By the SEMA Washington, D.C., office

The European Court of Justice (ECJ) issued a ruling that automakers cannot use cybersecurity to limit access to critical vehicle repair data in the European Union. The international court victory reinforces the importance of a fair and competitive market for the automotive aftermarket. 

SEMA is monitoring the impacts of the ECJ ruling on our efforts to pass legislation domestically codifying the right to repair and modify motor vehicles in the United States. As many vehicle manufacturers are limiting access to critical repair information and advanced driver assistance systems (ADAS), SEMA remains steadfast in ensuring that the automotive aftermarket and consumers have the right to choose where they can have their vehicles repaired or modified in the future. 

The lawsuit was filed on behalf of Carglass Germany, a subsidiary of Belron, and A.T.U., Germany's largest chain of auto repair shops, against Fiat Chrysler, which became Stellantis after a 2021 merger, in German court. The lawsuit was then referred to the ECJ since it focuses on a United Nations (UN) regulation of cybersecurity after Fiat Chrysler argued they were bound by the UN regulation that requires manufacturers to have cybersecurity defenses in their vehicles.

A key consideration for the ECJ was the importance of cyber security. The court's decision confirms that vehicle manufacturers can adequately address cybersecurity issues without imposing restrictions on the aftermarket, providing the aftermarket industry with legal certainty throughout the European Union.  

The ECJ ruling will have a larger global impact on car manufacturers since 53 other countries follow the UN cybersecurity rule that requires vehicles to be equipped with cybersecurity defenses before they are allowed to be sold in their respective markets. The United States does not enforce the UN regulation domestically, but the ruling may advance SEMA and our coalition partners in our legislative efforts to codify the Right to Repair federally. H.R. 906, REPAIR Act, addresses similar cybersecurity concerns that automakers have used against right-to-repair efforts. 

You can read more about SEMA's efforts on the Right to Repair by visiting sema.org/advocacy/right-to-repair.

By SEMA News Editors

Fluidyne High Performance, the Mooresville, North Carolina-based manufacturer of cooling products, has been acquired by DPI Ventures, a private equity firm. 

"I am delighted to see Fluidyne moving to the next level and I am highly confident Frank will provide our customers with the same amazing products and service our family has for the past 30 years," said former owner Gary Johnson, who led the company with his wife Nancy. 

As part of the announcement, Fluidyne will now be run by Frank Kuperman, Jr., who has more than 25 years in the performance automotive aftermarket and most recently oversaw the Race Winning Brands transmission division. 

"It is my fullest intent to grow Fluidyne to new levels, and I am excited to be a part of such a proud brand," Kuperman said.

Fluidyne has been a provider of some of the industry's finest all-aluminum heat exchangers for over 30 years, including for several elite race teams, including some competing in the NASCAR Xfinity and Craftsman Truck Series.

For more information, visit fluidyne.com.

4th Annual Hood Master Event Sets New Records

The 2023 Hood Master event exceeded expectations with a full house of top-notch industry professionals. The Hood Master Challenge started in 2020 as an automotive painting challenge for industry professionals within the automotive painting, refinishing and collision repair industry. 

Guests attended a special event in late September at the Biltwell Event Center in Indianapolis, where they were able to connect with industry members, sponsors, judges and challengers. Additionally, guests met with Dave Kindig of Kindig-It Designs and watched live pinstriping demos from Cory Mroz of Mr. Oz Designs, both featured judges for this year's challenge.

There were 105 hoods and bowling pins on display for the 2023 Hood Master and PiN Master Challenges, including the gallery of select prior winners. More than $22,000 in prizes, including cash, tools and equipment were, awarded to this year's winners. In addition, the FinishMaster Team raised a record-breaking $30,000 for Collision Repair Education Foundation (CREF) through fundraising efforts.

Airbrush Winners

• 1st Place: Tom Hudach, Urethane Circus
• 2nd Place:⁠ Tom Strait, Perseverance Through Pain
• 3rd Place: Craig "WIZ" McNeil, Melting Pot

Pinstripe⁠ Winners

• 1st Place: Tommy Strader, Endless Summer
• 2nd Place: Kevin Campbell, Purgatory
• 3rd Place: Austin Polen, Turmoil

Overall Winners

• Wild Card: Tom Strait, Perseverance Through Pain
• Crowd Favorite: Tom Hudach, Urethane Circus

FinishMaster expressed its gratitude for the continued support from key industry partners:

• Diamond: 3M, AkzoNobel, Axalta
• Platinum: Smart
• Gold: Norton/St. Gobain, Sagola, SATA
• Silver: Accudraft, DeVilbiss, Dynabrade, Evercoat, GFS--Global Finishing Solutions, Innovative Tools, ProStat, RJE--Business Interiors, SEM, Transtar

"Hood Master--it's awesome! The whole thought behind this thing to get the kids involved and just what we're doing in general is incredible. And with the artwork alone, I'm super impressed--it's phenomenal,” said Keith Bell, Axalta business director, North America and CREF board member.

By SEMA News Editors

SEMA Business Members are invited to join the association for its General Membership Meeting hosted at the 2023 SEMA Show, October 31-November 3 in Las Vegas!

Taking place on Thursday, November 2, from 7:30-8:30 a.m. PDT in the LVCC Members Lounge North, Room N251, the meeting will be the first one of its kind hosted at the SEMA Show and will provide SEMA Business Members with an exciting opportunity to network with other like-minded professionals. Members will also learn about their association benefits and services, year-round business solutions and SEMA's latest initiatives. Complimentary refreshments will be provided. 

Attend the General Membership Meeting to help fuel your business growth at the world's premier automotive trade event. RSVP today!

Note: You must be an active SEMA Business Member to attend the General Membership Meeting. Registration for the meeting will not grant you access to the SEMA Show without a SEMA Show badge. 

By SEMA News Editors

See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas. 

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!   

And, it's never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

BendPak to Increase SEMA Show Presence

BendPak, the provider of car lifts, wheel service and shop equipment, has announced an expanded presence at this year's SEMA Show. For the first time ever, BendPak will host four booths to contain all its brand-new innovative equipment. Make sure to swing by to check out your favorite BendPak equipment, get in on exclusive SEMA savings and be among the first to experience the latest and greatest from BendPak!

In the Upper South Hall, the BendPak Booth #35137 will showcase the new JackPak lineup as well as some Cool Boss Evaporative Air Coolers. Meanwhile, in the Lower South Hall Booth #47119, you'll find a booth dedicated to the company's top-of-the-line Ranger equipment. When you're ready to check out BendPak's electric vehicle equipment, make your way to the Central Hall Booth #24821. Last but not least, out in the Silver Lot Booth #81030 you'll find a sample of some of the best equipment BendPak has to offer, including the MaxJax M7K and QuickJack!

Get the complete details in the BendPak announcement.

First-Time Exhibitor Sandy Vans to Showcase Luxury Adventure Van and Boost Box

Sandy Vans, one of the industry leaders in luxury adventure van builds and high-quality van products, has announced its participation in the 2023 SEMA Show.

Sandy Vans will be showcasing in the West Hall at Booth #59260 to exhibit its van build as well as its comprehensive line of exterior products, including the best-selling Boost Box, which will also be unveiled in the New Products Showcase.

"SEMA isn't just a trade show; it's the pulse of the automotive industry, highlighting what's next," said Alan Mondus, co-founder and CEO of Sandy Vans. "Truly excited and grateful to be joining SEMA for the first time and share our top-of-the-line van and exterior product line. 

"In all our van and product builds, we emphasize top-of-the-line quality, speed and repeatability of cutting-edge designs," added Mondus. "Our goal has always been to merge superior design with the kind of rugged functionality and versatility that outdoor adventurers need. And our products aren't just durable--they're also quick and straightforward to install. We help adventurers maximize the quality of their time in the great outdoors."

Stop by the Sandy Vans Booth #59260 for a closer look at their products and a tour of their featured van named Vanhalla. Meet the team, ask questions and discover why Sandy Vans is the go-to choice for premium adventure van gear!

Metra Electronics Returns to SEMA With New Automotive Accessories

Metra Electronics has announced it will again have two booths at the SEMA Show, with the main one located in Booth #10539 in the North Hall and the off-roading and powersports products on display at Booth #60031 in the West Hall. The manufacturer will introduce more than 200 new products from its house of brands and have product experts on-site to meet with show attendees and provide information.

An assortment of their newest additions of its Axxess radio replacement interfaces will be unveiled, including integrations designed to fit the '22-and-later models of the Ford Maverick. This dash kit will be fully integrated and designed specifically for select Pioneer receivers and include an Axxess interface specifically for Pioneer radios, vehicle-specific harnessing, a dash kit and more. Other dash kits launching will include applications for the '13-'20 Nissan Pathfinder, '19-and-later RAM trucks, '12-'19 Porsche 911, '13-'16 Boxster and Cayman, '21-'23 Ford Bronco and more.

Metra will also showcase next-generation Axxess DSPs, including a DSP package for '21-and-later Teslas, vehicle-specific T-harnesses, AXTC series interfaces, a newly released series of line output converters and more.

For more details, visit the Metra announcement.

By SEMA News Editors

In partnership with Ford Motor Company, the SEMA Garage-Detroit is excited to announce a Measuring Session for the newly designed '24 Ford Ranger. The event will allow SEMA members to test-fit prototypes, 3-D scan, measure and have a close-up experience with this vehicle. 

This event will include a '24 Ford Ranger XLT 4WD.

Event Dates and RSVP Info:

SEMA Garage Detroit

14655 Jib St., Plymouth, MI 48170

(View SEMA Garage-Detroit on Google Maps)

October 18-20, 2023

Click here to register.

In addition, SEMA has also recently added new, highly anticipated OEM CAD data into the Tech Transfer program. More details can be found at semagarage.com/techtransfer. 

For more information, contact measuringsessions@sema.org.

By SEMA News Editors

The SEMA Hot Rod Industry Alliance (HRIA) is accepting entries until Sunday, October 29, for its Design & Innovation Award and Evolution of Hot-Rodding Award that will recognize exceptional hot rods at the 2023 SEMA Show, October 31-November 3 in Las Vegas.  

The Design & Innovation Award will be presented to a builder or shop in recognition of a vehicle that exemplifies the meaning of an exceptional hot rod. The build will be judged on details in the design, craftsmanship and engineering that represent the passion and skill of the builder and the creativity of their innovative mind.

The Evolution of Hot-Rodding Award will be presented to a builder or shop in recognition of a vehicle that pushes the boundaries of tradition and embodies the evolving trends in the hot rod industry. The build will be judged on exceptional quality, creative design, innovative technology and features that advance and expand the definition of a hot rod. 

To enter, builders must post a photo of their vehicle on Instagram prior to Sunday, October 29, using the hashtag #SEMAHRIA2023. The caption must include the vehicle's year, make and model, builder name, shop name and booth number or relative location (i.e., Silver Lot) at the SEMA Show. The photo can be a sneak peek of a section of the car and does not have to be the entire vehicle.

Judges (three hot-rod industry experts) will view the entries on the SEMA Show floor. All entries will be considered for both awards at the discretion of the judges. Winners will be announced and celebrated at the HRIA Reception, Wednesday, November 1, from 5:15 p.m.-7:30 p.m. PDT at the Westgate Hotel, Paradise Event Center.

Questions can be directed to HRIA Director Marcy Yanus at Marcy@sema.org. 

By SEMA News Editors

The SEMA Future Leaders Network (FLN) has named Daryll Acorda, digital media manager at eFlexFuel Technology, as the network's newest spotlight member.   

Get to know Acorda in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received?   

Daryll Acorda: Be authentic; People always remember you for you. It's helped me network with a lot of like-minded individuals in the automotive scene. With that being said, tag me on Instagram, @acorda.autosport. 

SN: What keeps you in the industry?   

DA: The innovation of the automotive world plus the automotive community.  

SN: Where can you be found on a Saturday?   

DA: Hiking or camping in nature or hanging out with my dogs and fiancé.  

SN: How do you prepare for an important meeting?   

DA: By doing my due diligence! The more I know and understand about the topic of the meeting, the more confident I feel. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be?   

DA: Dan Kahn of Kahn Media. I would pick his brain on how he started his digital agency in the automotive industry, and I would ask if there are any tips or tricks that he can provide me. 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.  

By SEMA News Editors

The SEMA Show, October 31-November 3 in Las Vegas, is a true five-senses experience, showcasing thousands of the latest automotive products and technology alongside several features delivered by some of the industry's biggest names. 

Of course, there will be 2,200-plus exhibitor booths teeming with new products (view the up-to-date floorplan), but the SEMA Show's projected 160,000 attendees can also prepare for the familiar tire-smoke, adrenaline and excitement as world-class activations return not only to the Las Vegas Convention Center (LVCC) halls but also to dedicated areas outside the LVCC.

Below is a sampling of what is in store outside of the SEMA Show for attendees during all Show hours:

Shell Performance Unbound

Booth #81059 and Booth #81125, Silver Lot (outside of Central Hall)

Shell has announced it is again joining the SEMA Show with the Shell Performance Unbound experience. The company invites SEMA Show participants to step into two interactive locations, the Shell V-Power NiTRO+ Booth #81059 and Booth #81125, to get up close and personal with the likes of Scott McLaughlin and many others. The Show feature will also allow attendees to engage with Shell's scientists about its new and improved premium gasoline. Plus, there will be can't-miss opportunities to win fantastic prizes and giveaways throughout the week. Best of all, when SEMA Show attendees complete a Passport gamecard, available only at the Shell V-Power NiTRO+ booth, they can enter to win a drifting experience with one of Shell's pro drift drivers. Remember to tag Shell on social media and be sure to follow the action using the hashtag #ShellVPower. SEMA is excited that Shell is again supporting the annual SEMA Show with this enhanced interactive space," said SEMA Trade Show Director Andy Tompkins. "The company's SEMA Show programs are traditionally popular with our attendees, and their enhanced presence this year is sure to add even more value to our event."

Plus, take the chance to win fantastic prizes and giveaways throughout the week. Best of all, when you complete a passport game card, available only at the Shell V-Power NiTRO+ booth, you can enter for a chance to win a drifting experience with one of Shell's pro drift drivers.

OPTIMA Village

OPTIMA Village (Booth #84380), Bronze Lot (outside of South Hall)

OPTIMA Batteries is slated to once again bring the action to Las Vegas! For context, in 2008, OPTIMA Batteries created the Ultimate Street Car Invitational Challenge, which pitted the world's highest-performance street cars and trucks against each other in various contests. In 2021, building on the event's momentum, competitors, for the first time, completed a timed segment called the Peak Performance Challenge, which tested a vehicle's ability to accelerate and brake at the SEMA Show. Competitors at the SEMA Show also had their vehicles evaluated by a set of judges in the Lingenfelter Design & Engineering Challenge. At the 2022 SEMA Show, OPTIMA expanded its footprint to host additional parts of the Ultimate Street Car Invitational in the Bronze Lot during Show hours. Adding to the tire smoke in 2023 will be celebrity driver appearances and demonstrations, as well as amazing project vehicles from OPTIMA. The OPTIMA Village is shaping up to be one of the most action-packed parts of the SEMA Show--you don't want to miss it!

Ride With Us

Booth #72000, Diamond Lot (outside of West Hall)

Last year, the SEMA Show introduced a ground-shaking collaboration with the Motorcycle Industry Council and its marquee market expansion program, Ride With Us. The popular activation will return to Las Vegas, offering a free introductory motorcycle riding experience for anyone who's thought about or wanted to try riding a motorcycle but has yet to have the opportunity to do so. The immersive experience provides everything you need to experience the thrill of two wheels. With a certified Motorcycle Safety Foundation Coach, you'll go over the basic operation of a motorcycle. The team will provide everything you need: gear, bike, coaches and fun! Ride With Us has traveled across the country, giving first-ride experiences to hundreds of participants aged 16 and up. Motorcycle Safety Foundation-certified coaches help riders get geared up and then guide them on a motorcycle at their own pace. Cinnamon Kernes, who leads the Motorcycle Industry Council's Ride With Us program, shared, "We are excited to return to the SEMA Show and help Show attendees just how fun and rewarding it can be to ride a motorcycle. Our unique format is one of the best ways to start your motorcycle journey, as we provide the safety gear, the motorcycles and the coaches. All you need to bring are the smiles."

SEMA Overland Experience

Booth #71000, Diamond Lot (outside of West Hall)

The beloved SEMA Overland Experience moves to an outside location this year to showcase the many products and solutions in the environment they were designed for. With many similarities and connections to off-roading and adventure travel, overlanding has strong roots in Australia and South Africa, with its popularity in the United States exploding over the past decade. Buyers at the 2023 SEMA Show will now be able to view products and vehicles tailored explicitly for overlanding in the expanded SEMA Overland Experience area. The specialized exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems, all displayed among various exhibitors supporting the growing overlanding market. For more details, including sneak peeks at SEMA Overland Experience builds set for display this year, visit here.

Feature Vehicle Displays

Across the SEMA Show

The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products. Located throughout the outdoor areas of the SEMA Show, the displays act as extensions to Show booths, connecting attendees with exhibitors and product creators. For 2023, the SEMA Show app features a scanning function that allows attendees to quickly capture product and exhibitor information from the feature vehicles displayed throughout the Show.

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register! 

Get the mobile app and put the SEMA Show in your pocket. It's available as a free download from your mobile device's native app store and online at SEMAShow.com/app. Or visit SEMAShow.com for the latest information and Show news.

By SEMA News Editors

The SEMA Battle of the Builders, Presented by Mothers, is gearing up to be one of the best to date. The prestigious competition is judged by industry experts, with awards presented to individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks, SUVs, sport compacts and luxury and exotic builds. And good news for builders: entries are still open for the 2023 SEMA Battle of the Builders, Presented by Mothers through Friday, October 13.

Entrants of the Battle of the Builders, Presented by Mothers, can:

• Get exposure through media coverage in top publications and online sites.
• Have content generated on your build, your products and your story.
• Grow your notoriety and have your shop stand out on social media.
• Network with top builders from around the globe.
• Be part of the one-hour "Battle of the Builders, Presented by Mothers" TV special.

Do I have to be at the SEMA Show to be in the SEMA Battle of the Builders?

Yes. A vehicle must be approved by the Show committee to be on display at the SEMA Show and can be either a feature vehicle or a booth vehicle. You may still enter the SEMA Battle of the Builders as you work to secure your vehicle spot at the Show. However, the operations team will review all applications for the 2023 SEMA Battle of the Builders and check their status for display at the 2023 SEMA Show. Those vehicles that are registered for the 2023 BOTB competition but have yet to be confirmed to display at the 2023 SEMA Show will not be allowed to continue in the BOTB competition. You must have secured your feature vehicle or booth space by Friday, October 13, to continue in the 2023 SEMA Battle of the Builders Presented by Mothers competition. To apply for a feature vehicle space at the 2023 SEMA Show, you must first have a SEMA Show exhibiting company sponsor the space. Once you have secured such sponsorship, you may apply for the feature vehicle space here. Please read the rules and regulations for feature vehicles here. If you have questions about applying for a feature vehicle space, contact Maurice O'Connell at mauriceo@sema.org.

For more information and to enter, visit semashow.com/botb.

By SEMA News Editors

SEMA Show exhibitors have voted on the top trend-setting vehicles in the automotive aftermarket. Voted by experts and innovators in the automotive specialty equipment industry, these leading vehicles represent the best business opportunities for aftermarket manufacturers and are vying for awards in six categories at this year's Show.

The winning vehicle in each category will be announced at the SEMA Show Monday Reveal at 5:00 p.m. on Monday, October 30, at the Las Vegas Convention Center. Held the evening before the opening of the Show, the Monday Reveal gives media and exhibitors a sneak peek at a few of the more than 1,500 vehicles that will be on display during the week.

The 2023 SEMA Show is receiving tremendous support from the automotive aftermarket and is forecasted to return to historic levels as one of the most highly anticipated trade shows in the country.

Finalists for SEMA Awards (in alphabetical order):

SEMA Car of the Year

• Ford Mustang
• Toyota Supra 

SEMA Mid-Size Truck of the Year

• Jeep Gladiator
• Toyota Tacoma 

SEMA Full-Size Truck of the Year

• Ford F-Series
• Toyota Tundra 

SEMA 4x4/SUV of the Year

• Ford Bronco
• Jeep Wrangler 

SEMA Sport Compact Car of the Year

• Nissan Z
• Toyota GR86 

SEMA Electric Vehicle of the Year

• Ford Lightning
• Lexus RZ

The SEMA Award finalists represent exhibiting automakers that support the aftermarket with accessory-friendly models based on their potential for customization. Exhibitors choose to develop products for new vehicles that have wide consumer appeal, and regularly collaborate with automakers through such programs as SEMA Measuring Sessions and Tech Transfer.

To learn more about the 2023 SEMA Show, October 31-November 3, in Las Vegas, visit semashow.com.