization; utilities; internet/telephone.
• September 29: Exhibitor registration is due for domestic guests (to receive badges in the mail) at semashow.com/register.
• October 6: New Products Entry (advanced rate).
• October 6: Products for Product-Vehicle Builders.
• October 6: Exhibitor Booth Insurance (if purchased from Risk-strategies/Buttine).
• October 6: EAC/Exhibitor-Appointed Contractor Application Form.
• October 6: EAC/Exhibitor-Appointed Contractor Proof of Insurance Deadline.
• October 13: Shipping of Carpet to Advance Warehouse--CARPET/PAD only. 
• October 13: After-Hours Events.
• October 13: After-Hours Event--Proof of Security (Required if having an after-hours event). 
• October 13: Meeting/Function space reservation.
• October 16: Booth Catering Order Service--CENTERPLATE.
• October 18: Tents/Canopies--Full Circle Events.
• October 18: Freight--Last day freight will be accepted at the warehouse without penalty.
• October 19: Hanging sign/banner shipments to advance Freeman Warehouse.
• October 19: New Product Showcase advance shipments to Freeman Warehouse.
• October 20: Photography Order--Expo Ease
• October 20: Plant and Floral Order--Expo Ease
• October 26: Freight--1st Day Shipments accepted at LVCC (refer to Target Floor Plan)
• October 27: Vehicle Detailing (Advanced Rate)--ShowFleet
• November 2: Last Day to Pick Up Banquet Tickets--12:00 p.m. deadline
• November 3: Members Lounge Conference Room Reservation by 3 p.m.
• November 3: Online Registration Closes at 2 p.m.

By SEMA Editors

In partnership with Ford Motor Company, SEMA Garage is excited to announce a measuring session for the newly designed '24 Ford Mustang. The event will allow SEMA members to test-fit prototypes, 3D scan, measure and have a close-up experience with select models of this vehicle. 

Featured vehicle models: 

• Mustang GT Coupe Premium 
• Mustang Ecoboost Convertible Premium  
• Mustang Mach-E GT AWD 

 SEMA Garage Detroit  

(View on Google Maps)

September 26, 2023

RSVP for SEMA Garage Detroit here.

 Contact measuringsessions@sema.org for additional information.*

*Due to high demand, all submissions will be subject to approval by Ford.